DIY TOOLKIT

let's unwrap PR a bit (shall we?)

You’re ready for more eyeballs on your brand because more eyeballs equal more opportunities to reach those sales goals and keep building the dream. 

You know that you need “PR” and you’re pretty sure that means things like being  featured in magazines, getting to top celebrities and influencers, and of course, having one of those ultra-curated, gorgeous Instagram feeds. .

Trouble is, even reading that sentence above ushers in the big O – overwhelm. 

With PR Couture in your corner you will find down-to-earth, actionable advice, plus an agency network of top-notch professionals here to help. 

Take a breath and dive in.

what's haute: influencer marketing essentials

Find your 'it' factor

From our years of experience to your inbox

do the prep, get the press

We’ve assembled 55 powerful discovery questions (the same ones we use with clients!) to help you get clear on brand messaging, priorities and next steps.

No matter your confidence level with PR and marketing, these questions will put you in the mindset of a communications expert. You’ll identify immediate opportunities and quick wins, figure out your media outreach strategy, clarify your digital footprint and more.

media matchmaking - you need this!

We are big fans of (and affiliates for) Media Leads, a super affordable subscription service that connects editors and bloggers with product-based businesses. It’s an easy and inexpensive way to stop guessing what that editor wants and start delivering it instead.

For a limited time, click Free Training on the Media Leads website to learn how to maximize Holiday Gift Guides for press. 

Whip that pitch

Sometimes, it’s not so much what you have to say, as how you are saying it.

Whether you’re ready to send out your first pitch or banging your head against the wall with a pitch that just isn’t working, we can help.

A Pitch Whip is when you send the PR Couture team a press pitch you’ve got in the queue, and we whip it into shape in 3 business days or less.

Phew. Cross that one off your list.

Love you mean it

Your help on my pitch resulted in coverage on Essence.com and interest from several others. I was getting nowhere - - I'm forever grateful!

S. Angelique

The Pitch Perfect ebook from PR Couture “should be on the bookshelf of every independent and emerging fashion brand out there. No fluff. Just great information.

Nicole Giordano

Required-ish reading

essential reads (we'd love for you to read!)

what you need to know about pitching print vs digital editors

Whether you’re looking to score a coveted placement in InStyle or a featured product in a Refinery29 slideshow, it’s important to keep in mind that long-lead media and short-lead/digital media have different requirements when it comes to putting together a story

Are sabotaging your PR results?

Written by Lori Riviere

If you’re a brand struggling to achieve the media coverage of your dreams, check out the following red flags. It just might be your approach that is ultimately sabotaging your success.

Wait, Is PR supposed to equal sales?

Written by Robin Doyle

Media coverage WILL give your products credibility, brand exposure and legitimacy. And yes, you will most likely receive sales. But will a placement in Vogue’s September magazine take your business from a pop up shop to a full-fledged chain store? No one can ever predict that. And if any publicist ever does, they’re not being truthful.

Hi Friend, my name is Crosby.

After more than a decade working with brands of all sizes and all stages, I’ve built out a ton of resources spanning PR needs, social media insight, brought in some of my favorite experts,  and identified a few incredible outside programs I deem worthy to help you on your path to press success!

Public relations is built on relationships, and it’s become my mission to ensure that through PR Couture, our programs, courses and community, you never feel confused or without the expert-level advice and insight you need to build your brand.

Consider me in your corner as of right now. Reach out anytime crosby@prcouture.com

xo,

Crosby Noricks