Fashion & Lifestyle PR Professionals | PR Couture http://www.prcouture.com The Sourcebook for Fashion & Lifestyle Communicators Mon, 19 Feb 2018 17:05:16 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.4 5 Ways to Love on Your Clients Right Now http://www.prcouture.com/2018/02/client-appreciation-ideas-pr-agency/ http://www.prcouture.com/2018/02/client-appreciation-ideas-pr-agency/#respond Thu, 15 Feb 2018 04:42:45 +0000 http://www.prcouture.com/?p=44211 At the end of the day, many of us choose…

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At the end of the day, many of us choose to work with people based on who we like best. Yes we want expertise and a budget that works with our stage of growth, and sure we might be looking to align with a particular company for its connections or name recognition within the industry. But all things being equal, we choose to work not with a logo or fancy website, but with the individuals who make up that company. We hire those we feel understand us, share a similar sensibility, worldview, sense of humor and set of values.

And much like in any relationship. the immediate gasp of recognition, dreaming into what’s possible and excitement over having found such a wonderful fit, can dip into boredom, annoyance and dare I say it, a wandering eye, if the fire of connection is not continuously stoked. And so, on this particular week in February, I felt moved to share a few ideas to help ensure your clients feel your appreciation all year long.

1. Find out their primary love language

While the world might currently be obsessed with the Enneagram, there’s another test that can be a fun exercise to require of both employees and clients (and no better day to do it than on February 14). The five Love Languages (free test available to take right over here) will let you know the best way to show your clients the love in the form they most appreciate. Here’s an example: my primary love language is quality time, followed by acts of service. Gifts are great, don’t get me wrong, but they don’t speak to me the way one-on-one time does. Think about it – knowing that about me gives you heaps of way to make me feel important that go beyond simply sending me some flowers. How about a one-on-one lunch with an agency partner to really dive into my business goals? Or a spa day where we simply carve out some time to reflect, rejuvenate and then revisit business challenges on a completely different day?

When you know how to appreciate your clients you can ensure that in special ways and just ongoing communication you’re keeping their love language top of mind. And, in case you’re in a way more corporate environment where the L word has no place, author of the Love Languages Gary Chapman has since released a similar book specifically for organizations. You could go ahead and send out an email about the quiz this week (lead with your own team results) or simply incorporate this into your client onboarding process for a fun twist on the usual.

2. Celebrate Great Work Together with Industry Awards

Everyone loves a bit of time in the spotlight, and there is no better, mutually-beneficial endeavor than to honor and celebrate the work your agency has done one behalf of a client than to deem that work worthy of an industry award. In fact, right now you can apply for one of PR Couture’s own Bespoke Awards – in a variety of client-friendly categories like Best Brand Activation and Standout Brand of the Year. What an impactful way to say “the work we do together matters and deserves recognition.”

3. Make a donation to a cause that’s important to them, just because

The just because gesture is so powerful because it’s unexpected. Most everyone has a few (or a few thousand) causes near and dear to their heart. Find out what these are and make it a habit of making a donation in their name at a few random (to them at least) times during the year. A charitable donation is tax-deductible for you, and a powerful way to say “what matters to you matters to me, because you matter to me.”

4. Post a recurring client spotlight feature on social media

I have some pretty cool lawyers, the kind with their own Instagram. One of my favorite things about following them is a recurring #clientspotlight feature, which not only sheds light into their roster but gives me tons of great new companies to follow. While you might be in the habit of posting client press and product shots, consider going a bit deeper and telling the business story you’re telling to the media, direct to your own followers. This could entail a series of 5 fun questions, an IG stories takeover or live Q&A or simply the tale of how you came to work together and few highlights to date.

5. Host a client appreciation party

Take time to celebrate your clients with a little on-site soirée. Perhaps you bring in an expert to talk about an area of mutual interest (time management, business scaling), interview them for an agency video or simply go nuts with tons of photo opps (because #content). Give out awards, order in cookies with their Instagram profile, host fun challenges and games complete with prizes and yes, more photos! Take the opportunity to extend your agency brand and culture out to your clients for a morale-boosting good time.

February is a great month to focus on client appreciation, but elevating your overall client love process will go far in ensuring a loyal, enthusiastic, referral-making, confidence-having client base with the added benefit of taking time out to give back has on your own inner feels.

 

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10 Pitch Angles and Social Media Content Ideas for March http://www.prcouture.com/2018/02/press-social-media-story-angles-digital-march-lifestyle-brands/ http://www.prcouture.com/2018/02/press-social-media-story-angles-digital-march-lifestyle-brands/#respond Fri, 09 Feb 2018 04:32:10 +0000 http://www.prcouture.com/?p=44022 March includes the first of day of spring and is…

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March includes the first of day of spring and is the start of many spring fashion, skincare and makeup stories, but there’s plenty more to keep in mind for the month to pitch and create social media content around. Here are 10 ways to tie-in brands and experts into the most likely stories popping up in magazines and websites.

1. Turn over a new leaf/renewal stories – March is a month of renewal and a great tie-in for lifestyle brands. Anything from rejuvenating face masks to creating expert tips on creating new habits can be a fit. Editors frequently pick products and articles that evoke the sense of newness the first day of spring brings, so figure out your most refreshing story angle and get pitching!

2. Spring Break (even for grown-ups) – After a long winter, the start of spring also coincides with spring break. For brands that cater to a younger audience this is an easy tie-in, but the get out of town and let loose getaway mode isn’t just have to be for college co-eds. Tap into the vibe of spring break to get some love for your warm weather clients that often only see press from May through August. If you have sunglasses, swimwear, self-tanner, beach towels, etc., get those pitches ready! Or you can also pitch travel-friendly products like luggage, space savers, travel blankets, as well as tips on having the best vacation, finding deals, hottest new spots, budget travel items that look luxury – the possibilities are endless.

3. NYC Half Marathon – The NYC Half Marathon is March 18 and will see runners from around the world to running this iconic race. If you have anyone who can speak to recovery post long runs (or simply starting a running practice), your client makes soothing bath salts to ease sore muscles, fun activewear, chafing sticks, healthy recipes and snacks, the half is a great, timely hook.
4. Fashion week/month trends – Even if your brand doesn’t participate in Fashion Week/Month, you can still take advantage of ongoing press coverage by connecting pieces to key trends in fashion, beauty, accessories, nails and hair. Whether the runways saw cat eyes, fringe detailing, or bold colors, if any of your clients have pieces that echo top looks on the catwalk, put them front and center in your pitch

5. Women’s History Month/International Women’s Day – March is Women’s History Month and International Women’s Day falls on March 8 – check to see if your brands are partnering with any women’s rights/female-focused charities in an authentic, organic way that would be relevant to pitch. Of course it goes without saying that this is the time to get your feminist slogan tees, enamel pins and women owned business owners out to digital editors stat.

6. Products that transition between seasons –  While March is in fact the beginning of spring, the first two-thirds of the month are still winter. Regional/local pitch angles in cold climates in particular often run stories about items to invest in now that are transitional pieces (and how to wear/use them in inventive ways). Products that can take you from winter to spring’s weird transitional time (and inconsistent temperatures!) like cotton scarves/cardigans, lightweight moisturizing products, boots that still work for spring and such are great to focus on here, as well as brand experts who can speak to the challenges and opportunities of this time of year from a style perspective.

7. Daylight Savings Time – Daylight savings begins Sunday, March 11 – the days get longer but we lose an hour of sleep! If you have any products that help to energize or combat low energy, DST is a great angle to tie-in. Another topic could be making the most of longer days – if you have a productivity expert or health/wellness coach you work with who can speak to taking advantage of extra sunlight, go for it!

8. Sophisticated St. Patrick’s Day – Think a little outside the box with “elegant” St. Patrick’s Day ideas for March 17. Think anything from a gorgeous silk green blouse to fancy food for a St. Patty’s Day Party. Even a gorgeous green velvet sofa can pique editors’ interest as they are looking for content around this green-inflused holiday.

9. National Puppy Day – March 23rd is National Puppy Day – and who doesn’t loves puppies? Post pics of your office pooch on Instagram, or ask employees/clients/colleagues to post their favorite picture of their dog doing something funny. Create a fun hashtag and create Instagram Story polls where people can vote for the “Dog of the Day”! Plus, if you rep a company with a dog-friendly policy, this could make for a fun story on office culture.

10. The first day of spring – The spring equinox falls on March 20, and you can bet your buttercup everyone will be posting their ode to spring (buh-bye winter!) on social media, and editors will be running slideshows of spring essentials – from floral-patterned jumpsuits to pastel flats. Pitch fashion pieces at specific price-points and around specific trends (kitten heels, backless sweaters) for easy pick up, and plan to dress up your social content in honor of the new season.

Good luck and happy pitching!

PS: Need help nailing down a pitch? Let us help you whip that pitch into shape!

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3 Steps to Build Respect When You’re the Office Millennial http://www.prcouture.com/2018/02/millenial-respect-office-culture/ http://www.prcouture.com/2018/02/millenial-respect-office-culture/#respond Wed, 07 Feb 2018 04:32:52 +0000 http://www.prcouture.com/?p=44050 Imagine this for a minute: it’s your first day on…

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Imagine this for a minute: it’s your first day on the job. You walk in, feeling confident and ready to put in work, until you realize you’re the youngest one there. Every millennial stereotype you’ve ever heard is on repeat in your head. If that scenario sounds a lot like your real life, you know that specific feeling of dread and anxiety. But fear not future boss lady, gaining the respect of your older coworkers may be easier than you thought. Follow these three easy tips the navigate building respect as the office millennial.

Be Visible, Act Confident

Don’t hide away at your desk, be present in the office. If you haven’t already, introduce yourself to your coworkers and shake their hand (believe me, this will leave an impression). They aren’t going to respect you if they know nothing about you. When you show that you’re excited to be there and that you value connecting with your team, people will be more open to you. This goes beyond establishing a basic relationship though. It also means you can’t be afraid of asking questions when needed, speaking up when you have a good idea, and putting yourself out there for new projects or clients. Like the age old adage says- “fake it until you make it.”

Listen (no really, spend a lot of time just listening)

It may feel like a personal attack when a coworker makes an offhanded “young people these days…” comment, but take it with a grain of salt. As a tech-native millennial, they may see you as a threat in the office. Affirm their value by listening to what they have to teach you, and adapting to the traditions of the office. While it may seem easier to make a group Google Doc to brainstorm ideas, if your team doesn’t take to it- don’t push. Learn when to teach and when to sit back and listen up. You’re all there to do the same thing, and their insight and guidance may be the breakthrough you need to go from desk jockey to department manager.

Err on the side of extra professional

Be extra careful of how you present yourself. How you dress, communicate, and act all say something about who you are. In this situation, it also says something about millennials. We’re not asking you to be the sole representative of the generation, but that being younger means there are some stereotypes you may need to overcome with your coworkers. Follow the office dress code, drop the “likes” and slang, and don’t slack off. If you come in wearing jeans (yes, even if they are your “nice jeans!) and using your phone, it’ll be harder to convince your coworkers to take you seriously.

While it may seem easier to make a group Google Doc to brainstorm ideas, if your team doesn’t take to it- don’t push

Finally, keep in mind that while not everyone will like you, respect is something you can earn through hard work and a positive, open attitude. Don’t be afraid to put yourself out there, mind your image, and be accepting of advice. Even under the shadow of a daunting age gap, healthy work relationships can prosper with a little bit of effort.

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Which Type of Influencer is Right For Your Next Marketing Campaign? http://www.prcouture.com/2018/01/3-types-influencers-marketing-campaign/ http://www.prcouture.com/2018/01/3-types-influencers-marketing-campaign/#respond Wed, 31 Jan 2018 00:27:58 +0000 http://www.prcouture.com/?p=43893 Written by S. Angelique Mingo Posts on Instagram sponsored by…

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Written by S. Angelique Mingo

Posts on Instagram sponsored by influencers nearly doubled between 2016 and 2017, accounting for more than 1.5 million posts worldwide last year.

Despite the saturation, true influence is more than just a pretty feed; the right partnerships impact our decision-making as consumers, inviting us into a relationship build on trust and entertainment. For those with a truly authentic style, voice, and point-of-view, brands can access loyal followings vis-a-vis collaborations, followings that sometimes rival those of celebrities.  Still, not all influencers are the same, drive consumer actions the same, or offer the same benefits to all brands.

It’s time to move beyond simply adding “influencer outreach” as a tick box during campaign development and to instead think specifically about what influencer category is the best fit for a particular idea. The following 3 segments are useful distinctions to guide strategy.

1. MEGA-INFLUENCERS: THE A-LISTERS

Mega-influencers are your a-list celebrities: actors, athletes, musicians, socialites, reality personalities and social media stars with 1M+ followers (i.e. Joanna Gaines, Selena Gomez, Gigi Hadid, and Reese Witherspoon). They have extensive reach but their endorsement produces 2% – 5% engagement via likes, views, comments and shares per post. They are prominent the leaders of what’s hot and new; the trendsetters. Mega-influencers also are their own brand and typically work with national brands so true engagement might be low but it will blast your brand globally.

If you are seeking global versus local exposure, mega influencers are the perfect fit. This exposure typically requires a fee for guaranteed placement on social media or being photographed with the product; otherwise, it’s a crapshoot. Emerging brands tend to forget to get a signed release for use of name or likeness when gifting so be sure to get some sort of written approval before using their name to avoid any lawsuits.

2. MACRO-INFLUENCERS: THE PROS

Macro-Influencers are our industry professionals who produce industry specific news that focuses on trust building. They are our brand editors/journalists, bloggers, thought leaders and executives aka the tastemakers. They typically have between roughly 100,000–1M followers with 5% – 25% higher engagement per post (i.e. Curly Nikki, Misty Copeland, Michelle Lewin and Michelle Phan). Macro-influencers have an audience grouped around a particular interest because their career has been built on being a subject matter expert that offers verified brand credibility.

These are our long time media journalists who have been influencing purchasing decisions by providing third-party cosign at the recognized networks and publishing houses. Their endorsements are earned, have targeted resonance and established contextual fit. Macro-influencers live aspirational lifestyles and offer celebrity reach through their passive followers. Their endorsements come in both earned and paid media so understanding your long term marketing goals will help decide the best approach.

3. MICRO-INFLUENCERS: EVERYDAY INFLUENCERS

Micro-influencers are “real people” with a passion and subject matter expertise they love sharing. They may be employees and existing customers, typically with 1,000–100,000 followers. These influencers produce higher engagement than macro-influencers, 25% – 50% engagement per post, to a niche audience who they can cultivate more personal relationships – think Diandra Barnwell, Lindsay Coke and Kela Walker.

Micro-influencers are the most affordable option, easier to contact and can be quote effective when trying to reach millennials for emerging brands. Despite having smaller number of followers, micro-influencer content still impacts consumer buyer patterns because their content and tone hasn’t moved into a purely aspirational space. Instead, successful micro-influencers know their power lies in the fact that they maintain a relatable sensibility. Micros influencers are open to collaborating with brands to create branded content, but these brands must align with their values and natural interests (to do otherwise is reputation-suicide). For new businesses especially, a few highly aligned collaborations can quickly help to establish brand awareness and interest. However, to get the same reach as with a macro-influencer, you need to work with multiple micro-influencers in order to achieve the same effect, which can be a drain on resources and requires more project (and people!) management overall.

With influencer marketing, there is no one-size-fits-all magic formula, but we can set ourselves up for success by carefully evaluating the pros and cons of our efforts against brand goals and budget. No matter what, be sure your influencer partners have a natural, authentic alignment with your brand personality, values and goals.

About S. Angelique
S. Angelique Mingo is the Creative Director at Sinala Noir, a fashion and lifestyle communications agency for contemporary brands on the rise. S. Angelique designs hybrid public relations and social media strategies to help generate buzz and build brand awareness. She specializes in storytelling, brand development and project management and is known for her energetic, hit-the-ground running approach to every client.

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What Stylists and Editors Want from Jewelry Brands This Year http://www.prcouture.com/2018/01/jewelry-trends-pr-magazines-celebrities/ http://www.prcouture.com/2018/01/jewelry-trends-pr-magazines-celebrities/#respond Wed, 24 Jan 2018 22:53:15 +0000 http://www.prcouture.com/?p=43842 My agency has worked quite a bit with both costume…

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My agency has worked quite a bit with both costume and fine jewelry, so we’re pretty in the loop of what trends editors, stylists, and influencers are looking for. Working with jewelry is a little different than working with fashion as jewelry can truly be season-less and the same style pitched year-round – editors and stylists always need that final touch!

We’re seeing a lot of repeat requests from both editors and stylists for certain trends and styles that we predict will be big in 2018. If you’re looking for jewelry pitching inspo (or just some fun ideas for your own jewelry wardrobe!) read below!

Stylist Request: Hoops for casual red carpets and premieres

We often get requests on behalf of stunning models who need earrings for fashion week events, magazine parties to celebrate their latest covers, and social media shots. The top request from the stylists for these A-list models? Hoops, hoops, and more hoops! 90s fashion has been on our radar for awhile now and hoops are just one of the latest trends to make a major comeback. In the case of stylists for celebs and models they’re looking for the bigger the better! If you have any huge hoops that scream extravagance, send over imagery and highlight in the subject line that you have hoops and what metals/color ways you have.

Stylist Request: Ring assortments in different metals (silver and gold) for stacking – dainty and delicate

The stacking ring trend is still a hit with both editors and stylists – we’re seeing a lot of pulls for both midi and full size rings to stack on top of each other. New to 2018 are requests for stacking rings in different metals and colors – editors and stylists are loving mixing silvers, golds, and rose golds on the same hand. When pitching your products or your clients’ products, don’t stick to a themed email of just one colorway – highlight the different colors available and if you have images showing them stacked in different colors, even better!

Editor Request: Pearls – With An Edge

Pearls are known for their classic, elegant look that sometimes can skew more formal than fun. We’ve been getting a lot of requests from both editors and stylists for pearls that have an extra kick to them – whether it’s pearls on the end of a spike earring or paired with black metals and stones, the pearl is getting a refresh! We’ve always done really well highlighting our clients’ pearl selections when pitching editors – a new twist on an old classic always tends to get a great response!

Editor Request: Statement Earrings

Editors are loving bright, bold earrings that are hard to miss – they add visual interest to both flat product layouts and on-model editorials. Whether big and colorful gemstones or sculptural styles in cool metals, send editors any images of truly unique statement earrings for possible inclusion in round-ups and stories.

Editor Request: Affordable, Edgy, Celeb-Loved Styles for Digital Outlets

As much of the media and fashion world is online right now, it’s important to factor in what top digital fashion outlets are on the lookout for. Many outlets will cover an array of brands, from expensive fine jewelry to more trendy and affordable styles, and if you can tie in a celebrity or influencer, even better.

Pitching jewelry is all about finding that larger trend and serving up the right accessory.

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PR Couture Announces Call for Entries for 2nd Annual Bespoke Communication Awards | Press Release http://www.prcouture.com/2018/01/pr-couture-announces-call-entries-2nd-annual-bespoke-communication-awards-press-release/ http://www.prcouture.com/2018/01/pr-couture-announces-call-entries-2nd-annual-bespoke-communication-awards-press-release/#respond Tue, 23 Jan 2018 16:00:52 +0000 http://www.prcouture.com/?p=43799 Leading industry platform and sourcebook for fashion and lifestyle communicators…

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Leading industry platform and sourcebook for fashion and lifestyle communicators reveals details for 2018 award program

SAN DIEGO (Jan. 23, 2018) – Today, PR Couture, the leading sourcebook for fashion and lifestyle communicators, announced call for entries for its 2nd annual award program, 2018 Bespoke Communication Awards (BCAs). The BCAs is a global award program established in 2017 by PR Couture to recognize and celebrate excellence in fashion and lifestyle communications including innovative campaigns and contributions made by agencies, in-house teams and individuals. Applications are available for purchase now until Tuesday, Feb 20 at thebespokeawards.com. All submissions are due by Friday, Feb. 23 at 6 p.m. PST.

“The success of last years’ program speaks volumes about the need for recognition opportunities, particularly for agencies, across the fashion and lifestyle industries,” said Crosby Noricks, founder and director of PR Couture. “Our team has been working diligently at streamlining the award categories and entry process for 2018 and I can’t wait to see the submissions we receive this year. In a field that practically changes day-to-day and is often the last to be acknowledged or thanked for making an impact, having the opportunity to celebrate all the hard work these practitioners have accomplished is truly an honor.”

Using a purchase now and submit later model, applicants can take advantage of early bird pricing until Friday, Jan. 26. This year’s program boasts 10 awards all which honor standout agencies, brands, communication campaigns and individuals as well as the career achievements of influential practitioners that were realized between Jan. 1, 2017 and Dec. 31, 2017.

Categories for the 2018 BCAs are as follows:

  • Agency and Brand: recognizes agencies, in-house teams and brands standing out and stepping up among its peers through superior leadership, creating a positive work environment, executing successful campaigns and using best practices
  • Campaign and Placement: celebrates stand-alone campaigns and world-class media placements
  • Individual: honors communication practitioners from all experience levels making a positive impact on the industry through innovation, mentorship, career successes and best practices

Noteworthy changes to elevate the 2018 BCAs consist of the ability to auto-save application fields during the submission process, improved inclusion for family/parenting, health/wellness, travel and home brands, highly-competitive application fees, among other benefits.

Last year more than 70 agencies and brands applied from four countries and winning applications came in from organizations such as Rue La La, J Public Relations, Style House, AMP3 PR and Be Social.

Further announcements and updates will be available in the coming weeks. For more information on the 2018 Bespoke Communication Awards, visit thebespokeawards.com or email info@thebespokeawards.com.

 

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About PR Couture

PR Couture is a leading industry platform and sourcebook for fashion and lifestyle communication professional looking to show up and stand out at all stages of their career. To fuel the field forward, PR Couture educates, inspires and celebrates forward-thinking practitioners and brands through expert insight, job leads, agency directory, members-only council, digital tools, educational courses and its annual Bespoke Communication Awards program. Founded in 2006 by fashion marketing expert, author and educator Crosby Noricks, PR Couture is headquartered in San Diego, CA. For more information on PR Couture, visit www.prcouture.com or email hello@prcouture.com.

 

About the 2018 BCAs

Established in 2017 by PR Couture, the Bespoke Communication Awards (BCAs) is a global award program created to recognize and celebrate excellence in fashion and lifestyle communications. Awards honor standout agencies, brands, campaigns and impactful media placements as well as the career achievements of influential practitioners. Applications are now available at thebespokeawards.com.  

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A 6-Step Process for More Effective Client Brainstorms http://www.prcouture.com/2018/01/brainstorm-tips-pr-agency/ http://www.prcouture.com/2018/01/brainstorm-tips-pr-agency/#respond Fri, 19 Jan 2018 02:08:07 +0000 http://www.prcouture.com/?p=41080 It’s officially planning season and agencies worldwide are putting their…

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It’s officially planning season and agencies worldwide are putting their best brains together to conceptualize and craft the best possible plans for 2018 clients. But getting smart brains in the room is hardly enough. To be truly effective – and efficient – when it comes to brainstorming, you need to have specific guidelines and expectations spelled out in advance.

Here at Litzky PR, brainstorming season is a big deal. It gives junior employees the chance to shine, senior employees the chance to flex creative muscles, and teams the chance to come together in creating cohesive plans we’re excited to execute in the New Year.

We’ve refined our brainstorming process over the past several years, and here are six key learnings we’ve had to help you get the most out of planning season.

1. Set expectations ahead of time

Some people shine during brainstorms; others need more pushing. Either way, it’s not up to the brainstorm moderator to make sure everyone feels involved – it’s up to the employees to insert themselves and shine with their best thinking. The best way to push employees to get involved is to set guidelines ahead of time, expressing how vital it is they come prepared to speak up. The whole “your boss is watching” nudge can go long ways in inspiring employees.

2. Provide pre-brainstorm materials

To ensure everyone’s not just ready to speak but prepared, compile and share briefs and outlines ahead of the brainstorm. This information will ensure employees are versed on the topics ahead of time, and gives them the opportunity to do their own “brainstorm before the brainstorm” so they arrive with top thinking.

3. Keep the groups small

Not only is it easier for employees to “hide” in an agency-wide brainstorm, it’s also tougher for some employees to get a word in edgewise! While yes, some of it is up to the employee to speak up, it’s also up to the brainstorm planner to know how many people is too many. We know “PR people” can get pretty chatty, so getting too many of us in one room can get a bit disruptive. Our magic number is eight to ten.

4. Provide snacks

Everyone loves free snacks! But, in all seriousness, you can’t get your best thinking if you’re hungry or un-caffeinated, so make sure you provide snacks – and snack breaks – to help everyone recharge. We offer bagels in the mornings, catered lunches in the afternoon, and, if it’s a long day, a happy hour post-brainstorm to ensure everyone feels rewarded.

5. Keep it brief

If you spend hours and hours brainstorming for just one client, you’ll undoubtedly burn out your brains. Instead, prioritize what’s most important and start from the top priority down. Also, keep your specific campaign brainstorms to one or two hours. You can leave it open ended and give people the option to send you additional thinking via email, but sitting and requesting ideas for one specific campaign for hours and hours is typically a waste of time.

6. Share results with your team

Your team puts all this time into brainstorming – make sure they hear the results! Whether it’s sharing how a client loved a specific teammate’s idea, or expressing how excited the marketing team was with another teammate’s tagline, the more feedback you provide, the more confident your employees become. And the more confident your employees become, the better (future) brainstorms you’ll have!

Looking for more ways to brainstorm successfully? Read on for additional tips and tricks from PR Couture!

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5 Social Media Trends Poised to Become The New Normal for Brands in 2018 http://www.prcouture.com/2018/01/2018-social-media-trends-lifestyle-business-public-relations/ http://www.prcouture.com/2018/01/2018-social-media-trends-lifestyle-business-public-relations/#respond Mon, 15 Jan 2018 20:44:40 +0000 http://www.prcouture.com/?p=43705 Written by S. Angelique Mingo Tweet this, Snap that, Like it,…

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Written by S. Angelique Mingo

Tweet this, Snap that, Like it, Pin now, Insta later, Post those, Connect here, Stream now… 2017 was a banner year for social media. Paid advertisements dominated our Facebook timelines. Twitter doubled its character limit to 280. Instagram lets two people to go live at the same time in the same live stream, and there are rumors swirling that they are about a new 4×4 layout. Selfies have taken a backseat and live stream videos have taken their place as the best way to engage followers. Keeping up with the ever-changing social media changes can make it hard to craft a cohesive social media marketing strategy that’s up to date and fresh.

 Despite the constant noise, 2018 seems to be poised to create even more disruption with more streaming platforms, messenger apps, social e-commerce and more. Social media is the addiction that allows us to connect and share with each other like never before. It is one of the best ways for brands to create a more personal online community with your followers. Lay the early groundwork for 2018 with these five social marketing trends to increase your brands’ competitive edge:

1. A SHIFT TO TARGETING GENERATION Z

Generation Z, aka the millennial generation born 1996 or later, is all grown up and soon will have spending power. This is the first post-digital era that has no clue of what pre-Google life was like. Their lives have been shaped by social media and in turn around shaping how social media is used by brands. These millennials prefer personal social channels like Snapchat and Instagram to the peeping eyes of Facebook and Twitter. Their world has been shaped by accessibility and immediacy thanks to having their world in the palm of their hands—the smartphone. They have grown up cultivating digital communities, which affects the way they engage with brands and make purchasing decisions. They look to social media to get their information from people and brands they trust. Combine augmented reality apps to bring your brand and events to life and cut through the clutter amongst their peers through instant viral word of mouth appeal.

2. INCREASE IN INTEGRATED INFLUENCER MARKETING & E-COMMERCE COLLABORATIONS

Influencer marketing has exploded over the past two years and is slated to continued growing. These are the new celebrities who are turning their online fame to launching their online businesses. The new year brands will partner with influencers to create specialty lines and fuses celebrities, bloggers and everyday consumers to create new influencer-to-influencer collaborations. The core of influencer strategy should be to build long-term relationships, similarly to how they connect with their followers. The relationship should be authentic so it genuinely engages with their audience to create relevant content touch-points in the mix.
Combine augmented reality apps to bring your brand and events to life and cut through the clutter amongst their peers through instant viral word of mouth appeal.

3. MOVE OVER SELFIES, WE ARE LIVE 

Live video content not only grew this year, it took over. There are no shortage of apps where we were shooting live video for our followers. It was the next natural iteration in a social media evolution and Facebook, Instagram, Periscope, and Snapchat were all there for it. Like live television broadcasting, live streaming gives audiences exclusive insider content in a way they may have never seen otherwise. We can respond with our audiences in real time by answering their questions, acknowledging them as it feeds that sense of community. People do not want to see every thing that happens in your business, but sharing moments that connect to human emotions or allow real-time interaction, such as backstage tour, time with friends, live events, or Q&A. And due to their short durations, followers click to view so they can feel apart of the video with their favorite celebrities, vloggers and brands.

4. EPHEMERAL CONTENT WILL RULE SOCIAL ENGAGEMENT

In 2015, Snapchat found success amongst younger millennials with its ephemeral content—short-lived content that lives for 24-hour period. This platform became the go-to website for must-see content due to their time sensitive nature. This year, Facebook and Instagram crept in on Snapchat’s turf with their incorporation of Facebook Stories and InstaStories, respectively. The thought of disappearing content may be scary but several brands have already begun to find success on Instagram, including J. Crew, E! News, and model Emily Ratajkowski. This technology removes the stuffiness of the perfectly stylized images and gets back to authentic real-time content that draws attentions as it creates a sense of urgency before the content is gone.

5. MESSAGING APP CUSTOMER SERVICE

Chatbots are improving social customer service to make it faster and easier. No more sitting in the queue waiting for the next available representative or tweeting at brands to for customer support, now chatbox messaging apps add a new alternative for consumers to get help where they are. Brands will be jumping on this new artificial intelligence technology, voice assistants and chatbots to provide personalized customer service and consumer marketing experience. Facebook and Instagram are already offering this to their business pages so owners can have an automated conversation with people who click on the page’s messenger.
Whether it’s a tweet update, app update, email blast, or Insta pic, social media is paramount for any modern marketing strategy. What worked in January may not work in December, so focusing on creativity and imagery will ensure that your strategy is easily adaptable to keep up with the new trends and advancing technologies.

About S. Angelique 

S. Angelique Mingo is the Creative Director at Sinala Noir, a fashion and lifestyle communications agency for contemporary brands on the rise. S. Angelique designs hybrid public relations and social media strategies to help generate buzz and build brand awareness. She specializes in storytelling, brand development and project management and is known for her energetic, hit-the-ground running approach to every client.

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10 Story Angles and Social Media Content Ideas to Pitch for February http://www.prcouture.com/2018/01/pitch-angles-social-content-february/ http://www.prcouture.com/2018/01/pitch-angles-social-content-february/#respond Fri, 12 Jan 2018 01:05:53 +0000 http://www.prcouture.com/?p=43643 While holiday gift guides have wrapped and spring pitches have…

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While holiday gift guides have wrapped and spring pitches have been sent out to print pubs, there’s no rest when you’re #alwayspitching. Try these idea-starters to get the wheels turning as you turn your sights to February.

1. Galentine’s Day Gift Guides – yes a ton of pubs will be creating the traditional Valentine’s Day Gift Guide, with candles, chocolates and slinky what-nots, February 13 marks that Parks & Recreation gaff turned actual thing – Galentine’s Day – to the forefront. This is a great opp to pitch great gift ideas for Bffs, lady getaways, brunch spots, spa treatments, cheeky slogan tees and all manner of empowered girl boss-style products and services.

2. Heart on your sleeve – February is American Heart Month, which is a great tie-in if you can find an authentic cause message to incorporate into your pitching. Check in with the marketing team and see what kind of promotion could be on the table.

3. White T-Shirt Day is February 11 and a fun social play – invite your team to style a white t-shirt and hold an improptu fashion shoot – have your community vote on “who wore it best.”

4. Romantic-partner owned companies – if you’re clients also happen to be a married, in a relationship, or even partners who once dated, this can be a great entry-point for a behind the scenes feature on how to lucky in love, and business.

5. Non-traditional/anti V-day gifts – not everyone dreams of flowers at her desk. What are some non-traditional, unexpected or trending gifts for modern couples? Or how about a gothy gift guide for those protesting the holiday?! For a social spin, ask employees what they really want for Valentine’s Day in an IG stories. Want a best boss award (and a story to pitch)? BUY THEM THE THING.

6. How to look cute when it’s freezing outside – I hear that in most parts of the world, February is all icicles and puffy coats. Whether you pitch sweaters, scarves, thermal leggings or waterproof booties, or simply pitch client’s as fashion advisors, try this angle for a refreshing take on the Winter Fashion story.

7. Ultra Violet Color Story – sure, February is all about red errything, but what about Pantone’s color of the year? There’s still time to pitch an “Ultra-violet is the new red” color story – whether it’s beauty, fashion or something else entirely. Not everyone has covered full covered this color yet.

8. How to make the most of a short month – With just 28-days, invite your most productive clients to send over their secret productivity hacks

9. Make up your own awards – with award season in full swing (shout out to the PR Couture BCAs), why not create your own mini award program at your agency, or drum up a red carpet inspired award campaign recognizing your favorite influencers? The best way to get into the news is to do something newsworthy, why not share a bit of love and then talk about it?

10. Self Love Showdown – in a month all about love, why not highlight the fact that relationship with self is really what’s most important. Fresh off the focus on resolutions, introduce ways that everyone – partnered or single – can put themselves first this month.

Good luck and happy pitching!

PS: Need help nailing down a pitch? Let us help you whip that pitch into shape!

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Agency News: Introducing Breakaway Communications, Updates from Lindsey Smolan PR, JMG & Be Social http://www.prcouture.com/2018/01/agency-news-introducing-breakaway-communications-updates-lindsey-smolan-pr-jmg-social/ http://www.prcouture.com/2018/01/agency-news-introducing-breakaway-communications-updates-lindsey-smolan-pr-jmg-social/#respond Thu, 11 Jan 2018 23:16:39 +0000 http://www.prcouture.com/?p=43635 Newton  O’Neill  Communications  and  Patterns  of Movement  Public Relations  (POM  PR) have united to form a new lifestyle public…

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Newton  O’Neill  Communications  and  Patterns  of Movement  Public Relations  (POM  PR) have united to form a new lifestyle public relations agency, Breakaway Public  Relations. The new company delivers more than 40 combined years of communications experience and creativity spearheaded by Lisa O’Neill, founder of Newton O’Neill Communications and Kristen Chin, founder of POM Public Relations. The agency is based in Austin.

Lindsey Smolan PR has announced representation of BIOMILK Probiotic Skincare. 

Shrub District, cocktail vinegars, is a new client to the JMG Public Relations roster.

Be Social is thrilled to announce they will be handling PR and Influencer Relations for Asarai, Influencer Relations for Simple Human, and Social Media Content Creation + Management for The Row DTLA


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We would love to feature employee news, new client announcements, awards, partnerships and more!

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