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Category archives: PR Interviews

jill-e, laptop bags, camera bags

Camera, Laptop, & Tablet Bags Oh my: Accessory Brand Q&A with Gail Backal, President Jill-e Designs

If you’ve ever been the recipient of one of those awful black nylon laptop bags (I sure have), either as a gift or part of conference swag, or spent hours searching online for a stylish, functional laptop or camera bag (done that too), then you know what a challenge it can be to simply find something that looks like a… More

I shot this.

Kenwerks Takes On Coachella (& Takes Over PR Couture Instagram)

We have been having so much fun this year, turning our PR Couture Instagram account over to PR agencies for amazing access and insider peeks like Linda Gaunt Communications’ NYFW takeover. This week, we’re excited to not only bring you Skirt PR on Friday, but we’re headed (vicariously) to Coachella’s first weekend, thanks to Kenneth Loo and his creative marketing team at… More

How to get PR coverage in People StyleWatch Editor Q&A: People StyleWatch Editor Rachel Aschenbrand

8 Questions You’ve Always Wanted to Ask a Fashion Editor, Answered.

If you represent a fashion brand, chances are your client would sing Pharrell’s “Happy” for days if you landed them in the pages of People Stylewatch magazine. For the last twelve years, StyleWatch has been the newsstands’ freshest shopping guide to fashion and celebrity style. With a print circulation of 825,000 (that’s almost 6 million readers) and a website that… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.