sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Tag Archives: Fashion Blogger Relations

How LuLu*s Fashion Blogger Program Works

Behind-the-Scenes of LuLu*s Fashion Blogger Program

We measure success through click-throughs to our site, comments from the readers, and social media interaction. – Stephanie Gaito, Blog Relations Manager, LuLu*s Stephanie Gaito is the blog relations manager at junior fashion online shop LuLu*s, which runs extensive affiliate and event programs for key fashion and style bloggers., as well as a robust social media an on-site content strategy. Recently, the… More

Fashion PR Marketing Insight From Karen Kane

Fashion Brand Spotlight: Michael Kane, Director of Marketing at Karen Kane

For me, Karen Kane is one of those brands that I know, but I’m not sure exactly how I know, you know? If you’re in the same boat, here’s a quick rundown. Karen is an actual person, a fashion designer who launched her first collection in the late seventies out of her garage. The casual, California vibe caught the attention… More


Canvas Lands' End Digital Holiday Strategy & 2013 Marketing Predictions

Working with a nationally recognized brand like Land’s End was a natural fit for Glitter Guide. We aim to provide our readers exposure to brands they have access to with quality they can afford and Canvas Land’s End is just that. We love the every day sensibility and relaxed style of Canvas Land’s End, and that their pieces can mix… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at