sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Tag Archives: Fashion Events

How to produce a successful fashion show

7 Things Guaranteed to Ruin Your Next Fashion Show

Having a fashion show is a great way to garner press and buyer interest for a brand, but a poorly produced show can lead to disaster and turn off industry insiders faster than you can say “Werk It!” Having the right team of seasoned professionals who know how to orchestrate all of the moving parts that will culminate into a… More

How to partner with other brands for event success

Have You Created a Strategic Event Partnership, Lately? (Here’s How)

Strategically partnering with other brands, especially on events, can help turn a lackluster event into a star-studded affair. Not to mention that there is power in numbers, banding together can help encourage press interest and you can combine PR efforts and share contacts for greater reach.  The occasional partnership, whether its with a local fashion magazine, a jewelry designer to… More

How to throw a dinner party A PR Couture Guest Article by Sarah Rose

Mix Business & Pleasure By Hosting a Fabulous Dinner Party for Media and Clients

To celebrate summer and my company’s recent expansion into Washington, DC, I wanted to do something extra special. As a former entertainment journalist, I’ve been to many high-end events: award shows, glamorous red carpets, crazy after parties, fashion shows—you name it. But when I brainstormed ideas for this particular celebration, I realized I wanted to do something different, something I… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.