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• Take a cue from these brands who have done the most with their social media to take advantage of Mother’s Day. (via The High Low)
• Betsey Johnson filed for bankruptcy and sadly, now the liquidation of assets is not far in the brand’s future. (via Styleite)
• Building a social media dashboard can be essential in dealing with huge influxes of information and guiding the use of that information in a positive and productive direction. (via 123 Social Media)
• Iconic accessories brand Christian Louboutin has announced that they will now venture into the world of beauty and cosmetics. (via Refinery 29)
• Carine Roitfield is going to be the star of a new documentary, Mademoiselle C., that will feature interviews with popular designers and plenty of candid shots of Roitfield working on the launch of her new magazine. (via Fashionista)
• Australian Fashion Week may not be as big as Paris or New York but there is no shortage of great street style. (via Fashionologie)
• Victoria Secret, among several other brands, are the top retailers on social media. This infographic point out the specifics and trends among the best of the best. (via Mashable)
• If you missed the live coverage of the Met Gala, here are some of the best dressed at this year’s event. (via International Business Times)
• The Met Gala was a huge event, and even a worldwide trending topic on Twitter, so how is this affecting it’s use as an important PR platform? (via Business of Fashion)
• Alison Loehnis, the new managing director of online retailer Net-a-Porter, talks about the buying habits of high-end and luxury shoppers. (via The Telegraph)

Favorite Fashion Videos

When I woke up this morning I had a tickle of excitement, not unlike the feeling you get when it’s your birthday and there are a million things to get done but you don’t mind because it’s a day for celebration! I also had a dream that my book was twice as big and full of misspellings, but what’s a party without some subconscious weirding. The lovely ladies over at Elle Communications have set up a lovely spot at the Hard Rock San Diego’s rooftop bar, Float, and it promises to be a magical evening. If you are in San Diego or near, or have friends who do,  I’d love to have you, simply RSVP to prcouture@ellecomm.com.

Also, if you have been thinking about getting a copy of Ready to Launch, please consider doing so today. I’ll be switching up the donation a bit and sending $1 from each book sold today to Providing Opportunity, a US-based nonprofit working in Barrio Blanco, a makeshift community near Cabarete in the Dominican Republic. The 2.5-acre neighborhood is home to 360 people, nearly half of them children. Two-thirds of the residents of the barrio are Dominicans; the rest are immigrants from Haiti. I recently became a founding donor for their latest project, a school and medical center being built to serve this challenged community. Please let me know if you have any specific questions about this effort, and know that your support of the book is not only a great way to support me, but it makes a real difference elsewhere as well.

“Ready to Launch is indeed an insightful, inspiring, and entertaining look into the world of fashion PR. However, I believe it would also be helpful for anyone working in the fashion industry, as understanding PR can provide professionals with a deeper understanding of the big picture. As a business consultant specializing in luxury & fashion, and as reader of Noricks’s blog, PR Couture, I found this book to be a great addition and extension to my current resources. It’s a must-read for today’s fashion, PR, and marketing students and professionals.” – Krista Peck

And with that, have a tremendous Thursday and look for party pics on Twitter tonight!

PS: If you would be so kind, take this 3-question survey to help me make PR Couture even better for you!