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Category archives: Favorites

First Fashion Shoot by Chris A Michales

5 Ways to Make Your Fashion PR Agency Fall in Love With You

The decision to hire a PR agency is a big one, and fashion designers often joke that they feel like they need a publicist to help with their pitch to get a publicist! Once you have found the right agency and signed contracts, there are a few things you can do to ensure a successful partnership. Let us Get to… More


Get Multiple Clients Media Coverage with a Single Pitch

written by Shannon Estrada As fashion media as well as designers are impacted by current economic pressures, it is important that your PR strategy think not only outside the box but also beyond the box. Whether you are a publicist, a fashion designer working with a PR agency, or doing your own PR DIY style, how you keep your line… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at