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Student & Entry Level Fashion PR Toolkit

Looking for the Inside Scoop on what you need to launch your career in fashion PR? Ta-da!

Fashion PR is a dynamic, evolving, creative profession with tons of potential for growth. You know this! However, breaking in requires tenacity, impeccable communication skills, and a bit of help to land on the inside track.

Welcome to PR Couture. Your Fashion PR Virtual Mentor.

We're here to be your one-stop destination to learn everything you need to know to start an incredible career in fashion PR. In fact, we wrote the book on it. Visit PR Couture for new job and internship posts, industry tips, tools and strategy, as well as inspiring interviews with successful fashion PR and marketing professionals.

With nearly ten years of content, there's a lot here! So we've hand-picked those items we think are most deserving of your attention, right now as you're starting out! For more, check out our Favorite Things page for additional recommendations.

1. Get on the list

First up, sign up for The PR Couture Weekly. Delivered to your inbox every Friday, the Weekly will keep you up to date on everything published each week, as well as special offers and promotions just for insiders.

2. Required Reading

Okay, nothing is really required of course, but here are 7 articles we think are worth a look.

Extra Credit

If you're interested in going a bit further than simply reading a few articles, might we suggest:

  • PRISM: Our virtual course is a multi-faceted approach to career planning, PR skills and community. Join the waiting list

  • ASK: Get expert guidance! Sign up for a burning question and send over a short paragraph with your question, and get a short paragraph in response, within 48 hours!

  • SHOP: Check out the PR Couture shop, filled with essential goodies for any fashion publicist, like our best-selling PR Girl Tee and greeting cards, as well as Getting IN, a fun ebook filled with career path Q&As with successful publicists.

3. Are you a current fashion PR intern or in your first entry-level position?

We’d love to share your story on PR Couture as part of our Getting IN series. Get approval from your hiring manager and then fill out our form to apply to be featured!

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at