PRISM LIVE SUMMER 2018

Get Crystal Clear on Your PR career this summer

You need a little help breaking in and standing out so you can land an incredible job in PR.

PRISM is our signature process for aspiring PR professionals to help fill in the gaps and fast-track career success. After taking the course, hundreds have landed positions working with top agencies, brands and editorial, over and over again.

PRISM Live is Taught Just Once a Year

2018 Dates: June 11-August 13

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Over 10 weeks we'll refine your personal brand, upgrade your PR skills and master powerful career growth strategies. Weekly assignments and resources combined with access to experts and mentorship, plus lifetime access into our exclusive PRISM network will put you on the inside track.

I started interning at Harper’s Bazaar!
Nicole Biscardi

I’ve accepted a PR Coordinator position working with top fashion publications, bloggers, and stylists, representing brands like DKNY, Kate Spade and Proenza Schouler.
Lauren Long

Just weeks after completing PRISM, I was invited to join the #4 top PR firm worldwide.
Tanya Rivas

Quick Course Overview

  • Course Content: (3) Modules - personal branding, PR skills, career growth - for 10 weeks of lessons, workbooks, assignments, resources, and audio
  • Listen in: 10 hours of candid career conversations with PR pros from Style House, Beach House & KFD PR, just to name a few
  • Industry Experts: (3) Live Mentor Mastery Calls with hand-picked industry guests for expert insights and plenty of time for Q&A
  • Networking: Private Facebook group to connect with Crosby, get peer feedback on assignments and general shenanigans
  • Exclusive PR Girl Clubhouse: Invitation to join our PRISM Alumni Network for ongoing support, hard-to-find job opportunities and life-changing connections, plus ongoing access to all course materials
  • Just Because: $450+ worth of bonus goodies & module-specific playlists

Deadline Extended! Enrollment Closes in...

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Life after PRISM looks like:

  • You finally have a PR job that you love (and the paycheck to go with it). Frame it! No wait, cash it.
  • You’re working with your favorite brands and top PR agencies. You can’t believe this is your life now.
  • You’ve been picked to work the tents at Fashion Week. Hello seating charts, celebrity RSVPs, and backstage access.
  • You’re killing it at work with creative, out-of-the-box ideas your boss loves, thanks to collaborations and support from your exclusive PRISM Alumni Network.

New for 2018 - Join as a PRISM VIP $1,200+ of extras

  • Cover Letter & Resume Review: Get more interviews and offer letters with our edits and suggestions
  • One-on-one mentorship: Go further faster with a 30-minute Power Session to discuss your career goals/opportunities with Crosby
  • Boss in your back pocket: phone a friend style phone/text/email support with Crosby to be redeemed anytime in 2018
  • Industry Access: We'll take you straight to the top with a 15-minute one-on-one with a fashion/lifestyle PR agency owner, based on your unique interests
  • PR Girl Sticker Pack: Hilarious, adorable, and popped in the mail from us to you

After PRISM I took a job as the e-commerce assistant for a fashion and lifestyle brand. I’m not kidding when I say it’s a dream job – I still feel like, ‘I can’t believe this is my job’.
Morgan Brooke Hough

Thanks to my PRISM connections, I will be working NYFW this season!
Christin Pittman

I’m now working for a new digital women’s lifestyle magazine. PRISM was a huge stepping stone for me and has brought so many opportunities to light.
Stephanie Barcetti

Full Course Breakdown

PRISM is a digital course delivered to you through our private workspace, along with live video chats and opportunities to engage with experts and peers. Over 10 weeks, you’ll have plenty of time to refine your personal brand identity, upgrade your PR skills, and master powerful career growth strategies.

PRISM Live is taught just once a year

2018 Dates: June 11-August 13

Enrollment Deadline: June 6

Module 1: Personal Branding

Define Your Personal Matrix

You’ll learn:

  • Personal branding tactics to raise your profile more effectively and attract opportunities that are a fit for your personality and skills
  • What a career in public relations has to do with your larger purpose on this planet (and how this awareness can serve you for the rest of your life)

You’ll create:

  • A crystal clear rallying cry to guide your personal brand and decision-making (this is your WHY)
  • A personal brand identity that will make it easy to shine on-and-offline

Module 2: PR Skills

Upgrade Your PR Powers

You’ll learn:

  • What it takes to become an exceptional and in-demand publicist
  • PR campaign strategy + our signature pitch process for response-worthy communication

You’ll create:

  • Punchy key messages and positioning statements, plus a sparkling new personal bio
  • A cover letter for your dream job; a pitch for your favorite brand

Module 3: Career Growth

Carve Your Path to Success

You’ll learn:

  • How to cultivate personal power for confidence and clarity, even on difficult days
  • Easy ways to expand your network into radiant, real relationships committed to your success

You’ll create:

  • A personal power grid and nurture strategy: this is how top professionals nurture and nourish their networks
  • A personal action + accountability plan to reach your goals

PRISM is multi-faceted approach to total career domination

Choose your course option below

PRISM Standard 

The entire PRISM LIVE course Including:

  • Lifetime Access to 10-Week Digital Course + Expert Interviews + Playlists
  • Private Facebook Group for Networking & Weekly Discussion Prompts from Crosby
  • 3 Live Mentor Mastery Calls w/ Industry Experts
  • Certificate of Completion + Social Media Badge

($1500 value)

+ Welcome Bonuses
($450 value)

+ Lifetime Access into the PRISM Alumni Network
(Priceless)

Total Value: $1,975+

Plus a $5 fee per transaction

PRISM VIP 

10 Sold Out!

The entire PRISM standard course offerings:

  • Lifetime Access to 10-Week Digital Course + Expert Interviews + Playlists
  • Private Facebook Group for Networking & Weekly Discussion Prompts from Crosby
  • 3 Live Mentor Mastery Calls w/ Industry Experts
  • Certificate of Completion + Social Media Badge

($1500 value)

+ Welcome Bonuses
($450 value)

+ Lifetime Access to the PRISM Alumni Network
(Priceless)

+ VIP STATUS

Cover Letter + Resume Review
($550 Value)

A 30-min. Career Strategy Call with Crosby
($250 value)

“Boss in your back pocket” emergency call 
($250 value)

15-min. chat with a top PR agency owner, tailored to your career interests
($150 value)

Our brand new PR Girl sticker pack, delivered to you via snail mail
($10 value)

Total Value: $3,175+

Plus a $5 fee per transaction

PRISM Self-Study 

Your own course login + instant access to the entire PRISM course + Certificate of Completion 
($1000 value)

All bonus goodies
($350 value)

 

 

 

 

 

 

Total Value: $2,250+

You Pay: $197

what happens after you sign up

  • A confirmation email with login instructions for instant access into the course
  • A welcome message from Crosby + entry into our private Facebook group + course playlist for Module 1
  • Your bonus materials + first course lesson, "Finding Your Why," drops on June 11

Say yes to a summer spent refining your personal brand, upgrading your PR skills and mastering powerful career growth strategies alongside ambitious, talented go-getters just like you who just get it.

Enjoy the following Welcome Gifts immediately after signing up!

  • 90% off the "Develop your Brand as a Thought Leader using Social Media" course from Marque Media ($199.99 course value)
  • PR Girl Bundle featuring Pitch Perfect: The PR Couture Guide to Fashion Media Coverage, Getting IN career profiles and "Be Present" digital poster from PR Couture ($89 value)
  • Brag Book + Press Release Template from White Book Agency ($75 value)
  • Influencer Marketing Bundle from The Shelf ($49 value)
  • Holiday Gift Guide Pitching Timeline from Fifteen Media ($47 value)

Total value of your bonuses: $450+

PRISM is right for you if:

  • You’re a recent grad or in college, on the hunt for her dream job or internship in PR (or a related field like influencer marketing, content creation or social media)
  • You took a non-traditional educational or career path and are now trying to break into PR (or trying to figure out if PR is the right next step)
  • You know how to keep yourself accountable and are excited about connecting with and supporting other PR Girls (cooperation over competition is your mantra)

PRISM might not be the best fit if:

  • You’re a mid or senior-level publicist looking for in-depth strategic council
  • You’re looking for help launching a freelance PR business
  • You prefer in-person learning experiences

I have accepted a new position as a social media/PR manager at a women’s clothing store. It is my first step back into the fashion industry since I graduated college, and I could not be happier!
Lexi Compton

I recently started working for the menswear company, Trunk Club!
Kenzie Victoria

I officially made the move to LA about a month ago now, started a job that I absolutely love at a hospitality PR firm. Couldn’t have done it without Crosby and PRISM!
Caitlin Kruell

In this industry, it’s all about who you know. Luckily, now you know me!

Hi, my name is Crosby and I’m the founder of PR Couture. I know firsthand how challenging it can be to land a great first (or second!) job in PR. When I was first starting out, I had zero industry connections and only a vague idea of what PR was, exactly. 

I started PR Couture because I wanted to share what I was learning about fashion PR. And because frankly, I wasn’t getting that warm fuzzy feeling when I tried to connect with publicists for career insight or support.

Two years into my career, I had earned a Master’s Degree in Communication and was technically working in my dream field (connecting with fashion editors daily and a huge jewelry closet to play in), but I still had a ton of questions. Like, how do you build relationships with editors, deal with stressful, high-pressure work environments, and get clients (or your boss) to trust you enough to approve creative, impactful campaign ideas?

With PR Couture as a platform, I started interviewing and building relationships with people who answered my questions and offered me support; I worked in-house, freelance, and agency-side; I went from being an assistant account coordinator (one tiny step above an intern) to creating an award-winning social media department before making PR Couture and a small consulting practice my full-time, six-figure business. These days, I’m also a university lecturer, where I teach fashion public relations and personal branding.

 

I’ve been offered PR internships at Mercedes Benz Corporate and a hospitality firm that works with Kendra Scott. Now I have to choose! – Stephanie Maxon

I’m graduating with degrees in Business administration & strategic communication. I wouldn’t have found my passion for the industry without PRISM. – Christina von Claparède-Crola

I landed an internship with The Blogger Babes, a network for fashion and lifestyle bloggers. – Danielle Moore

I’m not a big fan of the “if you have to cry, go outside” mentality. In fact, I don’t want you to feel like crying at all. It’s become my mission to ensure that you never feel lost or without expert-level advice. That’s my commitment to you – now won’t you commit to your own hopes, dreams and gifts and join me for PRISM this summer? Let’s go!

I spent my entire day confirming guests for NYFW shows, securing press and organizing all the last minute details for client shows. It was amazing.
Briana Carr

I landed my first celebrity client!
Tamisha Monet

I was offered two internships (a boutique fashion PR firm and a beauty PR firm) and accepted them both!
Sara Abuharaz

Many thanks to our partners

BW_Logo_single-1
whitebook agency
mmedia-logo
Account Manager

Frequently Asked Questions

PRISM was developed for aspiring publicists who are interested in exploring a PR career in industries like fashion, lifestyle, consumer, hospitality and entertainment. Over 10-weeks on our secure course platform, you’ll read lessons, complete a variety of exercises using course workbooks and listen to invaluable conversations between PR professionals to better understand the industry, it’s challenges and opportunities.

You can expect to: 

  • Gain confidence and clarity around PR as a career
  • Learn how to play to your strengths and secure an amazing PR job or internship
  • Understand brand positioning and pitching to help you to deliver exceptional work

Another incredible benefit of the course is our Alumni Network. Currently there are more than 120 talented course grads just waiting to connect with you! 

It’s for ALL PR girls – Fashion, Lifestyle, Hospitality, Entertainment, Travel and general Consumer PR enthusiasts will benefit from the course’s focus on branding, positioning and pitching. Fair warning, if you’re hoping to go into tech, healthcare, sports, automotive or financial PR – this might not be the best fit.

We offer a buy 2 get 1 free discount off the PRISM Standard course fee. For more information please email hello@prcouture.com

Group discounts are ineligible for payment plans.

Just like in PR – there are no guarantees. However, course graduates are now working at top agencies, brands and magazines. Many say the course was more valuable than 4-years of college, but like anything, you get what you put into it.

To take full advantage of the PRISM experience, join as a VIP for an additional $1,200 of value for only an additional $300.

PRISM helps you to clarify your personal brand, strengths and positioning, which are all important parts of branding yourself as a freelance publicist. PRISM will also provide you with templates and examples of the types of things you’ll be creating for clients (pitches, bios, etc) and give you a strategy to build your network. However, PRISM does not focus on building a profitable PR business, ideal client development or small business promotion/fundamentals.

Absolutely not. The course was designed for those just getting started in the real world of PR, which is most often college seniors and recent graduates. However, if you’re looking for career guidance and support, and the course sounds like a fun and worthwhile pursuit – we are happy to welcome in Prismadonnas of all ages.

Yes! The pace of the course was designed to allow for summer school, part or full-time working gals, as well as vacation days (it IS summer after all!). Plus, the course materials are yours to keep no matter what – so you an always jump back into a module if it comes at a busy time!

Absolutely! We’ve had people from Australia, India, England and France take the course and love it!

More Questions? email hello@prcouture.com