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Tag Archives: Celebrity PR

How to do Award Show Fashion PR

3 Ways Brands Can Make the Most of Celebrity Style During Award Show Season

Any recent Hollywood event can be the catalyst for a PR frenzy– if a celebrity is wearing it, rest assured that anything framed as similar has clear pitch potential, and, if positioned correctly, will sell remarkably well. Now that award season is upon us, take heed of the following tips to be sure you are pitching appropriately. Don’t waste an… More

An expert shares the secrets to celebrity product placement A PR Couture Guest Article by Susan J. Ashbrook

4 Easy Steps to Red Hot, Red Carpet Celebrity Product Placement

Justin Bieber, Kim Kardashian and Jennifer Lopez are just a few examples of celebrities with tremendous sway over trends in the market, as well as, influence over consumer dollars. Just one twirl on the red carpet can take merchandise from the unknown to a big retail business. Celebrities have become an advertising vehicle—and sometimes at no cost. A hot celebrity… More


Eva Longoria Editorial Leads Haute Living's Rebrand with Digital Storytelling

“Publishers are becoming curators of content rather than simply creators. As a result, digital content assets are becoming tools of immeasurable worth – both for the PR pros seeking brand control as well as supplemental content for publications.” – Gerard Bush, Creative Director of The brpr Group for Haute Living The July issue of Haute Living magazine, out today, stars… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at