If you’d to increase your chances of media coverage even more, today is the last day to pick up Pitch Perfect: The PR Couture Guide to Fashion Media Coverage, for just $9 (reg. $29) – there’s even a 6 page preview at the end of this post.

Your pitch isn’t specific enough

Your job might, at first glance, to get the latest lookbook in the hands of as many fashion editors as possible. But, if your pitch is basically “here’s the lookbook let me know if you want any images or samples,” you are missing out on a huge opportunity to help that fashion editor understand how the latest collection (and by extension, working with you) is a fit for her pages. Instead, begin your pitch by sharing a few, well-researched story ideas specific to the publication, highlight a few pieces (by embedding the images into your email) that you think are most likely going to whet the editor appetite, and then close with a link to the rest of the lookbook.

Your pitch is too long

Nobody has time to read three long-winded paragraphs about a designer’s entire biography, history or hyperbolic inspiration for the current collection. Just looking at an email filled with long paragraphs, unnecessary italics and too many links is enough to send it straight to the virtual trash – no matter how incredible the actual content. Keep communication brief and to the point. Use bullet points and headers so that an editor can quickly scan for the pertinent information. Don’t include more than 2 images. If she wants more information, she’ll ask for it.

Your pitch is out-of-touch

Bloggers don’t want hi-res images or to comb through press releases or PDFs. Print editors aren’t interested in your social media contest (nor are bloggers, incidentally). If you are sending out a blogger pitch for a diaper bag, make sure your contact either covers accessories for mom, or in fact, is in a stage of life where she needs an actual diaper bag. If you are pitching a new handbag line to a print editor, make sure that the previous month’s issue didn’t feature 300 must-have handbags. An awareness of your audience and supreme sense of timing will go a long way toward turning that pitch into coverage.

Want to get even better at pitching? Check out this 6 page preview of Pitch Perfect: The PR Couture Guide to Fashion Media Coverage and if you like what you see, snag an instant copy for just $9. Special pricing ends today.

Why Fashion PR

I have always been drawn to the business side of fashion. I love what happens behind the scenes, and learning about what it takes to make fashion shows and events happen. It is a lot more complicated than people think. Fashion PR makes people fall in love with brands and  to me, it is the most interesting part of the business. Brands aren’t anything without building a personality of their own, and that is what fashion PR does. There are so many different elements that go into it and that’s what makes these jobs so exciting. I plan to continue on this career path, it is what I feel like I am meant to do.

What is your background?

I grew up in Palm Springs, California. My family was and still is very close. I was raised playing sports. My first was ballet, which I was very good at,  but as I tried different sports, I found the one I loved most: soccer. From then on, until I graduated high school, it was non-stop training and playing. So I guess you could say that I grew up in a suburban type environment, played sports, hung out with friends and family, made homecoming court, and was Senior Class President. Most people expected me to try to go to a University or  business school. However, as I did my research, I realized a “typical” school and job was not for me. I wanted to pursue a business career in the fashion industry. People in the desert look down on that sort of thing, but I am very strong in what I believe in. I am now attending The Fashion Institute of Design and Merchandising and have a wonderful internship with Stylesmith.

How did you land your position?

I volunteered for a fashion show through FIDM to gain gain experience. It was a three day gig. Day one was preparation and organizing and the next two days were fashion shows with multiple designers. As nervous as I was, I showed up (early of course) and took charge and got my tasks done efficiently and accurately. The owner of Stylesmith, Kelsi, was impressed with my work ethic, so I knew I had to keep going. The next day I took initiative again, and made sure all the rest of the volunteers were doing their tasks, that the designers were organized and comfortable, and that all the decorations were in place. I also stepped in to do the audio for all the shows. After that, Stylesmith asked me to intern with them for their multiple projects.

What are your responsibilities?

My day-to-day responsibilities now include posting on social media accounts for clients and Stylesmith, and interacting with our followers and others online.

Social media is crucial to a business’ image and it is important to keep it up to date at all times.

What elements of the job/internship were unexected or surprising?

It was surprising how diverse the job can be. One moment I’ll be on the computer posting and the next we’re traveling to meet clients. It’s more than I ever expected.

What is a recent success story that you have been a part of?

We recently took on the biggest fashion trade show in the US. Being a part of Magic Market Week in February was the first time I was put into a high-pressure work situation. I had to make sure all the bloggers involved were at the right events at the right time, and create content for social media posts. It was so much more difficult than I imagined, but I stayed focused and pulled. I also ended up responsible for recording and the audio visual for WWD MAGIC’s web series during the week. In the end I gained professional relationships and proof that I can handle the responsibility of fashion’s high-pressure environment.

The first three people to register with code PRCOUTUREVIP will get $100 off their registration fee. And, if that doesn’t sweeten the deal, here is a rundown of what you can expect:

Print and Digital Covered with Incredible Guest Speakers

Freelance writer Natalie Alcala is also the associate editor of Racked LA, and will be explaining how to create and maintain editor relationships. Marketing Manager of ThreadSence.com, Melissa Munnerlyn, will share information on how to nail your next social media campaign, and then some.

Invaluable Speed Networking Round with Top Fashion Publicists

Even if the word networking makes you squeamish (I know it makes me want to recoil into a corner), we’ve put together an intimate, cozy, not-at-all intimidating chance to sit down with top agency publicists and brand representatives to make a mutually-beneficial first impression. These women were hand-picked and invited to come on down to meet with the next generation of fashion PR professionals – and I’m not sure who is more excited!

One-on-One Pitch Guidance

I’ve often said that pitching is an art, and in art school, your work is regularly put up on the wall for class critique. While we aren’t going to go quite that far, you will receive one-on-one support and constructive suggestions on how approach your media pitches so that you can more quickly experience the fashion PR high of a pitch gone right. Our NYC attendees all said that this was the most valuable part of our entire program  - and we plan to kick things up a notch this time around.

Delicious, Fresh & Healthy Food

A light breakfast and healthy lunch is yours for the nomming each day. And don’t worry, we have plenty of delicious sweets and champers planned as well.

Your Own Fashion Photographs

Our beautiful, airy workshop space is actually a photography studio. This means incredible lighting and opportunities for you to have some incredible photographs taken. Beyond the selfies and posing with your new BFFs, we also have an incredible fashion photographer who has agreed to offer our graduates a crazy-good deal on either a headshot or more creative shoot, IF we can get enough of you to sign up for this extra-special add-on. I cannot stress how important a great headshot is in this industry – and this particular photographer is so good, like, Vogue Italia and Ben Trovato loves her stuff good.

These are just a few of the goodies we have planned for you! Please let me know if you have any questions about the program, I am happy to answer them. Final thought: there is no other program where you will learn the specific skill-set you need to become a successful fashion publicist. Our instruction, networking and alumni program will set you up for ongoing success and is an incredibly valuable investment in your professional future. I would love to meet you in Los Angeles June 1-2.

Get your Fashion PR Confidential ticket for $100 OFF with code PRCOUTUREVIP

If you are an agency owner or PRSSA member, please inquire about group rates!

Beauty? Be Our Guest…

Meet Lindsey Guest, Founder & CEO of Beauty Army which offers a beauty subscription plan that sends customers a monthly shipment of six beauty samples based on an online beauty profile and product recommendations. Now before you all start opening new browsers to immediately sign up, finish reading about Lindsey’s story for her helpful advice!  Lindsey, having previously fallen in love with brand building through her previous work in marketing at PepsiCo. had a couple of key pointers when it comes to customer acquisition, something that we have stressed with our PR Toolbox. Aside from helpful tools like Facebook Share, which allows Beauty Arm to share samples of new products with customers and fans, Lindsey stressed that the success of Beauty Arm has come through a continued and dedicated engagement with a community of followers via social media.

Relying on Facebook for attracting new customers, Twitter for customer service and retention, and Youtube and Haul videos for sharing product information and helpful how-to’s, Beauty Arm has created a consistent and friendly voice within the beauty industry.

Lindsey’s social media takeaway: Regardless of the platforms you choose, engagement is the “beauty-queen” when it comes to brand building. It adds a personal dimension to your brand that keeps customers excited and loyally coming back for more.

Ready to enlist? You can follow Lindsey on Twitter: @lindseyguest or read more about her background.

Carpe Diem Your Cardimono!

Founder and CEO of Bow and Drape, Aubrie Pagano spoke directly to public relations within the fashion-tech space. (listen-up!) The start up, which its Founder lovingly refers to as “The Build-A-Bear for women’s fashion,” launched this past September and allows customers to custom-design classic silhouettes like silk tops, skirts, dresses, as well as accessory items like scarves and tote bags. Aside from falling in love with the hand-painted “cardimono” (which Aubrie flaunted beautifully!), we were also eating up Aubrie’s commitment to “storytelling” through PR. According to Aubrie, PR can often be “erratic”; the question any Fashion PR girl can ask is “what are the unique ways that we can build relationships?” This means ensuring that your brand’s story is both relevant and timely, as well as creating one as unique and on-of-a-kind as the Bow & Drape cardimono.

Aubrie’s PR pointer: “Pitch your [brand] as part of a cluster of other like-minded companies. For Aubrie and Bow and Drape, this means telling a story about a start up that offers “dequantized fashion”: unique, high-quality items, manufactured in the U.S and a refreshing breath of [freshly-pressed] air amongst increasingly homogenized alternatives.

Reading the next chapter of Bow and Drape’s story by  following Aubrie on Twitter @AubriePagano or turn the page here.

Beta Storytelling with this Brand

And then there was BetaBrand, whose funky, hipster-chic clothes and swagger were more than well captured by Co-founder and CTO Colin Stuart’s enthusiasm and passion for his brand. For those of you unfamiliar with the brand, the next time you find yourself with a moment and in need of a good laugh, check out BetaBrand online. With a great lineup of products (some of our favorites being the reversible smoking jacket, disco pants, and wet coast workwear) BetaBrand is all about creating experiences for their customers. When asked to comment on the brand’s social media and marketing strategies, Colin compared running the company to updating a blog. With new ideas for products developed daily both in-house and externally, it’s impossible for BetaBrand to maintain a traditional marketing budget. Instead, their marketing tactics (which includes a siren going off once a week as a public service reminder to all San Franciscans to make sure they are wearing pants) are content-driven like their products.

The goal (aside from saving San Francisco from unwanted pantsless-ness)? Sell customers a story about a brand that makes clothing that speaks to their community, in this case one that interacts primarily online.  Whether its submission ideas for new products or using customers who have sent in photos of themselves with a product as the models for the site, everything about BetaBrand screams user-generated content.

How do you incentivize people to buy into your brand and spread the word? For Colin, it’s as simple as involving them from the initial steps of production. People “love what they create and contributing,” once they feel that sense of ownership, they’ll be committed customers for life.

Want to learn more, or file a missing sock claim with the sock insurance that comes with every pair from BetaBrand? Follow Colin on Twitter:  @bluescrubbie and discover more.

Principles of Investing

Last to speak, was Steph Palmeri, Principal at SoftTech VC, whose investment brag sheet includes some names you might recognize: Fab.com, Eventrbrite, True & Co., and Twitter! With Steph’s work keeping her on the lookout for the next big thing, in touch with early age consumer internet companies, and up to date on next-generation commerce, mobile, and SaaS, it’s no wonder Liza and her folks at TWF thought she’d provide some helpful insights for San Francisco’s hungry start ups and entrepreneurs.

What’s on Steph’s checklist when she’s meeting with a potential investee? There are two things the company must have: 1. really strong metrics (show me the money); 2. a differentiated story. Speaking to the second, Steph stressed the importance of standing out amongst your competitors: the others “just selling stuff”. Think of your PR pitch as your agency’s college essay or personal statement. It should be intimate and share something unique and interesting about your company. Investors and customers will feel that much more inclined to buy into your brand (literally and figuratively) if they feel that they are gaining membership to something special or being welcomed to a quasi-family.

Steph’s pitching pet peeves: Don’t leave your audience ten minutes in still guessing what it is you do. Have a sentence or two ready, that clearly and concisely tells them your story. Also, do NOT bring your advisor along to a meeting! Investors like Steph want to hear from you and get a sense for the brand or company from the people who know it best and are passionate about its future.

Clueless on cashing in on your brand’s cha-ching? Follow Steph on Twitter:  @Stephpalmeri.

Throw Some Sugar On Us…

Although he was first to speak, we have saved Brian Sugar, CEO and Publisher of the renowned Sugar Inc. for last because we believe his message adds a nice closing perspective to what was a very informative panel. Brian and his wife and business partner Lisa Sugar, founded Sugar Inc. in 2006 and have since grown the company to a multi-million dollar empire. You may not expect a man who owns a multi-million dollar empire (that has acquired a remarkable number of startups since its launch in 2006, including Circle of Moms,ShopStyle, FreshGuide, Shopflick, and Starbrand Media), to be dressed in casual white jeans and rocking fluorescent Nike’s, yet Brian’s laid back style definitely speaks to both Lisa and his attitude toward creating a fluidity between work and play that makes working the long hours of a CEO enjoyable.

While Brian is clearly to be admired for what he has accomplished with Sugar, Inc., what we were most impressed by was his healthy outlook on finding balance between his work life and time at home with the family. It came as no surprise to us that Brian had to dash out after his discussion, to attend a family party.

Brian’s entrepreneurial wisdom:  A healthy balance of work and play goes a long way towards your ability to take the bad with the good, stay driven and focused in your career, and dedicated and present at home with friends and family.

You can follow Brain at Twitter:@BrianSugar, and read more of his founding story on TWF’s blog.

To sum up, we’d like to give a big cross-country high five to Liza and the whole TWF crew for throwing a great panel and a big thank you as well to each panelist. The Tribe team had a lot of fun, learned loads, and met some truly inspired and talented folks! (We liked them so much we actually spent an additional three hours after the event chatting about e-commerce and content marketing over some leftover wine. Our apologies to the Orrick’s custodial staff.)

The best way to build relationships with high-profile fashion visionaries? Network, Network, Network! The best introductions come through founders, so search through your LinkedIn contacts and see who can get you a warm introduction at the firm of interest. Still stuck? Refer back to our post on networking apps and tools.

For more information about how Tribe Dynamics can help PR professionals manage and monitor media outreach, visit this exclusive offer for PR Couture readers.

Photo Credit: girlgeekdinnersbologna

Favorite Fashion Videos

Fashion PR Free-for-All

This is an opportunity for you to ask me anything you want  - about getting started in fashion PR, ideas on a current career challenge, thoughts on how fashion PR is changing and the skills and tools to help you be more successful, suggestions for navigating awkward client/agency relationships – it’s an open forum, kittens. So ask away. If you’ve been considering attending Fashion PR Confidential in Los Angeles in early June, I’m open to helping you figure out if it’s the right fit. We’ll chat for as long as the conversation is flowing.

Win Stuff

Since I can’t hand out gift bags, everyone who participates will find out how to be entered to win a 30 minute consulting session (a $75 value) with me, and two other lucky PR pros will win copies of the newly redesigned Pitch Perfect. 

Can’t wait to connect – and clink – later tonight!

What makes Nichols & Beck unique?

I launched Nichols & Beck Public Relations in late 2012. Having worked as global communications director for a luxury knitwear brand, I was the liaison between the fashion house and an outside PR Firm. I really began to see what was missing in the public relations world from the standpoint of a brand. My goal was to fill that missing link and so far we have been successful in doing so.

I treat each fashion designer as I would a public figure because I believe that designers should be publicized just as much as the collections they create.

We differ from other firms because I am a publicist and not just a public relations firm. When I take on new fashion brands, I treat each fashion designer as I would a public figure because I believe that designers should be publicized just as much as the collections they create. There is a story behind every collection and that story needs to be told. Another way that we offer that differ from other firms is that we are aligned with Generalosophy, a fashion sales and marketing firm. The partnership allows us to help the brands we represent expand their profitably in addition to getting exposure.

How did you get started in the industry?

I moved to New York and started dressing and styling runway shows for Mercedes-Benz Fashion Week. I was then referred to a few fashion houses and quickly landed a position as Global Communications Director for a luxury knitwear brand. I immediately fell in love with fashion public relations because I found that it allowed me to do all the things that I loved – working with editors, styling celebrities, photo shoots, branding, marketing and so much more. It also matched my personality, which is high energy, results-driven and passionate.

What is the mood in the office right now? What are you working on?

The mood in the office is always fast-paced and borderline hectic. It is very exciting because we have a lot of new growth happening. Currently we are working on two fashion events, a television interview, three red carpet events, pitching, pitching, pitching and making sure that the social media needs of our clients are met.

You recently did a spring presentation featuring the Ryan Haber Collection and Gemelli Jewelry. What are the key elements of a successful event?

Events are a more interactive way to get designers in front of editors. It is often difficult to get smaller labels noticed by editors and events create opportunities for up-and-coming designers to gain recognition. I haven’t met an editor yet that doesn’t like to escape the office to see something creative and new.

The key to a successful event is to be well organized, know your audience and to be prepared for something to go wrong. Nothing ever goes exactly as planned, but if you are able to just roll with it, everything will work out, as it should. The bottom line is that if your clients get exposure then you have had a successful event.

As well as specializing in fashion, you also offer celebrity representation. What is different about each approach and how do they work together?

Entertainment public relations is about cultivating a public image. In fashion, you shape the public image of the designer while simultaneously promoting each collection. Fashion and celebrity representation work together at Nichols & Beck Public Relations because we are able to immediately seed the fashion labels onto our in-house celebrities when appropriate.  Celebrity placement for a fashion label is key.

As a new agency, what has been your client acquisition and employee growth strategy? What approaches have worked best?

Always be transparent with clients. This approach has always worked best for me. It also helps that I love fashion. This past holiday season I bought a really cool set of bracelets and I called the company and asked who their public relations firm was. They didn’t have one at the time and now I represent them. I don’t wait for labels to contact me; I go after the labels and clientele that I truly love.

How can a prospective intern of employee impress you during an interview? What is an immediate turn-off?

As an owner of a new firm, I always look for candidates who want to grow with Nichols & Beck Public Relations and are invested in its future. I welcome and encourage candidates to bring new ideas to the table and expect everyone to possess the ability to problem solve and multi-task in a fast paced environment.

An immediate turn off is when a candidate is late. It is a severe pet peeve of mine. I am a very schedule oriented and have my day booked down to the last five minutes so when an employee or intern is 15 or 30 minutes late, it throws my whole day off

What are three tools or strategies that help you run your business efficiently?

1) To-do lists are a must! Because we are a boutique public relations firm everyone at Nichols & Beck is given a lot of responsibility. Without our to-do lists, we would not get as much accomplished and it helps me keep track of what my staff is doing on a day-to-day basis so that I can update my clients.

2) My iPad is key. When I am out with editors and stylists, it’s more efficient to have all of my look books and line sheets with me to make a visually stimulating presentation on behalf of my clients.

3) Social media is one of the most important tools for building a successful public relations firm. From building brands to networking with the press, platforms like Twitter have enhanced our business greatly. Even my Twitter handle, @NYCFashionPRGrl is a branding tool!

Thanks Erin!

To celebrate, I have three exciting things!

Virtual Launch Party – Fashion PR Free-For-Fall Spreecast Thursday

Break out the champers!  Join me for a conversation on Thursday, May 16 at 6pm PT. We’ll chat about the new site, the evolution of PR Couture and you can ask chance any questions you may have about fashion PR, the upcoming Fashion PR Confidential workshop, or your career path, or the industry at-large. One lucky PR Girl (or Guy) will win a free 30-minute consulting session (a $75 value), just for hanging out, and two people will receive digital downloads of the newly redesigned ebook Pitch Perfect: The PR Couture Guide Fashion Media Coverage.

Get Pitch Perfect for $9 This Week!

Special launch pricing: download Pitch Perfect: The PR Couture Guide to Fashion Media Coverage for $20 dollars off. Designed to help entry-level PR professionals and fashion designers increase press coverage, the ebook has a brand new cover and an interior layout design I am in love with – it’s like reading a magazine about getting into magazines! Download it to your iPad and devour it. So haute.

Dance Party!

I always love hearing what artists, authors and others listen to when they are launching a big project, so I put together a PR Couture Launch playlist on Spotify of a bunch of songs I’ve been listening to through creative development, copy-edits, and all the random bits and pieces that go into a site overhaul.

One Last Thing

And finally, I wanted to let you know that I’ve left my position as Creative Director at Red Door, where I worked for five years – first building and then managing the social media/content marketing department. It’s a big shift and I’m so excited to explore new projects and spend more time growing and tending to PR Couture. I’m especially interested in working with brands on their social storytelling, content marketing, blogger partnerships and of course, fun brand explorations with PR Couture and our community of passionate, social-savvy early-adopter fashion communicators and creatives. Please reach out if you think there might be a way to work together!

Ta-ta for now kittens. I’m off to enjoy my last day here in New Orleans with the Two Point Oh Plus crew!

With the ongoing debates about content marketing that’s preoccupying the marketing and tech communities, not to mention last week’s PR Couture interview with digital content/copy writer and web editor Hannah Rand, I’ve been thinking a lot about visual content.

Visual content is playing an increasingly important role in brand communication and it’s more important than ever to develop eye-catching images for use on everything from Tumblr to Pinterest. One of the ways that PR professionals can diversify their skill-set and quickly turn around content for the web is with graphic design basics and photo-editing. However, not every publicist can afford the high-price of much of the leading image-editing software, like Photoshop. And even if you are lucky to have the current Adobe Creative Suite, the desktop versions of these programs are on their way out and will now require a monthly fee (more on that in a bit). Much of the editing that publicist’s do on behalf of their clients is pretty basic stuff, however, so we put together a few Adobe alternatives.

GIMP

Seemingly the crowd pleaser of Photoshop alternatives within the creative world, GIMP (GNU Image Manipulation Program) offers a variety of tools at no cost. All of the tools you love about Photoshop: paint tools, color correction, cloning, digital retouching, and photo enhancement for FREE! GIMP also offers a great “fullscreen mode” that not only gives you a realistic preview of your creation, but also allows you to make edits at this expanded, zoomed-out view.

Why it might be right for you? The GIMP team of developers values compatibility; you’ll have no problems working between a variety of popular file formats, made even easier by GIMP’s built-in file manager that functions similarly to Adobe’s Bridge. With a large community of users and super helpful tutorials on the GIMP site, you’ll feel right at home in no time. Still unwilling to part with Photoshop? GIMP now offers a version of its services that mimics Adobe’s look and feel. Plus, did we mention that it’s FREE??!

Things to keep in mind: There’s no CMYK support in GIMP because it’s not intended for print use. What does that mean? CMYK color model (Cyan, Magenta, Yellow, and Black mode) is the standard for print items – postcards, table tents, etc. You can use RGB with most printers however, but just know you might have some issues with color matching. Critics of GIMP have mentioned that issues with color correction and calibration…We say give it a test; let us know how it goes!

Available for Mac, Windows, and Linux

Pixlr

The biggest benefit of Pixlr can be summed up on one word: accessibility. This great web-based app image editor is mobile-compatible and allows you to make anything from small changes on near-perfect graphics to extreme makeovers for those poorly lit event photos. As Tim Gunn would say, when it comes to creating impressive and visually appealing digital images for your brand, you can “make it work” from just about anywhere. All you need is your smartphone, cell service, and the Pixlr app.

Why it might be right for you? If you are looking for an easy-to-use, explanatory service with great image results, but are not interested in devoting a lot of time to learning a new tool, Pixlr’s clean and simple interface is the way to go. This app is the ultimate clean, mean, digital image-retouching machine: edit multiple images in full screen mode and use keyboard shortcuts similar to Photoshop’s for quick and easy changes. 100% free with no registration needed; simply download the app and get get it done.

Things to keep in mind: While Pixlr might have all the solutions to your editing needs, its weaker than its competition when it comes to import/export options. With limited upload capabilities, images have to be saved to a user’s hard drive before they can be uploaded, so you need to take a few extra steps before being able to share those images. 

Available for iOS or Android

FlauntR

It’s all in the name. FlauntR is a free online photo editing program that offers one of the more comprehensive lists of editing and styling tools, not to mention unique embellishments (most of which we recommend staying far away from!) and text options. Another big benefit is FlauntR’s social integration and  instant export to mobile. It’s also available as an application on Facebook! (can we “Facebook like” that?)

Why it might be right for you? What’s most unique about FlauntR is its online photo printing service. With one-step batch uploads, prints, posters, wall decals, greeting cards, etc. can be ordered directly from the program. Goodbye long lines at Kinko’s, hello flexibility and freedom with FlauntR.

Things to Consider: Some reviewers have had complaints with the FlauntR interface, but such specs often come down to personal preference. Finding what works for you and your brand is what’s most important.

Available for Mac and Windows

Cloud Nine with the New Adobe Cloud?

Just launched this month, meet Adobe’s newest contribution to the creative world: The Creative Cloud. This revamped version of its ever-popular Creative Suite means the end of desktop versions of CS. As you might imagine, people are freaking out.

Why it might be right for you?  If you’ve been following our posts, you should know by now that we are ALL about community engagement and relationship-building! The Creative Cloud, which will be powered by Behance, recently acquired by Adobe, functions as an online community or social network. Publish your artistry, and get feedback from your brand’s community or trusted experts within the industry.

Things to Keep in Mind: At $49.99 per month as part of an annual plan, it’s important to make sure that the cost is justified.

Available for Mac and Windows

Finally, if you are looking to improve your proficiency in Photoshop, Illustrator, or gain a better understanding of Typography, the PR Couture team are big fans of Nicole’s Classes.

About Christina

LA native Christina Goswiller traded palm trees for the Stanford tree, where she studied political science and graduated with honors in 2012. She is currently living in San Francisco, and aside from her love for fashion and technology, enjoys traveling, painting, blogging, and exploring the city. Connect with Christina at Christina[at]tribedynamics.com or the team@TribeDynamics.

For more information about how Tribe Dynamics can help PR professionals manage and monitor media outreach, visit this exclusive offer for PR Couture readers.

Photo Credit: Sanctuary photography

Favorite Fashion Videos