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Fashion Week PR: KCD Introduces Digital Fashion Shows for Press, Buyers

January 23, 2012 1 Comment written by Crosby

We are fashion purists and we believe in the runway show. This online experience will replicate the pureness of a live runway show, the only thing this doesn’t give you is the glass of champagne. Bring your own. – Ed Filipowski, KCD Co-President

So many shows…so little time! This season,leading fashion PR and production agency KCD Digital will provide a virtual solution to the over-scheduling woes plaguing press and buyers during February New York Fashion Week. The platform, developed in partnership with King & Partners, a NYC-based digital agency, is available at www.digitalfashionshows.com, (currently not much to see  – hopefully they will make full use of the landing page soon!) and will allow invited guests  to watch a pre-taped show at a specific time.

However, the platform is more than just a private viewing of the fashion show itself, KCD has aimed to provide press and buyers with all the pertinent information they need about each look, including run of show information, photographs of each look providing front, back and detail shots of shoes, jewelry and accessories, as well as hair make-up and product particulars for beauty stories.

Viewers can save favorites, easily access bio and credit information and even watch behind-the-scenes videos with designers. For bloggers and online publications, show videos are embeddable and downloadable.

While access to this level of show information is phenomenal, I hope that press, including bloggers, use the KCD prepared content to supplement posts, rather than simply pasting in PR approved content, ensuring that there is a diversity of perspectives and unique content filling up our feeds this season!

Prabal Gurung’s inaugural lCB collection for Onward Kashiyama will kick off the new platform, airing on Wednesday, February 15th at 11:30 a.m.

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Filed Under: News & Events, PR Couture Tagged With: , , ,
styleX

SXSW Style X Announces Initial Panel Lineup – Man Repeller, BurdaStyle, Singer22, StyleLikeU

January 18, 2012 0 Comment written by Crosby

2011 marked the inaugural launch of Style X, the official fashion showcase of SXSW. In 2012, the 36,000+ people who descend on Austin to experience a week of innovation in music, film and the interactive space will also have the opportunity to attend six fashion panels (up from three last year).

Style X is held on both Friday & Saturday, March 16-17 in the Austin Convention Center from noon to 8 p.m. each day, and features dozens of pop-up booths, runway shows featuring SXSW musicians as the models, panels and interactive, consumer-friendly activations.

SXSW is still accepting new designers through January 31 and more information is available about Style X on the SXSW site.

Initial panelists include:

Marcus Troy

One of the most-influential voices in style amongst men’s and footwear brands, The Marcus Troy Experience, has kept this Montreal resident busy advising companies such as Converse, Levi’s, Nike, Sebago among others since launching his blog in 2008. @marcustroy

Leandra Medine

The founder and editor of The Man Repeller, a blog that has become a sensation in fashion-forward circles all over the country with The New York Times, designers Rachel Roy and Kimberly Taylor and Teen Vogue a few noteworthy fans. @manrepeller

Nora Abousteit

Nora is a co-founder of BurdaStyle, the largest DIY fashion and sewing community with over half a million members and nearly 7 million pageviews per month. She runs BurdaStyle’s operations. BurdaStyle was described by The New York Times as “sort of Facebook for sewers”. @BurdaStyle @NoraAbousteit

Jace Lipstein

The man known as Grungy Gentleman has his hands in several buckets with his site, contributions to GQ and Esquire, his fashion collective SINGER22, of which he serves as Men’s Fashion Director. Jace will moderate a lively and insightful discussion on the current state of menswear with Zanerobe, Noble Gentlemen and others. @GrungyGentleman

James Jean

Known to New Yorkers and fashion aficionados alike as JFK Jean, this blogger-model-personal shopper-stylist-fashion photographer is best known for his work on The Mod Rockers. His work has been featured on sites and companies ranging from Racked to Ralph Lauren to JC Penney. @JFKJean

Lily Mandelbaum & Elisa Goodkind

The mother-daughter creative team behind StyleLikeU, a site that goes beyond street style to uncover the interests, roots and passions of some of the most stylish people in the world. StyleLikeU is not a celebrity fashion destination, but a source of inspiration and imagination for designers, musicians, and creatives of all types to share their style. @StyleLikeU

Indiana Adams

The voice of Adored Austin, the personal, oft-humorous style blog, returns as a panelist after contributing to the Style X panel discussion on the intersection of fashion and technology last year. Her blog is a part of the Lucky Style Collective and she is also the founder and organizer of the Texas Style Council. @AdoredAustin

Jason Ferro

Jason has led what some pundits have called Gap’s re-emergence in jeanmaking as its men’s denim director, largely responsible for the look-and-feel of Gap 1969 Jeans. Jason has been written up in AskMen, Billboard, GQ, Rolling Stone, and doubles as the lead singer/guitarist for LA-based band Whitley Heights.

Junior Scott Pence

Junior has worked in the fashion industry with leading brands like Diesel, Levi’s, Polo Group, Tommy Hilfiger and Luxottica for years, and currently works with RayBan. He will be bringing his own line of men’s bags, jewelry and clothing, We Are All Smth,to Style X as a showcasing brand. @WeAreAllSmith

Seth Weisser

Seth and Gerard Maione run What Goes Around Comes Around, one of the pioneering vintage clothing brands in the world with shops in both SoHo and Hollywood. WGACA houses one of the most extensive vintage clothing and textile libraries in the world, and, since its launch, the collection has been admired by editors, stylists, vintage afionados and celebrities like Brad Pitt, Katy Perry, and Lenny Kravitz. @WGACANY

Kyle Vucko

CEO of Indochino, a made-to-measure clothing company known best for custom suits under $500, got his start when his friend and, now, business partner Heikal Gani couldn’t find a quality suit at an affordable price. If it sounds familiar, it’s probably because it’s a story several successful, fast-growing online businesses have started out. @Indochino @KyleVucko

Leith Testoni

The co-founder of premium menswear line Zanerobe, the Australian based collection known best for its masculine designs that appear in David Jones, Japan’s Barneys, Nieman Marcus, Nordstrom and Saks stores around the world. @ZanerobeAus

Daniel Maynard

One of the principals behind Noble Gentlemen, Dan has curated a collection of cutting-edge, emerging brands such as Zanerobe, denim label Neuw, eyewear maker CoLab and men’s accessory brand Cheddar Pocket. Dan previously ran the Vancouver-based showroom Young & Affluent. @NobleGentlemen

Mike Lee

Frontman and lead songwriter behind SXSW Showcasing, indie-pop band Letting Up Despite Great Faults. Letting Up were featured as models in the debut Style X runway shows before releasing their third EP, Paper Crush, last year. The band has picked up positive reviews from Pitchfork, Rolling Stone and indie blogs from Austin to Tokyo, where the band toured last April @LettingUp

Troupe Gammage

Lead singer of Austin-based pop-rock group SPEAK, the 2010 recipient of the Austin Music Award for “Best New Band”. The band has been lauded by The A.V. Club, Austin Chronicle and last year released their debut album, I Believe In Everything (Modern Art Records/Atlantic). Troupe’s keyboard skills can also be heard on three tracks on Jet’s latest album, Shaka Rock. @hearSPEAKhere
Filed Under: News & Events, PR Couture Tagged With: , ,
apr

Join PR Couture at the Hasana Inc Launch Party on December 14

December 12, 2011 0 Comment written by Crosby

The Apreció Foundation is a Chicago non-profit that funs mentoring, academic assistance, and scholarship programs for high-potential, low-income women in Chicago Public High Schools.

On December 14, Apreció will celebrate the launch of Hasana Inc., a commerce-driven initiative to raise money for the Apareció Foundation’s scholarship and mentor program. 100% of profits, after cost, directly benefits the Foundation. There will be two events – a mobile app launch party at W Hotel in Chicago (the Hasana app will allow shoppers to tag and share finds through social media), and launch party in New York City at the Merchant’s Square Building in TriBeca  for the eCommerce site. Participating jewelry, accessories, fashion and shoe designers will be showcasing their wares, and each location will feature special guest bloggers and DJs with live UStream Coverage.

Inspired by the mission of Apreció to provide opportunities for young women to become leaders, to think critically, and to increase their skills and confidence so they are able to make positive, high impact changes in their lives, PR Couture has signed on as a media/blog sponsor. Intern Kalinda Panzholer will be on hand in TriBeca live-tweeting from the event – so look for her initials [KP] on the Twitter account that evening. Other sponsors include Guest of a Guest in Chicago and Gotham Magazine.

We’d love to see you on Wednesday and please help get the word out about these two great events!

 

 

 

 

Filed Under: News & Events, PR Couture Tagged With: ,
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