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Category archives: PR Couture

FPRF Fashion PR Fridays: PR, Marketing & Social Media News for the Week of October 27, 2014

Scary Brand Fails, a Fashion Blogger Unplugs & Career Advice from Cosmo’s Amy Odell

Want to see something really scary? Take a look at these terrifying brand fails. (via Ripen Ecommerce) From redesign clothes to building a new social structure, Abercrombie & Fitch is doing a complete brand rehaul. (via the Columbus Dispatch) What does the future hold for fashion bloggers and their relationship with native advertising? (via Fashionista) Why this fashion blogger pulled… More

Ralph Lauren’s #PinkPonyPromise Campaign, Get Your Pitch to Top Editors & Remembering Oscar de la Renta Fashion PR Fridays: PR, Marketing & Social Media News of October 20, 2014

Ralph Lauren’s #PinkPonyPromise Campaign, Get Your Pitch to Top Editors & Remembering Oscar de la Renta

Boss Babe Sophia Amoruso says a little bit of millennial sense of entitlement does a CEO good. (via Fortune) Many brands are courting fashion bigs for sponsorship opportunities to add little pizazz to their brand image. When does it work? (via Business of Fashion) The big era of the fashion campaign is here and well. (via Not Just a Label)… More

Fashion PR Confidential Fashion PR Workshop

Top Los Angeles Publicists Share Career Secrets at #FASHIONPRCON this Weekend

This weekend fashion PR girl hopefuls will experience a once-in-a-lifetime chance to dive into a career in fashion P. It is sure to be an incredible experience for all our Fashion PR Confidential attendees (and rumor has it our gift bags are our Best Ever – and that’s saying something!). In addition to two-days of instruction with Danika and myself, our… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.