PRISM Self-Study 17/18- PR Skill Upgrades and Career Strategy

Get Crystal Clear on Your PR career with PRISM.

You need a little help breaking in and standing out so you can land an incredible job in PR.

(Been there. Can totally help you do that).


PRISM, a self-study (DIY) online program that combines personal branding secrets, PR skill upgrades and career planning with mentorship and lifetime access to an incredible PR Girl Network.

I’ve accepted a PR Coordinator position working with top fashion publications, bloggers, and stylists, representing brands like DKNY, Kate Spade and Proenza Schouler.
Lauren Long

I started interning at Harper’s Bazaar!
Nicole Biscardi

Just weeks after completing PRISM, I was invited to join the #4 top PR firm worldwide.
Tanya Rivas

Life after PRISM looks like:

  • You finally have a PR job that you love (and the paycheck to go with it). Frame it! No wait, cash it.
  • You’re working with your favorite brands and top PR agencies. You can’t believe this is your life now.
  • You’ve been picked to work the tents at Fashion Week. Hello seating charts, celebrity RSVPs, and backstage access.
  • You’re killing it at work with creative, out-of-the-box ideas your boss loves, thanks to collaborations and support from your exclusive PRISM Alumni Network.

After PRISM I took a job as the e-commerce assistant for a fashion and lifestyle brand. I’m not kidding when I say it’s a dream job – I still feel like, ‘I can’t believe this is my job’.
Morgan Brooke Hough

Thanks to my PRISM connections, I will be working NYFW this season!
Christin Pittman

I’m now working for a new digital women’s lifestyle magazine. PRISM was a huge stepping stone for me and has brought so many opportunities to light.
Stephanie Barcetti

The PRISM Self-Study Course includes:

  • 3 modules filled with with lessons, assignments, resources, and audio materials
  • 6 bonus audio interviews with experts (270+ minutes of podcast-style wisdom)
  • A certificate of completion + indtructions on how to add the course to your resume
  • Lifetime access into our Alumni Network for ongoing support, hard-to-find job opportunities and life-changing connections
  • $650+ worth of bonus materials

The PRISM Online Course

PRISM is a digital course delivered to you through our private workspace. With the self-study option you choose when and how to engage with the materials. Expect to lock down your personal brand identity, enhance your PR skills, and develop your signature career plan.

Course Curriculum Overview

Module 1:

Define Your Personal Matrix

You’ll learn:

  • Personal branding tactics to raise your profile more effectively and attract opportunities that are a fit for your personality and skills
  • What a career in public relations has to do with your larger purpose on this planet (and how this awareness can serve you for the rest of your life)

You’ll create:

  • A crystal clear rallying cry to guide your personal brand and decision-making
  • A personal brand prism to help you communicate your brilliance into the world

Module 2:

Upgrade Your PR Powers

You’ll learn:

  • What it takes to become an exceptional and in-demand publicist
  • A signature pitch process for response-worthy communication

You’ll create:

  • Powerful key messages and positioning statements
  • A cover letter for your dream job; a pitch for your favorite brand

Module 3:

Carve Your Path to Success

You’ll learn:

  • How to cultivate your center of power for confidence and clarity, even on difficult days
  • Easy ways to nurture and expand your network into a radiant powerhouse that always has your back

You’ll create:

  • A personal power grid for professional networking
  • An action plan to reach your goals

PRISM Self study is right for you if:

  • You’re currently in college or a recent grad looking for her dream job in PR (or trying to figure out if PR is the right career to begin with!)
  • You took a non-traditional educational or career path and are now trying to break into PR
  • You're self-motivated and capable of taking the course without outside accountabilit

PRISM self-study might not be the best fit if:

  • You’re a mid or senior-level publicist looking for in-depth strategic council
  • You’re looking for help launching a freelance PR business
  • You are looking for an in-person experience or one-on-one support

PRISM is a multi-faceted approach to total career domination!

Enrollment Deadline: November 30

Your PRISM Self Study Sign-up Includes:

The entire PRISM course

(approximately 3-months worth of materials)

($500 value)

Exclusive course bonuses including:

6 bonus PR expert interviews  ($675)

The option to take the PRISM LIVE course in Summer, 2018 for a fraction of the cost ($200+ value)

$100 off an upcoming live Fashion PR Confidential Workshop ($100)

Our Getting IN career profiles e-book ($15)

A $10 coupon to use in the PR Couture Shop ($10)

($900 value)

Certificate of Completion + Lifetime access to the PRISM Alumni Network

Total Value: $2,300+

You Pay: $197

Say yes to three-months of personal branding secrets, PR skill upgrades and career planning alongside ambitious, talented young professionals just like you!

Enjoy these bonuses that accompany the course!

  • 6 bonus PR expert interviews  ($675)
  • The option to take the PRISM LIVE course in Summer, 2018 for a fraction of the cost ($200+ value)
  • $100 off an upcoming Fashion PR Confidential Workshop ($100)
  • Our Getting IN career profiles e-book ($15)
  • A $10 coupon to use in the PR Couture Shop ($10)

Total value of your bonuses: $900

I have accepted a new position as a social media/PR manager at a women’s clothing store. It is my first step back into the fashion industry since I graduated college, and I could not be happier!
Lexi Compton

I recently started working for the menswear company, Trunk Club!
Kenzie Victoria

I officially made the move to LA about a month ago now, started a job that I absolutely love at a hospitality PR firm. Couldn’t have done it without Crosby and PRISM!
Caitlin Kruell

In this industry, it’s all about who you know. Luckily, you know me!

Hi, my name is Crosby and I’m the founder of PR Couture. Getting a great job in public relations isn’t easy. When I was first starting my career, I had zero industry connections and only a vague idea of what PR was, exactly. 

I started PR Couture because I wanted to share what I was learning about fashion PR. And because frankly, I wasn’t getting that warm fuzzy feeling when I tried to connect with publicists for career insight or support.

Two years into my career, I had earned a Master’s Degree in Communication and was technically working in my dream field (connecting with fashion editors daily and a huge jewelry closet to play in), but I still had a ton of questions. Like, how do you build relationships with editors, deal with stressful, high-pressure work environments, and get clients (or your boss) to trust you enough to approve creative, impactful campaign ideas?

With PR Couture as a platform, I started interviewing and building relationships with people who answered my questions and offered me support; I worked in-house, freelance, and agency-side; I went from being an assistant account coordinator (one tiny step above an intern) to creating an award-winning social media department before making PR Couture and a small consulting practice my full-time, six-figure business.

I’ve been offered PR internships at Mercedes Benz Corporate and a hospitality firm that works with Kendra Scott. Now I have to choose! – Stephanie Maxon

I’m graduating with degrees in Business administration & strategic communication. I wouldn’t have found my passion for the industry without PRISM. – Christina von Claparède-Crola

I landed an internship with The Blogger Babes, a network for fashion and lifestyle bloggers. – Danielle Moore

I’m not a big fan of the “if you have to cry, go outside” mentality. In fact, I don’t want you to feel like crying at all. It’s become my mission to ensure that all my Prismadonnas never feel lost or without expert-level advice.

I spent my entire day confirming guests for NYFW shows, securing press and organizing all the last minute details for client shows. It was amazing.
Briana Carr

I landed my first celebrity client!
Tamisha Monet

I was offered two internships (a boutique fashion PR firm and a beauty PR firm) and accepted them both!
Sara Abuharaz

Say yes to 3-months of personal branding insights, PR skill upgrades and career planning.

Frequently Asked Questions

PRISM was developed for aspiring publicists who are interested in exploring a PR career in industries like fashion, lifestyle, consumer, hospitality and entertainment. In each module, you’ll complete a variety of exercises that will help you to:

  • Gain confidence and clarity around PR as a career
  • Learn how to play to your strengths and secure an amazing PR job or internship
  • Understand brand positioning and pitching to help you to deliver exceptional work

Another incredible benefit of the course is our Alumni Network. Currently there are more than 200 talented Prismadonnas just waiting to connect with you! 

We started teaching PRISM as a 6-week course, and most recently offered it live over 3-months. We recommend at least 2 weeks per module, but you might find a module a month to be a good pace.

It’s for ALL PR girls – Fashion, Lifestyle, Hospitality, Entertainment, Travel and general Consumer PR enthusiasts will benefit from the course’s focus on branding, positioning and pitching. Fair warning, if you’re hoping to go into tech, healthcare, sports, automotive or financial PR – this might not be the best fit.

Just like in PR – there are no guarantees. However, former Prismadonnas are now working at top agencies, brands and magazines. Many say the course was more valuable than 4-years of college!

PRISM helps you to clarify your personal brand, strengths and positioning, which are all important parts of branding yourself as a freelance publicist. PRISM will also provide you with templates and examples of the types of things you’ll be creating for clients (pitches, bios, etc) and give you a strategy to build your network. However, PRISM does not focus on building a profitable PR business, ideal client development or small business promotion/fundamentals.

Absolutely not. The course was designed for those just getting started in the real world of PR, which is most often college seniors and recent graduates. However, if you’re looking for career guidance and support, and the course sounds like a fun and worthwhile pursuit – we are happy to welcome in Prismadonnas of all ages.

More Questions? email