Jennine Jacob, Coveted Media

IFB Founder Jennine Jacob on Brand/Fashion Bloggers Relationships, Learning from PR (and how DO you pronounce Aliza Licht’s Last Name?)

This morning I had the unusual pleasure of sitting down across coasts, coffee in hand, to check in with Jennine Jacob, aka The Coveted, aka founder of Independent Fashion Bloggers (IFB) aka the beauty and the brains behind the most impactful community ever created to support, advise and nurture fashion bloggers who are serious about blogging for business.

On February 8, IFB will host the second of their bi-annual fashion blogger conference during fashion week. The conference lineup includes social media and PR maven Aliza Licht (DKNY PR GIRL), Glamour Magazine’s Suze Schwartz, Fashionista.com’s Executive Editor Leah Chernikoff, Refinery29′s Connie Wang and fashion’s favorite bloggers like BryanBoy, Wendy Nguyen from Wendy’s Lookbook, Emily Schuman from Cupcakes & Cashmere, Andy Torres from Style Scrapbook, Erica Domesek from PS I Made This, Jenni Radosevich from I Spy DIY and more.

Jennine has done it all – from trips around the world to experience fashion on behalf of brands, to creating a top denim blog on behalf of ShopBop, to most recently, starting influencer marketing agency Coveted Media, consulting directly with top fashion brands around their blogger outreach strategy. This year at IFB she’s interested in exploring how fashion bloggers can emulate the brand-building antics of fashion PR and fashion media leaders to drive community, audience, and opportunity, as well as how mobile increasingly affects the way we create and collect content, as well as blog and share online.

Especially valuable to fashion PR’s are Jennine’s thoughts about how brands can best nurture relationships with bloggers.

Conference Details

  • IFB Conference, February 8, Milk Studios (live-steam will be available)
  • Follow along @_IFB, #IFBcon

 PR Couture & The Coveted (aka Crosby & Jennine)

marie antoinette

San Francisco Fashion Film Festival Founders Share Favorite Fashion Films of all time

The San Francisco Fashion Film Festival, aka the FashFilmFest, will take place in the Spring of 2012 at the Roxie Theatre and feature a day of screenings (unexpected titles as well as time-honored classics) and panels. To raise funds, co-founders and style bloggers Adelle McElveen (Fashionista Lab), Kimara Mitchell (J’Adore Couture)and Annie Wilson (Poetic & Chic), have launched a Kickstarter campaign through January, 2012, offering multiple tiers of exclusive rewards for Kickstarter donors (go go go!). The festival will  accept independent film submissions through February 3 and brand sponsorships are available.

As a fellow fashion film enthusiast (is there any way to say that without sounding snooty?), I asked the ladies to please share their favorite fashion films of 2011. They one-upped me, each sharing a favorite recent film as well as their favorite fashion films of all time.

Adelle McElveen

Favorite recent fashion film: Sophia Coppola’s Marie Antoinette. It came out in 2006 but I didn’t watch it until 2011. I love that she made period costume relevant. For me, when looking at photos of people from another era it’s so easy to disassociate them from the humanity they had in their time, and to observe instead of empathize or relate. And with Marie Antoinette specifically, history has villainized her, but Sophia Coppola showed me things I could relate to; for example, I could connect with the scenes when Marie Antoinette is playing around with new hair styles and trying on shoes with her friends. And even though she squandered France’s money during a time of war, I bet there were women who still wanted to emulate her style.

Favorite fashion film of all time: Clueless, for two reasons. One: that closet. Amazeballs. Two: it was an early influence on my personal style evolution. I was 11 or 12 when Clueless came out, and afterwards I started wearing endless plaid (fashion plaid, not lumberjack plaid), knee-high socks, mary jane’s, and mini-backpacks. It was the first time that I got inspired and started to make a look my own.

Kimara Mitchell

Favorite recent fashion film: A Single Man, from first-time director but long-time designer Tom Ford.  It’s clear that Ford can easily translate this vision for clothes onto the screen. not only does the film have fabulous costumes (done by Ford and Arianne Phillips), it also has amazing art direction and cinematography. It’s a perfect snapshot into sixties American style. From George Falconer’s drawer of perfectly starched white shirts to Kenny (Nicholas Hoult) in a fuzzy mohair sweater and Charley’s (Julianne Moore) mod eyeliner, big baubles and LBD, it’s a visual feast for the eyes.

Favorite fashion film of all time: To Catch a Thief: Growing up in Philadelphia, I was well aware of Grace Kelly and her rise to become a Hollywood royalty then a princess. I used to watch her movies with my grandmother, and To Catch a Thief was our favorite. How can you resist Kelly, dressed by Edith Head, who looked impeccable day (white sunglasses with an elegant black malliot) and night (the robin’s egg blue gown without a speck of jewelry or adornment). And Cary Grant was no slouch (in his own clothes!).

Annie Wilson

Favorite recent fashion film:2011 – Midnight in Paris – I loved Marion Cotillard’s flapper gowns and found that all of the “Paris past” sequences were styled beautifully.


Favorite fashion film of all time:Of course, this title may change tomorow, but for today I’ll pick The Age of Innocence. Made in 1993 about Edith Wharton’s New York City in the 1870s, this film is so incredibly detailed and colorful. The clothing and accessories all communicate so much about each character, what they want, and how they maneuver in society. It’s a beautiful film with no element of the era overlooked.

What are your favorite fashion films?

Fashion PR: 14 Top Men’s Fashion & Style Blogs

 

Brad Kroenig for Wormland Spring 2011 Campaign

Brad Kroenig for Wormland Spring 2011 Campaign

Male fashion bloggers and sites that focus on men’s fashion & lifestyle haven’t yet exploded like their female counterparts, but are nevertheless an emerging niche deserving of review. The following blogs were determined by GroupHigh’s blog ranking algorithm which takes into account blog, social, and seo activity/worthiness. GroupHigh tracks the million most active blogs on the Internet and provides subscribers with real-time access to traffic and audience data as well contact information and corresponding social profiles on networks such as Facebook and Twitter.

For those of you working in men’s fashion PR – does this list seem accurate? What are some additional sites to add?

 

 

Rank
Blog Name
Twitter
Follows
Facebook
Likes
PageRank
Unique Mo. Visitors
1 Freshness
9763
406904
6
92807
2 The Urban Gentleman
2415
5577
2
16853
3 Mens Fashion, Contemporary Art, Pop Art, Street Art, Street Style
9102
10089
6
16808
4 Style Crave
14318
428
6
12806
5 Online Men’s Fashion And Style Magazine – Men’s Flair
603
723
5
10001
6 Fashionbeans
2898
5
11402
7 Style Salvage – A Men’s Fashion And Style Blog.
7227
941
5
3278
8 Men’s Fashion Blog By French Truckers
433
575
4
4790
9 Brandish: Men’s Fashion, Lifestyle And Shopping. Style’s Not Just For The Girls
1716
37
5
3040
10 Calculatus Eliminatus: A Men’s Fashion Blog
1188
941
4
980
11 Dc’s Premier Men’s Fashion Blog
998
5
853
12 Men’s Fashion By Francesco
4
406
13 Style And Fashion For Men
4
14 moduscouture.com
2281
3