You need a little help breaking in and standing out so you can land an amazing job PR job.

Prism Gem


PRISM, a 6-week do-it-yourself (DIY) online program that combines personal branding insights, PR skill upgrades and career strategy with lifetime access to an incredible PR Girl Network.

testimonialI’ve accepted a PR Coordinator position working with top fashion publications, bloggers, and stylists, representing brands like DKNY, Kate Spade and Proenza Schouler.
Lauren Long
testimonialI started interning at Harper’s Bazaar!
Nicole Biscardi
testimonialJust weeks after completing PRISM, I was invited to join the #4 top PR firm worldwide.
Tanya Rivas
Prism Gem

Life after PRISM looks like:

  • You finally have a PR job that you love (and the paycheck to go with it). Frame it! No wait, cash it.
  • You’re working with your favorite brands and top PR agencies. You can’t believe this is your life now.
  • You’ve been picked to work the tents at Fashion Week. Hello seating charts, celebrity RSVPs, and backstage access.
  • You’re killing it at work with creative, out-of-the-box ideas your boss loves, thanks to collaborations and support from your exclusive PRISM Alumni Network.
testimonialAfter PRISM I took a job as the e-commerce assistant for a fashion and lifestyle brand. I’m not kidding when I say it’s a dream job – I still feel like, ‘I can’t believe this is my job’.
Morgan Brooke Hough
testimonialThanks to my PRISM connections, I will be working NYFW this season!
Christin Pittman
testimonialI’m now working for a new digital women’s lifestyle magazine. PRISM was a huge stepping stone for me.
Stephanie Barcetti

When you sign up for PRISM, you’ll receive:

  • 14 lessons and assignments, delivered to your inbox over 6 weeks
  • 9 downloadable kits, featuring fill-in worksheets and forms
  • 2 guided listening audios
  • 3 expert audio interviews with 4 successful PR professionals
  • $449 worth of bonus goodies
  • A certificate of completion
  • Entry into the PRISM Alumni Network
Prism Gem

PRISM Week-by-Week

PRISM is a digital course delivered via email over six weeks. You’ll explore 3 major themes to help lock down your personal brand identity, enhance your PR skills, and develop a career and networking strategy to take you to the next level.

Weeks 1 & 2:

Define Your Personal Matrix

You’ll learn:

  • Personal branding tactics to raise your profile more effectively and attract opportunities that are a fit for your personality and skills
  • What a career in public relations has to do with your larger purpose on this planet (and how this awareness can serve you for the rest of your life)

You’ll create:

  • A crystal clear rallying cry to guide your personal brand and decision-making
  • A personal brand prism to help you communicate your brilliance into the world
Weeks 3 & 4:

Upgrade Your PR Powers

You’ll learn:

  • What it takes to become an exceptional and in-demand publicist
  • A signature pitch process for response-worthy communication

You’ll create:

  • Powerful key messages and positioning statements
  • A cover letter for your dream job; a pitch for your favorite brand
Weeks 5 & 6:

Carve your Path to Success

You’ll learn:

  • How to cultivate your center of power for confidence and clarity, even on difficult days
  • Easy ways to nurture and expand your network into a radiant powerhouse that always has your back

You’ll create:

  • A personal power grid for professional networking
  • An action plan to reach your goals

PRISM is right for you if:

  • You’re currently in college, majoring in PR or a related field, or a recent college graduate looking for her dream job in PR
  • You took a non-traditional educational or career path and are now trying to break into PR
  • You’re looking for something you can complete at your own pace

PRISM might not be the best fit if:

  • You’re a mid-or senior-level publicist looking for in-depth strategic council
  • You’re looking for help launching a freelance PR business
  • You work best with an instructor, accountability and a group setting

Prism Gem

PRISM is a multi-faceted approach to launching your dream career.

The PRISM DIY Course includes:
(Complete at your own pace)
  • PRISM lessons and workbooks delivered to your inbox
    ($197 value)
  • 3 in-depth interviews with PR experts
    ($299 value)
  • All bonus goodies
    ($449 value)
  • Certificate of course completion and lifetime access to the PRISM Alumni Network

Total Value: $945

You Pay: $197

Let’s do this!

Prism Gem

Say yes to 6-weeks of personal branding insights, PR skill upgrades and career strategy.

PRISM - Workbooks

Your PRISM DIY Course comes with the following bonuses:

  • 3 additional PR expert interviews from the 2015 PRISM Course ($299)
  • A coupon to save $100 on an upcoming Fashion PR Confidential workshop ($100)
  • The Professional Goods – our popular workbook with 5 job/cover letter templates ($25)
  • Getting IN – an inspiring collection of PR career success stories ($15)
  • A $10 coupon to use in the PR Couture Shop ($10)

Total value of your bonuses: $449

I want to become a Prismadonna!

testimonialI have accepted a new position as a social media/PR manager at a women’s clothing store. It is my first step back into the fashion industry since I graduated college, and I could not be happier!
Lexi Compton
testimonialI recently started working for the menswear company, Trunk Club!
Kenzie Victoria
testimonialI officially made the move to LA about a month ago now, started a job that I absolutely love at a hospitality PR firm. Couldn’t have done it without Crosby and PRISM!
Caitlin Kruell

In this industry, it’s all about who you know. Luckily, you know me!

Hi, my name is Crosby and I’m the founder of PR Couture. Getting a great job in public relations isn’t easy. When I was first starting my career, I had zero industry connections and only a vague idea that I wanted to work in fashion.

Crosby Noricks

I started PR Couture because I wanted to share what I was learning about fashion PR. And because frankly, I wasn’t getting that warm fuzzy feeling when I tried to connect with publicists for career insight or support.

Two years into my career, I had earned a Master’s Degree in Communication and was technically working in my dream field (connecting with fashion editors daily and a huge jewelry closet to play in), but I still had a ton of questions. Like, how do you build relationships with editors, deal with stressful, high-pressure work environments, and get clients (or your boss) to trust you enough to approve creative, impactful campaign ideas?

With PR Couture as a platform, I started interviewing and building relationships with people who answered my questions and offered me support; I worked in-house, freelance, and agency-side; I went from being an assistant account coordinator (one tiny step above an intern) to creating an award-winning social media department before making PR Couture and a small consulting practice my full-time, six-figure business.

I’m not a big fan of the “if you have to cry, go outside” mentality. In fact, I don’t want you to feel like crying at all. It’s become my mission to ensure that all my Prismadonnas never feel lost or without expert advice.

testimonialI spent my entire day confirming guests for NYFW shows, securing press and organizing all the last minute details for client shows. It was amazing.
Briana Carr
testimonialI landed my first celebrity client!
Tamisha Monet
testimonialI was offered two internships (a boutique fashion PR firm and a beauty PR firm) and accepted them both!
Sara Abuharaz

Prism Gem

PRISM is a multi-faceted approach to launching your dream career.

The PRISM DIY Course includes:
(Complete at your own pace)
  • PRISM lessons and workbooks delivered to your inbox
    ($197 value)
  • 3 interviews with PR experts
    ($299 value)
  • All bonus goodies
    ($449 value)
  • Certificate of course completion and lifetime access to the PRISM Alumni Network

Total Value: $945

You Pay: $197

Yes Please!

Frequently Asked Questions

Tell me more about PRISM

PRISM was developed for aspiring publicists who are interested in exploring a PR career in industries like fashion, lifestyle, consumer, hospitality and entertainment. Over six weeks, you’ll complete a variety of exercises that will help you to:

  • Gain confidence and clarity around PR as a career
  • Learn how to play to your strengths and secure an amazing PR job or internship
  • Understand brand positioning and pitching to help you to deliver exceptional results

Plus, connect with more than 75 fellow PR Girls who are currnently working at top agencies, brands and magazines through in our exclusive PRISM Alumni Network.

Is PRISM just for fashion PR girls?

It’s for ALL PR girls! Though Fashion, Lifestyle, Hospitality, Entertainment, Travel and general Consumer PR enthusiasts will benefit most from the course’s focus on branding, positioning and pitching. Fair warning, if you’re hoping to go into tech, healthcare, sports, automotive or financial PR – this might not be the best fit.

Will PRISM teach me how to be a freelance publicist?

PRISM helps you to clarify your personal brand, strengths, and positioning, which are all important parts of branding yourself as a freelance publicist. PRISM will also provide you with templates and examples of the types of things you’ll be creating for clients (pitches, bios, etc) and give you a strategy to build your network. However, PRISM does not focus on building a profitable PR business, ideal client development or small business promotion/fundamentals.

Is there an age requirement to take PRISM?

Absolutely not. The course was designed for those just getting started in the real world of PR, which is most often college seniors and recent graduates. However, if you’re looking for career guidance and support, and the course sounds like a fun and worthwhile pursuit – we are happy to welcome in Prismadonnas of all ages.

Is the course open to men?

Men are welcome to sign up for the DIY Course and stay connected to me through email or contact me for additional coaching options, but the Alumni Network is ladies only for now.

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