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Category archives: Favorites

02.09.12 by Crosby // Filed under DIY Fashion PR, Favorites, PR Couture, Tips & Strategy
Media-Interview-Tips

Give Great Interviews with these 10 Haute Media Training Tips

Yesterday everyone’s favorite truth-teller/love-charged business maven Danielle Laporte wrote an powerful article titled “How to conduct a great interview: punctuation + emotion.” If you have ever had to interview anybody, you know how hard it can be to ask the right questions that maybe, just maybe, will blast open the mine to reveal the translucent sparkle of fascinating verbal gems…. More

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01.31.12 by prcouture // Filed under Favorites, PR Couture, Tips & Strategy
How to do Award Show Fashion PR

Fashion PR: Three Ways to Make the Most of Celebrity Style During Award Show Season

By Liz Anthony, President, Mariposa Communications Any recent Hollywood event can be the catalyst for a PR frenzy– if a celebrity is wearing it, rest assured that anything framed as similar has clear pitch potential, and, if positioned correctly, will sell remarkably well. Now that award season is upon us, take heed of the following tips to be sure you… More

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03.31.11 by Crosby // Filed under DIY Fashion PR, Favorites, PR Couture, Tips & Strategy
How to Write Fashion PR Goals, Strategies, Objectives, Tactics

How to Write Fashion PR Goals, Objectives, Strategies and Tactics

Goals, strategies, objectives, tactics….it’s enough to make the fashion PR planning process feel as much like getting your eyelashes died (stinging, tearing, lots of blinking and terror-filled “when will it stop!” thoughts racing through your mind) than anything. The next time you sit down to rock out a smart, sizzling and strategic fashion PR plan, drink a martini (kidding –… More

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.