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Fashion Designers and Brands Resources

Ready to Get the Brand Buzz, Publicity and Customer Loyalty Your Company Deserves?

Our Mantra? DIY. Until You Don’t Want To. Or, until the demand (yours or your customers') requires a team to support your communication goals, press coverage and brand expansion. The right agency partner, in-house publicist or digital marketing team is essential to growing and evolving your company, but it helps to understand the basics. Plus, no one can tell your brand story quite like you can.

Welcome to PR Couture. Your Fashion PR Partner.

From fashion PR basics to industry news, our content will help you to understand and navigate the current media landscape, improve your chances of getting press coverage, and give you the essential tools to grow a passionate community of customers and brand ambassadors.

Vet PR agency partners from our Find an Agency directory, post a job on our Fashion PR Job Board, download fashion media contact lists and add us to your media list for company news and partnerships.

Required Reading

10 Things to Get Done Before Hiring a Fashion PR Agency

How to Work with a Fashion PR Agency on a Limited Budget

How to Make Your Fashion PR Agency Fall in Love with You

How to Create Brand Content that Works

How to Pitch TV Shows for Product Placement

Fashion Blogger Partnerships and Sample Pitch

Develop an Editorial Calendar for Pitching Media

How to Give a Great Media Interview

10 Holiday Gift Guide Pitch Tips

Suggested Reading

Extra Credit

  • Book an affordable coaching session with Crosby for help with fashion PR planning, social media strategy or digital web presence audit of your website and social channels. Or, email for more information about short and long-term freelance and project availability.
  • We’ve heard one too many fashion PR agency horror stories. We're currently beta-testing an Agency Matchmaking service. Contact us for more details.

Feel like being featured?

Who doesn't love a bit of the spotlight? We’d love to share your story on PR Couture as part of our Brand Q&A series. Contact Crosby[at]PRCouture.com for details.

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.