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Category archives: Favorites

Anna Wintour

Fashion PR: How to Think Like an Editor and Succeed with Branded Content

This is the first of a three-part series I am writing for Fast Company. Enjoy! The executive editor of a popular online news site recently uploaded a photo of a poster to Instagram that read, “I’ll be interested, if you’ll be interesting.” The photo caption explained that this sentiment echoes her “operating policy.” There you have it–a simple, yet impactful… More


Give Great Interviews with these 10 Haute Media Training Tips

Yesterday everyone’s favorite truth-teller/love-charged business maven Danielle Laporte wrote an powerful article titled “How to conduct a great interview: punctuation + emotion.” If you have ever had to interview anybody, you know how hard it can be to ask the right questions that maybe, just maybe, will blast open the mine to reveal the translucent sparkle of fascinating verbal gems…. More

How to Write Fashion PR Goals, Strategies, Objectives, Tactics

How to Write Fashion PR Goals, Objectives, Strategies and Tactics

Goals, strategies, objectives, tactics….it’s enough to make the fashion PR planning process feel as much like getting your eyelashes died (stinging, tearing, lots of blinking and terror-filled “when will it stop!” thoughts racing through your mind) than anything. The next time you sit down to rock out a smart, sizzling and strategic fashion PR plan, drink a martini (kidding -… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at