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Category archives: Favorites

UK Holiday Fashion Brand Campaigns PR Toolbox with Tribe Dynamics

3 UK Fashion Brand Holiday Hashtags to Track this Season

‘Tis the season, for ugly sweater and office parties, high expectations to hit those holiday numbers, jingles and carols everywhere you go, and of course, obsessing over beautiful holiday campaigns. So, order up the first peppermint-mocha of the season, and take a deep breath. Then, check out these fashion brand holiday campaigns already making the rounds, perhaps they will inspire… More

Image Source: www.thescienceofstyle.com

#NYFW 5 Ways to Experience New York Fashion Week

It’s that time again. The city is busier and more frantic than usual, ridden with beautiful 6-foot models, bloggers, street style photographers, and editors dressed in a fashion that is all but attainable to the average citizen. Yes, today is the beginning of New York Fashion Week. While guests rush from show to Starbucks and on to another show, there… More

sundaytimes

Choosing Between In-house vs Agency Fashion PR

Pick up any PR textbook and you’ll notice the author tends to assume that working in PR means working as a company employee (they also seem to only focus on PR as it relates to healthcare, finance, oil companies, etc but that’s a rant for another time). The truth is that public relations practitioners, fashion or otherwise, generally have two… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.