PR Couture: Fashion PR, Marketing + Social Media

Fashion 2.0 Awards: Yuli Ziv Explains Why Fashion Brands Should Have More Fun with Social Media

Find out which fashion designer's social media strategy Yuli loves and why, as well as her thoughts on the biggest trends between fashion bloggers, brands and digital strategy (hint: it's integrated).

IFB Founder Jennine Jacob on Brand/ Fashion Bloggers Relationships, Learning from PR (and how DO you pronounce Aliza Licht’s Last Name?)

he IFB lineup includes social media and PR maven Aliza Licht (DKNY PR GIRL), Glamour Magazine's Suze Schwartz, Fashionista.com's Executive Editor Leah Chernikoff, Refinery29's Connie Wang and fashion's favorite bloggers like BryanBoy, Wendy Nguyen from Wendy's Lookbook, Emily Schuman from Cupcakes & Cashmere, Andy Torres from Style Scrapbook, Erica Domesek from PS I Made This, Jenni Radosevich from I Spy DIY and more.

Getting IN: Fashion PR Internships with Prada & PR Consulting

Once I started interning in New York City, everything just clicked for me, and my amazing PR internship at Prada confirmed that fashion PR is what I wanted to do.

Fashion PR Jobs: Los Angeles Showroom Intern, Social Media Director

Desperately seeking your next fashion PR superstar? $25 per post gets you a targeted applicant pool and… Continue Reading »

Happy 5th Birthday PR Couture: Recap & 10 Favorite Guest Posts of 2011

This year I was struck by the great posts written by our regular contributors as well as guest writers. I'm so grateful to be able to share their insights and expertise, to learn from them and be inspired!

FAVORITES

Fashion 101: So, What Do Fashion Publicists Do?

This article was written by Brooke Moreland and originally appeared on The Gloss. View the original post. I am obsessed with Kell on Earth. This week marks the season finale of what I consider to be one of the best shows on Bravo, and I’m a little bummed. The draw I feel to the show is a

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Going Solo: A Guide to Working Freelance in Fashion PR

As a fashion PR professional, you typically have three options when it comes to working in the industry. You can work on multiple client accounts for a fashion PR agency (either your own or for someone else), in-house for a single brand, or work as a freelance fashion PR practitioner, also known as

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4 Steps to Better Fashion PR Storytelling

All PR practitioners work hard and can relate to those "top 10 ways you know you work in PR" jokes. We all have goals that focus on getting clients and brands recognized and establishing relationships with the media and client audiences. However, unless you work in fashion PR, most PR agencies won't

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15 Los Angeles Fashion, Entertainment and Luxury PR Agencies & Firms

Looking for fashion PR agencies in LA? There are hundreds of Los Angeles public relations firms, but here are 15 to get you started in your search! Eileen Koch & Company, Inc. Eileen Koch & Company, Inc. has been around for more than 20 years and has offices in Los Angeles and New York.

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