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Category archives: Lead

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Top 10 DIY Fashion PR Tips for Emerging Designers

[The following is a guest post by Polina Raygorodskaya of Polina Fashion. Polina Fashion LLC is a New York-based fashion PR and marketing firm that also specializes in live events, fashion shows, and photo shoot production. © 2009 Polina Fashion LLC, All rights reserved. info[at]polinafashion.com]

Here are ten tips you, as a new designer can leverage on your own.

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Fashion PR Podcast: Kristen Calavas, Cofounder of Online Fashion PR Directory, LookBook

Fashion interns, database makers, fashion and celebrity PR pro’s rejoice! For our third installment of the Fashion PR Podcast, PR Couture spent some time with fashion PR entrepreneur Kristin Calavas, cofounder of the free online Fashion PR Directory, LookBook. A searchable database and directory that provides contact information for fashion brands, stylists and their celebrity client list, what was once… More

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Fashion PR Podcast: Kristen Calavas, Cofounder of Online Fashion PR Directory, LookBook

Fashion interns, database makers, fashion and celebrity PR pro’s rejoice! For our third installment of the Fashion PR Podcast, PR Couture spent some time with fashion PR entrepreneur Kristin Calavas, cofounder of the free online Fashion PR Directory, LookBook. A searchable database and directory that provides contact information for fashion brands, stylists and their celebrity client list, what was once… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.