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Fashion Designer and Brand PR Toolkit

Ready to Get the Brand Buzz, Publicity and Customer Loyalty Your Company Deserves?

Our Mantra? DIY. Until You Don’t Want To. Or, until the demand (yours or your customers') requires a team to support your communication goals, press coverage and brand expansion. The right agency partner, in-house publicist or digital marketing team is essential to growing and evolving your company, but it helps to understand the basics. Plus, no one can tell your brand story quite like you can.

Welcome to PR Couture. Your Fashion PR Partner.

From fashion PR basics to industry news, our content will help you to understand and navigate the current media landscape, improve your chances of getting press coverage, and give you the essential tools to grow a passionate community of customers and brand ambassadors.

To help you find exactly what you're looking for, we've put together this mini-guide to some of the most useful content we have to offer. For more, check out our Favorite Things page for additional recommendations.

1. Get on the list

First up, sign up for The PR Couture Weekly. Delivered to your inbox every Friday, the Weekly will keep you up to date on everything published each week, as well as special offers and promotions just for insiders.

2. Required Reading

Okay, nothing is really required of course, but here are 6 articles we think are worth a look.

2. Extra Credit

Ready to go a bit deeper? Great!

  • HIRE: Vet PR agency partners from our Find an Agency directory or post a job on our Fashion PR Job Board

  • DIY: Start building relationships with top fashion editors and bloggers by knowing who to pitch and how.  Our fashion media contact lists, buyer list and How to Pitch ebooks will set you up for PR success;

  • ASK: Get expert guidance! Sign up for a burning question and send over a short paragraph with your question, and get a short paragraph in response, within 48 hours!

  • EXPAND: Book a Brand Elixir with Crosby for help defining and communicating your brand story to editors, bloggers, partners and of course, customers.

Feel like a feature?

If you're a brand with an interesting PR or marketing strategy, we'd love to introduce you to our readers as part of our Brand Q&A series. Submit your information to be considered!

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at