Ready to Launch: The PR Couture Guide to Breaking into Fashion PR
Ready to Launch is an information-dense, fun-to-read adventure through the fast-paced, ever-evolving world of public relations in the fashion industry. Written particularly for those just getting started (public relations undergraduates, entry-level practitioners), Ready to Launch is the only career guide tailored specifically for aspiring fashion PR professionals.
A definite must-read for anyone considering a career in fashion PR, marketing or a related field, the book charts the course from education to internships and interviews, touching on personal branding, reputation management and setting a long-term career vision for ongoing success.
The updated, 2nd edition of Ready to Launch was released in March 2013 and is currently available on Amazon.
Pitch Perfect: The PR Couture Guide to Fashion Media Coverage
Organized into 10 actionable steps, Pitch Perfect is filled with the expert, down-to-earth advice you’ve come to expect from PR Couture, this 56-page PDF has everything you need to start seeing results from pitching fashion media.
Includes nine of the most popular expert articles from PR Couture revamped and refreshed and seven “How to Pitch” Interviews with fashion media & bloggers including the fashion editor of People StyleWatch and a freelance writer for Vogue.
Available as an instant PDF download for $25
$5 from each purchase will be donated to Write Girl.
Fashion Media & Blogger Contacts
Spend less time figuring out who to contact and more time getting results.
The first step to landing the powerful, gorgeous, jump up and down media coverage that will positively impact your bottom line is knowing who to contact. For less than $1 a contact with our mega Fashion Media bundle, you get instant access to fashion editors and bloggers who are ready and waiting to write about your product, build awareness for your brand and drive sales.
The Fashion Media Bundle includes more than 300 fashion editors, accessories editors and fashion/style bloggers and is available for instant download for $297.
PS: Pitch Perfect comes FREE with of our Fashion Media Contact Bundle.
Pitch Templates: The Professional Goods Package
Tired of sending out emails and coming back to an empty inbox? Use these five handy email templates to craft clever concise and reply-worthy communication to get the internship, job, endorsement or mentorship you're so ready for.
Available as an instant PDF download for $12
$2 from each purchase will be donated to Write Girl.
Fashion PR Graduate Thesis
In 2006, Crosby published the first academic study into the world of fashion public relations. Highlights from this work were presented at the 2009 Popular Culture Association Conference in New Orleans in April, 2009."From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry,” is a 106 page PDF download and is available for purchase or inter-library loan.
Available for instant download, $19
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