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Tag Archives: Desk Sides

Editor Desk Sides Meetings The Desk Side Series

5 Tips for a Great Desk Side Meeting with Media (and What to do Next)

If you’ve been following along these last few weeks you know all about setting up editor meetings, called desk-sides.¬†We’ve covered why these in-person meetings are such an important of public relations, and how to go about scheduling a desk-side. The last piece of the puzzle is what to expect during the meeting, and what to do next. As discussed, the… More

How to set up appointments to meet with fashion editors The Desk Side Series

How to Set up Desk Side Meetings with Press in 5 Easy Steps

As I mentioned last week, setting up desk side meetings with your media contacts should be part of your regular routine as a publicist. Face-to-face interaction is extremely important to building long lasting relationships, which will result in more media placements for your clients. So now that we know why desk sides are necessary, we will talk about how to… More

Why you should be setting up desk sides with fashion editors The Desk Side Series

4 Reasons to Book Desk Side Meetings with Editors

There really is one thing that separates a decent publicist from a rock star publicist: the ability to build real, offline relationship with clients and press contacts. Being able to make authentic connections will set you apart from your peers and setting up desk side meetings with your media contacts is a great way to do that. A desk side,… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.