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Category archives: Press Coverage


Style X Launches 2012 Lookbook, Announces Final Panel Lineup Including PR Couture

Style By is where emerging fashion from around the world is showcased in front of the coolest and most buzz worthy creators of all things music, film and interactive. So first things first – I am twirling in my skirts because I’m going to Austin to take part in Style X! I’ll be speaking on a panel with, wait for… More

fashion PR book

PR Couture Book: The Ultimate Fashion PR Career Guide

OMG! I wrote a book. Well, the truer story is that I wrote a book, and then I spent months in the worst formatting battle of girl vs MS Word this side of the Mississippi, but that is a tale to be told over wine, not WordPress. Welcome to the internet, book! Ready to Launch: The PR Couture Guide to… More


Pinned! PR Couture Featured on Pinterest

My love for Pinterest is well-documented, and I was thrilled to be interviewed on their blog! A fashion publicist is primarily responsible for managing the relationship between her clients and the media, but what that means on a day-to-day basis might include everything from developing a strategic plan with key messages and seasonal strategies, to stuffing gift bags or keeping… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at