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Tag Archives: Fashion Events

Social Media Lessons from Topshop PR Toolbox with Tribe Dynamics

Beyond Facebook: 3 Takeaways from Topshop’s Google+ Partnership

In recent years, many companies have been influenced by both the novelty and media hype over social media numbers – 10,000 likes, 50,000 followers. We celebrate these milestones often as unilateral feats, without pausing to consider what value that number places upon our work, our strategies, our value as brands and communicators. A recent article in the New York Times… More

Stella & Dot  PR Interview

Front Row Fashion PR: Katie Sann, Director of PR and Buzz Marketing at Stella & Dot

If you’ve ever been invited to a Stella & Dot party then you’re familiar with the fashion jewelry and fashion accessories brand sold exclusively through at home jewelry parties or online. An Inc. 500 Fastest-Growing Company, Stella & Dot has been recognized by The Today Show, Wall Street Journal and The New York Times for its entrepreneurial, home based business model. As Director of PR for Stella… More


Brand & Blogger Q&A: Canvas Lands' End Digital Holiday Blog up Shops & 2013 Marketing Predictions

Working with a nationally recognized brand like Land’s End was a natural fit for Glitter Guide. We aim to provide our readers exposure to brands they have access to with quality they can afford and Canvas Land’s End is just that. We love the every day sensibility and relaxed style of Canvas Land’s End, and that their pieces can mix… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.