Fashion & Lifestyle PR Sourcebook | PR Couture http://www.prcouture.com The Sourcebook for Fashion & Lifestyle Communicators Fri, 18 Aug 2017 17:08:51 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.1 WhatRUWearing and PR Couture Join Forces to Launch First Reality Web Series, “PRGirl” [Press Release] http://www.prcouture.com/2017/08/whatruwearing-pr-couture-reality-web-series-prgirl/ http://www.prcouture.com/2017/08/whatruwearing-pr-couture-reality-web-series-prgirl/#respond Tue, 15 Aug 2017 19:09:29 +0000 http://www.prcouture.com/?p=39781 PR Couture + WRUW Team Up on New Reality Show PRGirl

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Starring Chicago-based publicist, Alexandra Moresco, the series aims to give viewers an unparalleled peek inside the world of public relations

CHICAGO – AUG. 15, 2017 – WhatRUWearing (WRUW), a digital forum delivering shareable content for style, beauty and lifestyle obsessed 20-somethings, in partnership with PR Couture, the leading sourcebook for fashion and lifestyle communicators, today announced details about “PRGirl,” a brand new original reality web series starring Alexandra Moresco, a 24-year-old entertainment publicist and founder of A Moresco PR. In each entertaining and inspiring episode, Moresco gives viewers a rare opportunity to follow along as a young professional navigates a high pressure, and often misunderstood, PR career.

“The seemingly fabulous world of fashion and entertainment PR remains a popular career interest for creative, ambitious young women and men. Yet, breaking into the industry can be elusive and hard to navigate,” said Farissa Knox, founder of WRUW. “We want to show  the glitz and glam, as well as the grit and grind.

“PRGirl” marks the debut of original video programming for both WhatRUWearing and PR Couture. Providing a balance of career-driven content mixed with real-life personal successes and struggles, episode highlights include Moresco planning her wedding, finishing up her first year of graduate school at DePaul University, and executing one of the largest annual fundraiser galas for the Global Lyme Alliance (Moresco was diagnosed in 2016).

“We are thrilled to support WhatRUWearing’s vision through ‘PRGirl’ and to introduce our community to Alex’s story” said Crosby Noricks, founder and director of PR Couture. Over the last decade, PR Couture has emerged as an invaluable resource for thousands of PR professionals and organizations in the fashion and lifestyle space, many of whom have been loyal to us from college to the C-Suite. Expanding our digital footprint to include video programming is a timely means to ensure we continue to evolve and meet the media preferences of our community.”

Viewers can access a first look at the series, produced by the Autumn Film Company, by visiting the WRUW YouTube channel. The show is set to premiere on October 10 with details about exclusive preview parties and bonus material set to be released over the coming weeks. For more information on the “PRGirl” series, visit www.prgirlseries.com. To become a sponsor, advertiser or partner, email sponsors@prgirlseries.com.

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About PRGirl

PRGirl is a brand new original web series starring Chicago-based Alexandra Moresco, a 24-year-old entertainment publicist and founder of A Moresco PR + Digital Strategy. Created and directed by WhatRUWearing, a digital forum delivering shareable content for the style, beauty and lifestyle obsessed 20 somethings, in partnership with PR Couture, the leading sourcebook for fashion and lifestyle communicators, the show documents Moresco’s world as an in-demand entertainment PR pro while she plans her  wedding, finishes up another semester towards her Master’s Degree at DePaul University and advocates for Lyme Disease (Moresco was diagnosed in 2016).

About WhatRUWearing

WhatRUWearing is a digital forum focused on delivering shareable content to individuals in their 20s and 30s that are style, beauty and lifestyle obsessed. By serving up engaging and entertaining editorial content, news, videos and podcasts, WhatRUWearing, founded in 2013 and headquartered in Chicago, IL, aims to provide its audience with relatable and interactive opportunities for learning and networking through events, TV programming, audio developments and accessibility with leaders in the space.

About PR Couture

PR Couture is the leading sourcebook for fashion and lifestyle communicators. Well-recognized as a top PR blog and brand among leading professionals and publications for over a decade, PR Couture delivers industry news, results-driving strategies, career opportunities, and expert profiles to its loyal audience. Known for its thriving social media community, enrichment courses, workshops and down-to-earth, inclusive point of view, PR Couture helps agencies, brands, and individuals navigate the ever-evolving world of communications, fostering connections, job opportunities and thought leadership across its properties.

For more information or to get involved with the show, please email sponsors@prgirlseries.com

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White Book Agency http://www.prcouture.com/2017/08/white-book-agency/ http://www.prcouture.com/2017/08/white-book-agency/#respond Tue, 15 Aug 2017 17:48:13 +0000 http://www.prcouture.com/?p=39731 The post White Book Agency appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.

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Crown + Conquer http://www.prcouture.com/2017/08/crown-conquer/ http://www.prcouture.com/2017/08/crown-conquer/#respond Fri, 18 Aug 2017 17:08:51 +0000 http://www.prcouture.com/?p=39843 Position: Exec. Assistant Company: Crown + Conquer Location: Los Angeles Learn more

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Position: Exec. Assistant
Company: Crown + Conquer
Location: Los Angeles
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Glossier Hacks Social, Racist Beauty Standards & What in the world is Vertical Video http://www.prcouture.com/2017/08/glossier-hacks-social-racist-beauty-standards-world-vertical-video/ http://www.prcouture.com/2017/08/glossier-hacks-social-racist-beauty-standards-world-vertical-video/#respond Fri, 18 Aug 2017 09:30:34 +0000 http://www.prcouture.com/?p=39825  Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social…

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 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

...for the week of August 14, 2017

How Glossier broke into the industry and hacked social media (via Entrepreneur)

Are racist beauty standards exposing women of color to toxic products? (via Quartz)

Sarah Jessica Parker spills about her retail strategies for her new store (via Fashionista)

Is white supremacy present in the beauty and lifestyle images we so often see from companies? (via Kelly Diels)

Messaging apps pose problems for journalists seeking the truth (via ForeignPolicy)

Allure will no longer use the term "anti-aging" and here's why (via Allure)

W Magazine is teaming up with The Mill to create a computer-generated image of Katy Perry for the cover (via Engadget)

CSR manager at The Body Shop, Becky Willan explains what marketers must do for brand purpose to work (via Marketing Week)

Vertical video may be the reason why ads aren't performing as expected  (via Ad Week)

New Look is looking forward to "helping empower a younger generation through fashion" as a new partner of LFW (via Drapers)

 

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Michele Marie PR http://www.prcouture.com/2017/08/michele-marie-pr/ http://www.prcouture.com/2017/08/michele-marie-pr/#respond Thu, 17 Aug 2017 14:51:12 +0000 http://www.prcouture.com/?p=39823 Position: Fall Intern Company: Michele Marie PR Location: NYC & Beverly Hills Learn…

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Position: Fall Intern
Company: Michele Marie PR
Location: NYC & Beverly Hills
Learn more

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Made a Mistake at Work? Here’s how to #Handleit http://www.prcouture.com/2017/08/workplace-mistake-tips-public-relations/ http://www.prcouture.com/2017/08/workplace-mistake-tips-public-relations/#respond Thu, 17 Aug 2017 14:30:33 +0000 http://www.prcouture.com/?p=39727 Whether you’re a PR newbie or a long-time supervisor, you’re…

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Whether you’re a PR newbie or a long-time supervisor, you’re bound to make a mistake on the job – and that’s okay. In fact, mistakes help you grow and prepare you for all sorts of work situations. The good news?  Chances are slim you’ll make the same mistake twice. While everyone (and I mean everyone!) makes mistakes, few do so gracefully. Whether it’s a small slip up like forgetting to attach a file or as big as miscalculating an event budget, here are six proven ways to bounce back from any PR blunder.

Trouble-shoot a solution (before you bring it up)

You can’t undo a mistake – but you can create a killer solution. After recognizing your screw up, immediately begin brainstorming the solution. That way, when you go to your manager, you’ll already have a viable resolution. It’s okay to make mistakes, as long as you learn from them. Evaluate what you did wrong and fix the habit moving forward. Were you distracted? Handling too many tasks at once? That’s fine – but don’t do it again. While yes, managers appreciate your heads up and problem solving, they’ll expect you to learn from your errors. If you make the same blunder over and over, expect a different post-mistake conversation.

Take responsibility, quickly

If you catch your mistake before your supervisor and are unable to rectify it quickly and quietly, fess up as soon as possible. Being willing to admit there is a problem and enlist support on next steps shows your maturity; taking responsibility proves you’re a trustworthy colleague. Additionally, admitting your mistake puts you one step closer to fixing it – before the client or media find out. Once you’ve fessed up, you and your supervisor can work on a solution together, whether it’s notifying the client, fixing a press release or rescinding information. Being upfront from the get-go will show professionalism and prove the agency made the right choice in hiring you.

Apologize if you need to – but don’t overdo it

If you need to apologize for your blunder, do it simply and quickly. Over apologizing and agonizing for days won’t fix the issue – instead, it will make you look incompetent and as though you care more about what this says about you than in solving the problem and moving past the issue. A quick email to notify your team member or client that you recognize the mistake and are working to fix it ASAP will suffice. Don’t send a lengthy novel of excuses – keep it short, sweet, and to the point. Mistakes happen; good managers recognize that. They’ve undoubtedly been there and will appreciate the apology.

 

Go easy on yourself

You’re certainly not the only one who’s screwed up in the workplace – and I promise, you won’t be the last. We’re all human; mistakes are part of our DNA, and trust me, you (like everyone around you) will be making mistakes for the rest of your life. It’s entirely normal, and the best thing you can do is recover from your mistakes gracefully and learn from them moving forward.

You can’t undo a mistake – but you can create a killer solution.

Innovation requires risks – take them

While we all hate making them, mistakes both small and large – are inevitable. I’m not condoning you go out and mess up every project, but think of it this way: When you’re deathly afraid of slip ups, you’re actually hindering your work and, ultimately, the client. All that fear of messing up could in fact leave you wide open for exactly that to happen, so trust yourself.

In today’s PR landscape, we need fresh thinking and new ideas to help our clients stand out. And innovation requires courage. It takes knowing you may fail and you may mess up – but you may be wildly successful. Calculated risks are integral to public relations, and as long as you raise those red flags early – and craft quick solutions – you’ll be an innovative, invaluable asset to your team.

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BCA Profiles: J Public Relations, Agency of the Year Award http://www.prcouture.com/2017/08/public-relations-award-pr-couture-j-public-relations/ http://www.prcouture.com/2017/08/public-relations-award-pr-couture-j-public-relations/#respond Wed, 16 Aug 2017 21:31:38 +0000 http://www.prcouture.com/?p=39170 J Public Relations is an international powerhouse PR and social media…

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J Public Relations is an international powerhouse PR and social media agency specializing in hospitality, travel and luxury lifestyle with offices in New York City, Los Angeles, San Diego and London. Established in 2005, the agency is the country’s fastest growing, bi-coastal agency in the travel and hospitality spaces. Its global roster includes more than 100 hotels in the U.S., Canada, Mexico, Caribbean, Dubai, Europe, Asia and more. JPR steadily garners and retains stalwart accounts including Relais & Châteaux, Jumeirah Hotels & Resorts, Vail Resorts Hospitality, Grace Hotels, InterContinental Los Angeles Downtown, Newport Beach & Company, Four Seasons Lanai and 17 Ritz-Carlton Hotels & Resorts.

A philanthropic focus, internal trend reports, in-house social media division, complimentary hotel nights, a designer handbag after 5 years and an annual account team budget to “wow” clients and the media, are just some of the ways JPR stands apart and attracts top talent.

In 2016, the agency, helmed by Jamie Lynn Sigler and business partner Sarah Evans, topped revenue of $7.7 million, continuing the JPR’s trend of impressive double-digit annual growth since its inception.

How does it feel to win agency of the year? How are you going to celebrate with your team?

We’re tremendously proud to be named the 2017 Bespoke Communication Awards Agency of the Year.  We genuinely love what we do and the clients we represent.  It’s a celebration to see our hard work, dedication to our client partners and results rewarded.

In your eyes, what sets J Public Relations apart from other agencies?

One word: culture.  We’ve created a culture-first brand where our team members, clients and media friends are part of the conversation.  We never stop learning and we lead with a spirit of curiosity.

How does your team plan to tackle the rest of 2017?

In the second half of 2017, you can expect to see JPR continue to push the boundaries of social with our content creation and strategy for luxury travel clients.  Internationally, our London office continues to grow with European clients and global brands that want to reach the UK market.

What is your team most excited about right now in terms of industry trends, campaigns you are working on, etc.?

We’re most excited about the blending of PR and social strategy.  Today, they come together to create one fluid campaign.  We’re seeing the PR and social spaces advance at breathtaking speed, opening new doors for direct conversions and revenue.  Our goal is to build brands and build businesses and we’ve never had more opportunity than we do today.

Do you have any new or exciting changes happening at J Public Relations?

Every day here feels new and exciting.  Whether we’re onboarding a new client partner, promoting a team member or building out an office or division, we thrive in an environment of momentum and movement.

How will PR evolve in 2018?

You’ll see PR agencies continue to go beyond traditional PR and add or amplify their social and digital teams and services.

We’re seeing the PR and social spaces advance at breathtaking speed, opening new doors for direct conversions and revenue.

Anything else you’d like us to know?

This is an incredibly exciting time to be in PR.  Every day brings new opportunities and challenges.   We have big plans for 2017 and beyond.


We’re in planning mode for the 2018 BCAs! Want to get in involved as a sponsor, judge or volunteer? Email info@thebespokeawards.com

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Beach House PR http://www.prcouture.com/2017/08/beach-house-pr/ http://www.prcouture.com/2017/08/beach-house-pr/#respond Mon, 14 Aug 2017 18:52:05 +0000 http://www.prcouture.com/?p=39771 Position: Account Executive Company: Beach House PR Location: Los Angeles Learn more

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Position: Account Executive
Company: Beach House PR
Location: Los Angeles
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Style House http://www.prcouture.com/2017/08/style-house/ http://www.prcouture.com/2017/08/style-house/#respond Mon, 14 Aug 2017 18:49:45 +0000 http://www.prcouture.com/?p=39735 Position: Fall 2017 PR Intern Company: Style House Location: New York Learn…

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Position: Fall 2017 PR Intern
Company: Style House
Location: New York
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The Evolution of Fashion PR, Researching Influencers & Google’s PR Crisis http://www.prcouture.com/2017/08/evolution-fashion-pr-researching-influencers-googles-pr-crisis/ http://www.prcouture.com/2017/08/evolution-fashion-pr-researching-influencers-googles-pr-crisis/#respond Fri, 11 Aug 2017 18:00:31 +0000 http://www.prcouture.com/?p=39694  Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social…

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 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of August 7, 2017

JBC’s Melissa Duren Conner talks future plans and the changing role of fashion PR (via Glossy)

Instagram is adding a fun new feature to Live Video! Click here to find out more (via Instagram Press)

The FTC, influencer, disclosure thing continues to unfold around sponsored content (via The Fashion Law)

Social media audiences dictate the way many fashion and beauty businesses run (via WWD)

Cornell researcher Brooke Erin Duffy goes in depth on how not just anyone can make it as a social media “influencer” (via Quartz)

Facebook’s new video tab could siphon away video users from TV networks, Youtube, Snapchat and other social media channels (via Ad Week)

Looking to become a digital marketing leader? Here’s four tips on how you can gain massive visibility for your brand and more (via Social Media Today)

Google faces a PR crisis over sexism and diversity as well as allegations from the U.S. government (via CNN)

Livestreaming may be the key to brand marketing and building authenticity (via Marketing Week)

Avoid writing content that will never be read by anyone with these 5 helpful tips (via Entrepreneur)

 

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