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Category archives: Uncategorized

Fashion PR Fridays: PR, Marketing & Social Media News for the Week of February 10, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of February 10, 2014

Levi’s Lifecycle Guide, Who Did Instagram Best at Fashion Week & Target Collaborates with Top Pinners

Levi’s Levi’s Lifecycle Guide is making powerful progress towards reducing our impact on the planet.  (via Triple Pundit) Yes, Instagram took over Fashion Week, and these are some of the brands that embraced it. Who were you following? (via Digiday) Some Valentine’s tips to sweeten your content marketing. (via American Express Open Forum) The early bird gets the sale? These… More


Fashion Week: The Publicists Behind the Designers

(This post originally appeared on PRNewser. Reposted with permission.) Today marks the first official day of New York Fashion Week, and while most people are interested in the new Spring lines and beautiful models, here at PRNewser we are interested in the publicists, namely which designers and shows they are promoting. (Ok, so maybe we’re also interested in the beautiful… More

Fashion PR Tips: Fashion Sample Rules to Pitch By

The following is a Part 2 of a two part guest post series about the use of samples in fashion PR by Shannon Estrada of Pitch! Press. Part 1 is about the importance of digital fashion photography. Send all guest post inquiries to info[at] Last week we established the importance of incorporating hi-res, professional digital photography into your fashion press… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at