(Yeah You Are!)
"Thank you for writing such an awesome, amazing, inspiring book. I just can't put it down! It's because of Ready to Launch that I have now decided to move to New York right after graduation to achieve my PR Girl dreams!" - Jaleesa Gordon, Student, University of Missouri
Easily secure your first fashion PR internship or entry-level job
Get step by step advice from dozens of fashion PR professionals on how to find and land a position, plus the secrets to making an impression and getting promoted quickly! Get contact information for top LA and NY agency hiring managers and learn how to uncover under-the-radar job opportunities most people don't know about.
Determine which of the various fashion PR opportunities is right for you
From in-house in New York, to freelance fashion show production in Australia, showrooms in Canada and agency life in Los Angeles, learn directly from fashion PR practitioners all over the globe about the different paths available. Read about the pros and cons of each option as well as what you can expect from the fast-paced, creative field that is fashion public relations. Plus, prepare to be inspired by a variety of opinions on the "do I have to move to New York to work in fashion PR" quandary.
Head into interviews poised, prepared and clear-headed - you got this!
Ready to Launch is your VIP, front-fow ticket to fashion PR! Just imagine going into every interview completely prepared, feeling and looking great! With a handy glossary of industry terms and interview questions from more than twenty hiring managers, as well as tips on presentation, personal branding, social media tools and career goal-setting, there is no way to not rock this!
Give yourself a big I love you hug and make the decision to invest in your future with Ready to Launch! You deserve to have access to this information.
Get answers to your burning fashion PR questions like:
- The difference between PR, Marketing & Advertising
- What to expect from a career in fashion PR
- Title and salary information
- How to get noticed for the job you want
- Actual job interview questions from top Fashion PR agencies
- Contact information for top NYC and LA fashion PR agencies
- How to use Twitter as a job search tool
- Identifying personal goals and a career vision to carry you into the future
- Glossary of fashion PR terms
"Ready to Launch gives so much insight into the world of fashion PR. From education, internships, landing that must have entry level position, going freelance or even starting your own PR agency. This book has it all and I couldn't put it down! It was as if Crosby was right there talking about the ins and outs of this fast-paced, intense and creative industry. After a few internships and now reading this amazing book, I'm ready to launch my career in fashion PR!" -Laura Perez, ifashionpr
Ready to Launch is an information-dense, fun-to-read adventure through the fast-paced, ever-evolving world of fashion PR, written particularly for public relations/marketing/communication undergraduates and entry-level PR practitioners. This is the only career guide for aspiring fashion PR pros of its kind and an absolutely must-have!
In it, I draw from nearly a decade working in fashion & consumer PR/marketing, from my entry-level start in jewelry PR to establishing an award-winning social media department at a successful digital marketing agency. Included is my best advice; everything I wish somebody had told me when I was starting my career, in the same straight-forward, wit-with-wisdom tone that has made PR Couture such a valued resource for today's fashion communicator.
It's definitely not all about me though. Ready to Launch is also packed with the invaluable first-hand experiences and advice from more than two dozen fashion PR practitioners - from CEOs to interns - working at agencies large and small, with brands like Betsey Johnson, Tom's, Coach and Elie Tihari.
10% of profits are donated bi-annually to The Dream Project, a 501(c)3 US-based nonprofit organization that provides inclusive, sustainable education programs for children and youth in the Dominican Republic. I chose this organization because it has played an important role within my family and I have visited and experienced firsthand the positive impact they are having in the DR.
Looking for something a bit more customized? Book a one-on-one strategy session with Crosby for a fiery foray into your future!
Transform your passion for fashion into a successful career in fashion PR!
[Crosby] takes you by the hand and helps you on how to explore this fascinating world of Fashion PR. She explains what PR is in the fashion industry to how to get your foot through the door and use the internet and its social media outlets to help you achieve your goals. This book is fabulous!" - Katica, Rome, Italy, Starlandia
About Crosby Noricks
Called the "fashion publicist's most powerful accessory," (San Diego Union-Tribune) and the "West Coast 'it' girl of fashion PR," (YFS Magazine), Crosby Noricks is the founder of PR Couture and has nearly a decade of experience in fashion PR and consumer marketing. Named one of 25 Essential PR Blogs by PR Web (2011, 2010), PR Couture explores the role of public relations, marketing and social media in the fashion industry. In 2010 Crosby won “Blogger of the Year” at the InfluenceSD Awards. Crosby regularly speaks about her field at industry and student conferences and has taught communication courses at the Fashion Institute of Design & Merchandising (FIDM) as well as the Art Institute (AI).
Crosby holds a master’s degree in Mass Communication and Media Studies from San Diego State University and a B.A. from Pitzer College.