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Category archives: PR Couture

How NOT to pitch a fashion buyer SOLD: The PR Couture Buyer Series

Top 3 Mistakes Designers Make When Contacting a Fashion Buyer

This is an excerpt from SOLD: The PR Couture Fashion Buyer Guide, which comes complimentary with the purchase of our Fashion Buyer Contact List. The e-guide features tips gleaned from a conversation with a buyer at a top specialty retailer.  Oh the magic of the pitch. The strength and relevance of this piece of email communication is absolutely the difference between being… More

BYFB Build Your Fashion Brand Blowout Sale

Increase Your Fashion Marketing Results for $10

It is a fact of life that all good things must come to an end (often to make room for more good things!).  As of May 1, we’ll be retiring our Build Your Fashion Brand courses (hour-long info-rich virtual courses with industry experts on everything from Pinterest to blogging to choosing a showroom). Everything taught in these workshops you can implement… More

FPRF Fashion PR, Marketing & Social Media News for the Week of April, 13 2015

Instagram Post Notifications, Hiring a PR Firm & Hashtags to Change the World

To hire a PR firm or not to hire a PR firm. That is the question so many brands have, and is once and for all getting answered. (via Spin Sucks) How a simple hashtag can make a huge change in the fashion industry. (via the Guardian) What John Oliver can teach us all about marketing. (via B Think Forward)… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.