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Tag Archives: Ethical Fashion


Campaigns We love: Sseko Designs’ #30Ways30Days Campaign

While everyone knows about Tom’s, there’s another footwear company committed to social good to take note of: Sseko Designs. This innovative young company was just named one of “America’s Top Five Most Promising Social Entrepreneurs” by BusinessWeek for its work employing women in Uganda to make sandals and handbags. A simple leather sandal is the company’s primary product, with the… More


[Infographic] How Sustainable/Eco Fashion Brand Raven & Lily Works

Infographics are everywhere! While we are reaching the saturation point, there is still a great amount of value (SEO, brand awareness, WOM, social share) from doing them. The trick is to understand the mechanics of displaying data in a creative way, and of choosing a topic that hasn’t been done to death. For brands specifically, the right infographic can be… More


Canada's Next Top Eco Fashion Designer Could be From the US

Last year, Canadian non-profit Fashion Takes Action’s Design Forward award went to Nicole Bridger, and included a trip to NYFW and assorted other prizes valued at over $50,000. According to TreeHugger, in 2011 applications will be accepted from designers in the US as well, but the entire program depends on being able to raise enough funds to cover the PR,… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at