Home / Archives for Favorites
lapr

15 Los Angeles Fashion, Entertainment and Luxury PR Agencies & Firms

November 7, 2011 3 Comments written by Crosby

Looking for fashion PR agencies in LA?   There are hundreds of Los Angeles public relations firms, but here are 15 to get you started in your search!

Eileen Koch & Company, Inc.

Eileen Koch & Company, Inc. has been around for more than 20 years and has offices in Los Angeles and New York. Sample fashion clients include Elite Modeling Agency, Linda Masquefa, Amanda Eliasch/Genlux Magazine, Pucci Bag, BoxEight, My Beautiful T-Shirt and Bella Bambino. On Twitter @EileenKochandCo.

Much and House PR

For entertainment and lifestyle PR, Much and House are renowned for representing musicians, up and coming artists, and actors, as well as having with close relationships to TV and movies. In addition, the LA PR Firm operates in the fashion and beauty sectors; Much and House’s experience with fashion clients dates back to 1982 when it launched publicity campaigns for the California Mart (now The California Market Center). On Twitter @muchandhousepr.

Pierce Mattie Public Relations

Pierce Mattie creates publicity campaigns for cosmetics, beauty, home furnishing and fashion clients in both Los Angeles, New York, and Atlanta.  Their LA office is known for partnerships with talk shows and celebrity management firms.  On Twitter @piercemattie

Elle Communications

With offices in San Diego and Los Angeles, Elle has built up an impressive list of apparel clients including Jedidiah and Sanita Clogs. On Twitter @ellecomm

Duet PR

Created in 2007 by identical twin sisters, Duet PR are known for product placement and event planning (and being famously duped in Bruno).

The Vanguard PR

If eco-fashion, and eco-friendly products and services pique your interest, check out The Vanguard PR. On Twitter @vanguardpr

Feinstein/McGuiness PR

Feinstein/McGuiness PR specialize in high-profile events, and celebrity outreach. Kari’s Style Lounge gifting suite happens five times a year, leading up to major award shows and film festivals. Kari Feinstein launched the agency in 2003 and in 2006, event planner Mark McGuiness joined the firm. On Twitter @FM_PR.

Michele Marie PR

The PR brain behind brands such as Junk Food Tees, Colorfast Apparel, John Varvatos Eyewear, Converse Eyewear, ban.do, TACORI, and Susie Rose, Michele Marie PR is based in Beverly Hills. On Twitter @michelemariepr.

Magnolia PR

If adorable kid-sized brands are your thing, check out Magnolia PR, a boutique agency focused on children’s fashion and lifestyle brands.

Samantha Slaven

Samantha Slaven Publicity is an LA-based PR form that provides media outreach, celebrity seeding and brand building for with fashion and beauty clients.

Bollare Communications

Based in West Hollywood, Bollare is a full-service fashion, beauty and lifestyle firm with clients that have included ShopBop, Nanette Lepore, Lauren Moffat, Gilt Groupe and French Connection. On Twitter @bollare.

Pitch! Press

For affordable media coverage, Pitch! Press focuses exclusively on securing fashion editorial. Clients include Three Sisters, Arvrielle and Charming Charlie. On Twitter @pitchpress.

Spin Shoppe PR

Created by former People’s Rev VP Eileen Colavita, Spin Shoppe specializes in fashion, beauty, and consumer products with a particular expertise in hospitality and nightlife. On Twitter @spinshoppepr.

P3R

P3R is a boutique PR firm based in Beverly Hills with satellite offices in New York and the UK with fashion, events, and talent departments.  On Twitter @p3rpublicity

Chic Little Devil PR

The PR offshoot of Chic Little Devil, a celebrity wardrobe mainstay, CLD PR does celebrity outreach as well as brand building, product placement and media outreach.

 

Filed Under: Favorites, Jobs & Internships, PR Couture Tagged With: Fashion PR
pinterest

Fashion PR: How to Use Pinterest as an Agency and Client Tool

October 27, 2011 4 Comments written by Crosby

As an early adopter of Pinterest, it’s fun to see the image pinning site begin to pique the interest of other PR professionals, as well as fashion brands. This week I shared my obsession with Pinterest in an article on Cision Navigator, along with other experts Mikinzie Stuart, founder of PR Geek Speak and digital junior account executive at Peppercom, Gini Dietrich, founder and CEO of Arment Dietrich and author of the Spin Sucks, principal Autumn Barnes Mayfield of the Mayfield Group Public Relations,  Skirt PR president Adrienne Eckert Petersen and Enid Hwang, community manager of Pinterest. Quite a group!

Here’s my bit:

Crosby Noricks, founder of PR Couture and director of social media at Red Door Interactive, thinks Pinterest is great for internal collaboration and campaign ideas.

“It’s a good way to show an aesthetic vision,” she said. “Instead of explaining your vision with words you can create a board and pin photos that illustrate your vision. Then, you can show clients and co-workers. It definitely got my office interested.”

Depending on the client’s goals, Noricks says, it offers a lot of potential. Those in the décor, lifestyle, fitness, fashion, jewelry and even home-building fields may find it useful as a collaborative tool or to create inspiration for branding.

Check out the rest of the article “Pinning for PR,”  and let me know what you think!

Filed Under: Favorites, News & Events, PR Couture, Social Media Tagged With: DIY Fashion PR, Fashion Media, Fashion Photography, Press Coverage

Fashion PR 101: So, What Do Fashion Publicists Do?

April 1, 2010 39 Comments written by PR Couture

By Brooke Moreland

Image via WENN

I am obsessed with Kell on Earth. This week marks the season finale of what I consider to be one of the best shows on Bravo, and I’m a little bummed. The draw I feel to the show is a strange one. Most of the characters are total bitches. The sunken-eyed underlings work long hours under crazy of pressure and endure endless verbal abuse. Yet I continue to be impressed and fascinated with Kelly Cutrone and respect what she had done with her business.

My fascination with this show really has opened my eyes to the reality of a business I never knew much about: Fashion PR. It’s an industry I really did not know a lot about. What exactly do people in Fashion PR do? Could it really be as crazy as the ladies and gents at People’s Revolution make it seem? Is it fun? So I decided to interview Lindsey Green, Director of Communications for Jill Stuart, to help me clear some of this stuff up.

What exactly does a fashion publicist do all day?

I’m the Director of Communications which is PR but also covers more. Basically all operations regarding name, the brand, press, image, magazine credits, you name it- all goes through me. It’s my job to make sure our company’s image is presented in the best way possible. Fashion is a big world and it can be hard to control. You do spend time putting out fires, but mostly I spend my days focusing on gaining exposure for our line, whether is communicating with editors and seeing what styles they need for upcoming shoots, talking to celeb stylists and coordinating which looks would be great for their clients, setting up photo shoots and interviews and generally handling all business Jill Stuart related.

Continue Reading »

Filed Under: Favorites, PR Couture, PR Interviews Tagged With: Fashion PR, New York Fashion PR
« Older Posts
Newer Posts »