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Category archives: Favorites

03.24.11 by prcouture // Filed under Favorites, PR Couture, Tips & Strategy
Holstee-Manifesto-Poster_1_large

Fashion PR: Keep Calm & Create a Brandifesto

Whether you collect inspirational quotes & images in a folder on your desktop, create elaborate mood boards or simply tumble or Pin your favorite online finds, the saving, sharing and viewing of words and images is de rigeur for creative types looking for a hit of inspiration throughout the day (myself included). Taking this into account, its not surprising that… More

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02.02.11 by prcouture // Filed under Favorites, Featured, PR Couture, Tips & Strategy
celebrity gift suites

Fashion PR Guide to Celebrity Gifting Suites

Written by Janna Meyrowitz-Turner If you’re involved in PR or Marketing for a consumer or fashion brand, odds are you’ve received emails from companies hosting a gift lounge in honor of {fill in the blank event/award show} that promises to get your brand and/or product to the hottest celebrities. We all know the undeniable power of a celebrity to elevate… More

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08.26.10 by Crosby // Filed under Favorites, PR Couture, PR Interviews, Tips & Strategy

How to work with Celebrity Stylists for Product Placement

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.