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Tag Archives: Ethical Fashion

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Fashion PR: Brand-Building with Sseko Designs #30Ways30Days Campaign

While everyone knows about Tom’s, there’s another footwear company committed to social good to take note of: Sseko Designs. This innovative young company was just named one of “America’s Top Five Most Promising Social Entrepreneurs” by BusinessWeek for its work employing women in Uganda to make sandals and handbags. A simple leather sandal is the company’s primary product, with the… More

two-faced-tie-30301

Fashion PR: Brand-Building with Sseko Designs #30Ways30Days Campaign

While everyone knows about Tom’s, there’s another footwear company committed to social good to take note of: Sseko Designs. This innovative young company was just named one of “America’s Top Five Most Promising Social Entrepreneurs” by BusinessWeek for its work employing women in Uganda to make sandals and handbags. A simple leather sandal is the company’s primary product, with the… More

category-jewelry

[Infographic] How Sustainable/Eco Fashion Brand Raven & Lily Works

Infographics are everywhere! While we are reaching the saturation point, there is still a great amount of value (SEO, brand awareness, WOM, social share) from doing them. The trick is to understand the mechanics of displaying data in a creative way, and of choosing a topic that hasn’t been done to death. For brands specifically, the right infographic can be… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.