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Category archives: PR Couture


#PRSquad: Take Over PR Couture’s Instagram in 2016

For the past 2 years we’ve invited a select group of PR agencies (we’ve had the honor of working with Linda Gaunt Communications Style House PR and Skirt PR, just to name a few), publicists and brands to share their days through a Friday takeover! We’re currently looking for agencies to fill out monthly slots for 2016.  So far we’ve collaborated… More

Fashion PR Fridays Fashion PR, Marketing & Social Media News for the Week of November 9, 2015

Editorial vs. Advertising, Pinterest Image Search & The New Teen Vogue

The blurred line between magazine editorials and advertising. (via Racked) How fashion brand Ashley Stewart went from almost liquidating to a complete turnaround. (via Inc.) Behind the strategy of Birchbox’s social video content. (via Digiday) Nordstrom is having none of the early Christmas decorating. The department store is waiting until after Thanksgiving to get into the holiday spirit and bust… More

Fashion PR Fridays (2) Fashion PR, Marketing & Social Media News for the Week of November 2, 2015

YouTube’s Shoppable Content, H&M Collabs & Social Media Trends for 2016

Want to start your own label? Read this first. (via Fashionista) PR pros can do a lot of wonderful things for brands, but they can’t guarantee all the things – including these. (via Mugsy PR) It’s a mutual relationship: content marketing needs PR and vice versa. (via Inklings) Many of fashion’s most famous menswear designers like John Varvatos and David Hart… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at