sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Category archives: PR Couture

FPRF Fashion PR, Marketing & Social Media News for the Week of April 20, 2015

Emotional Brand Connections, Instagram Analytics & Lauren Conrad on Networking

Lauren Conrad tells us a thing or two about networking the effective way. (via Refinery29) Rent the Runway CEO Laura Montini on why launching a startup isn’t really risky business. (via Inc.) Brand collaborations always seem to crash the Internet, buy why? And why does it keep happening? (via Quartz) What it’s like to be the official costume embroiderer of… More

How NOT to pitch a fashion buyer SOLD: The PR Couture Buyer Series

Top 3 Mistakes Designers Make When Contacting a Fashion Buyer

This is an excerpt from SOLD: The PR Couture Fashion Buyer Guide, which comes complimentary with the purchase of our Fashion Buyer Contact List. The e-guide features tips gleaned from a conversation with a buyer at a top specialty retailer.  Oh the magic of the pitch. The strength and relevance of this piece of email communication is absolutely the difference between being… More

BYFB Build Your Fashion Brand Blowout Sale

Increase Your Fashion Marketing Results for $10

It is a fact of life that all good things must come to an end (often to make room for more good things!).  As of May 1, we’ll be retiring our Build Your Fashion Brand courses (hour-long info-rich virtual courses with industry experts on everything from Pinterest to blogging to choosing a showroom). Everything taught in these workshops you can implement… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.