Want to know who does Megan Fox’s hair & makeup? What PR company handles Laura Mercier cosmetics? Need to find an organic lip product for a story or shoot? Product placement for a gift bag? TheLookbook, a killer directory for fashion PR contacts and celebrity stylists, have just added a beauty division with more than a thousand beauty brand PR contacts and the top hair stylists & makeup artists working in the industry.
Beauty is currently in a BETA format, so you can access BEAUTY contacts free until Friday, so test it out. If you are a PR Firm, hair stylist or make up artist and are are interested in being listed, please contact beautyeditor@thelookbook.com.
For more information about TheLookBook, have a listen to the PR Couture podcast with co-founder Kristin Calavas

So no one came to your show/event, you said something you shouldn’t have or you got a bad review…and it’s been aired, published and/or posted. O…M…G…(and insert expletive). News travels fast, and now even faster thanks to the World Wide Web, but here are a few tips if you become “misunderstood” in the media:
Do not panic.
Learn from your mistakes and review the criticisms.
Craft a follow-up and be prepared for next time.
Find alternate channels to communicate the message you DO want to get across.
Do not give up.
[Images courtesy of Shutterstock]
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As WWD noted last week, “Gucci is doing it. So are Oscar de la Renta, Donna Karan, Target, Urban Outfitters, Louis Vuitton and Rachel Roy.” Once content to thrive behind the decadent curtain of whatever fabric was currently season, social media, like fashion blogging and reality TV before it, has forced fashion into a new level of access. So in today’s fashion world, an aspiring fashionista in Kansas can get a glimpse into Betsey Johnson’s day, submit a design for a Coach Tote, and tell Teen Vogue via Facebook that they like the latest issue, all with a few keystrokes. It’s a world where teenaged fashion bloggers are invited to design shoes for major retailers and limited-edition handbags are hidden across NYC, hints given away scavenger hunt style on Twitter. Pretty remarkable, don’t you think?
What is also important to note are the conversations taking place with the laptop powered down and the phone on vibrate at the bottom of a bag, conversations of the face-to-face kind about the future of our industry and opportunities to engage with the innovators and leaders who are shaping it’s evolution. These meet-ups and collaborations are not only contributing to the industry’s awareness level and willingness to shift when it comes to social media strategy, but the business world at large is taking note of how fashion is taking up space online.
Recently, at the 140 Conference in New York, fashion entrepreneur Yuli Z and fashion marketing expert Macala Wright discussed fashion + social media in regards to Twitter. It’s worth a listen to hear about how issues of privacy and even trends themselves are being affected by this new form of communication.
Even more recently, 360Fashion, a network of high level fashion professionals using the latest web 2.0 and mobile to create online media, hosted a mixer in New York that was streamed live using the 360Fashion Live streaming Facebook application. The purpose of the event was to bring together top bloggers and fashion professionals to discuss how new media is affecting their professions. Top make-up artist Regina Harris, (she recently did Chanel Iman’s cover look for the May, 2009 Bazaar) and celebrity and Vogue stylist Lisa Von Weise (Lindsey Lohan, Penelope Cruz) answered questions from attendees, sharing insight into the fashion industry, how they use online media, where the find inspiration, and trend spotting, in an open-ended discussion.
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