PR Pro Interviews

A Peek Inside Free People’s Digital Content Strategy

I’m so excited to be able to share with you… Read more »

Behind-the-Scenes of LuLu*s Fashion Blogger Program

We measure success through click-throughs to our site, comments from… Read more »

Jewelry PR Q&A: Rachel Meis, Rachel Meis Communications

Out of her firm’s office in Santa Monica, CA, Rachel… Read more »

Meet Caroline Rothwell, Founder of CARO Marketing

Working hard behind the scenes for fashion brands like Lauren… Read more »

Fashion Brand Spotlight: Justin Pace, Brand Manager at Tsubo

PR Daily just reported that PR Manager came in as… Read more »

Meet Katie Sann, Director of PR and Buzz Marketing at Stella & Dot

If you’ve ever been invited to a Stella & Dot… Read more »

Meet Samantha Slaven, Founder Samantha Slaven Publicity

It has always seemed to me that fashion editors turned… Read more »

Meet Sisters Elissa and Jessica, Founders of Kravetz & Company PR

As someone with a sister with whom I dress nothing… Read more »

Meet Kenneth Loo, Founder Fashion PR Firm Kenwerks

Creative marketing agency Kenwerks is known for expertise in branding, creative… Read more »

Meet Touriya and Greg Vaughan, Founders of TH VPR

From their home dining room and two interns to a… Read more »

Meet Lee Stevenson, Founder Fashion PR Agency Cult of Progression in DC

There is nothing quite like learning what you don’t want… Read more »

Why Wedding Brand BHLDN loves Pinterest

As a girl of a certain age, it is not… Read more »

The Cambridge Satchel Company's Digital Success Story

Vogue Italia and Urban Outfitters were able to reach out… Read more »