Tag Archives: Fashion Blogger Relations
Fashion Brands Endear Themselves to Bloggers at the NYFW IFB Conference
A look at IFBCON (the blogger conference put on each fashion week by Independent Fashion Bloggers), in numbers speaks volume to the strength and influence of the blogosphere: an estimate of 200 million #IFBCON Twitter hashtag impressions, projection of 10,000 IFB-related tweets in one day alone, and IFB panelists with a net of 33 million Twitter followers. While IFBCON is best… More
IFB’s Ask the Brand Series: BCBG's Digital Marketing Strategy
Originally posted on Independent Fashion Blogger’s ‘Ask the Brand’ series. For more information about digital media, marketing and technology, visit IFB Seemingly out of nowhere, American brand BCBGMAXAZRIA powerhouse has come back into our collective conscience. They’ve upped their game with social media and new blogger initiatives – and we’ve noticed! To get the scoop on their online presence, we… More
IFB’s Ask the Brand Series: BCBG's Digital Marketing Strategy
Originally posted on Independent Fashion Blogger’s ‘Ask the Brand’ series. For more information about digital media, marketing and technology, visit IFB Seemingly out of nowhere, American brand BCBGMAXAZRIA powerhouse has come back into our collective conscience. They’ve upped their game with social media and new blogger initiatives – and we’ve noticed! To get the scoop on their online presence, we… More
