Account Executive

Website gnazzogroup Gnazzo Group

Gnazzo Group, formerly The Patton Group, is an integrated agency that concentrates on high-profile Public Relations, Marketing, Social Media and Event campaigns for luxury and lifestyle brands and companies across the spheres of art & culture, technology, hospitality, fashion, real estate, design, corporate & social responsibility and more.  We are seeking an experienced Public Relations Account Executive to join our team of Silent G’s who will oversee all public relations activities for the agency’s accounts in print, broadcast, online and other media on an international, national, regional and local level via traditional and non-traditional platforms. The model candidate will perform a wide range of duties, including but not limited to: execution and implementation of media strategy; assistance in development of client programs and media relations; serve as a media expert for Gnazzo Group.


Primary Responsibilities and Duties:

  • Work closely with internal and external teams to create and develop both brand and communication strategies, as well as standards and practices company-wide that meet the behavior, emotion and recognition objectives of the company
  • Work with clients to develop PR programs and collaborate effectively with both internal team and clients
  • Provide public relations and communications expertise to support all client programs and general awareness
  • Maintain updates for clients through weekly or monthly meetings, agendas, recaps, reports and/or calls
  • Write and distribute media pitches, news releases, press release and media kits
  • Work with top-tier media on a local and national scale, including proactive pitching and relationship management
  • Maintain strong relationships with regional media, as well as a working knowledge of the local media landscape and its ongoing changes
  • Act as primary contact to South Florida media
  • Develop compelling story angles and secure placements with key media to garner awareness of upcoming events, programs and general awareness
  • Create all written materials that clearly communicate client messaging and objectives
  • Meet internal and external deadlines, paying specific attention to media deadlines in both long-lead and fast-breaking news outlets
  • Stay abreast of trends, news cycles and South Florida arts & cultural landscape
  • Ensure all agency media and opportunity lists remain current
  • Implement PR tracking and metrics system to gather all media coverage (print, online, TV, Radio); ongoing analysis of results
  • Manage and maintain press clips and evaluation reports; Distribute press clippings to clients
  • Proofread and edit a variety of materials, including but not limited to strategic deliverables such as proposals, presentations, press materials, blog posts and creative briefs, as well as creative materials such as advertisements, brochures, website content, etc.
  • Utilize and ensure that proper spelling, grammar, and punctuation is used in all marketing content and communication while employing AP Style and/or Chicago Manual of Style guidelines
  • Develop growth plan for agency owned social media platforms

General Duties May Entail: 

  • Assist in Gnazzo Group’s agency development and growth
  • Responsible for assisting in executing a range of client events from large-scale productions to intimate events
  • Contribute to the planning, development and implementation of all client account strategies, marketing communications, and event activities
  • Assist with new business development and collateral by liaising with the President to manage all new business communications, proposals, respond to client RFPs and update library of client case studies
  • Implement blogger activation programs and social media campaigns that drive results
  • Oversee the social media team to ensure company platform’s audience growth, heightened brand awareness in the Miami market and mention key clients through visuals and links
  • Conceptualize local promotions and support materials consistent with brand strategy and equity guidelines
  • Generate additional office collateral as needed
    Ensure all projects are completed thoroughly and presented to the in a “client – ready” manner
  • Oversee and manage general administrative duties, or other means or methods as needed

Qualifications and Skills:

  • Bachelor’s degree, preferably in Public Relations, Communications, Journalism, or Marketing
  • Minimum of 3 – 6 years of relevant employment experience in a public relations setting
  • Ability to work independently and complete projects under minimal supervision
  • Highly organized and detail oriented
  • Extremely professional communication skills and demeanor
  • Skilled in print, digital, web, social media, storytelling, and brand-building with the ability to work on multiple projects simultaneously
  • Computer Proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook), Cision, Google Drive and relevant social media platforms
  • Currently resides in Miami, or surrounding vicinity


  • Bilingual a plus – Spanish preferred – but not required
  • Involvement and visibility in social/charitable activities within the community
  • Industry contacts with media, venues, production a plus
  • Knowledge of the South Florida area as well luxury brands across the world

Salary: Competitive

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