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Tag Archives: Fashion Media

05.21.13 by Crosby // Filed under PR Couture, Tips & Strategy
3 PR Pitch Tips

Fashion PR: 3 Reasons Your Pitch Isn’t Working

Capturing the attention of the fashion media isn’t easy but with the right pitch, it can be a whole lot easier. Set yourself up for success by running each pitch against these three common mistakes. If you’d to increase your chances of media coverage even more, download Pitch Perfect: The PR Couture Guide to Fashion Media Coverage. Get a 6 page… More

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04.23.13 by Crosby // Filed under PR Couture, PR Interviews
How to Pitch Your Coffee Break

How to Pitch: Charlotte Giver, Your Coffee Break

With more print editors flocking to the web, it’s no surprise that PR girls are doing the same, carving out content-rich sites that are a mix of the professional and the fashionable. Trained in fashion PR, Charlotte Giver decided to create her own lifestyle platform to share fashion news, career tips and pursue like-minded partnerships. Her site, Your Coffee Break,… More

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12.20.12 by prcouture // Filed under Featured, PR Couture, PR Interviews
JC Report 10 Years

JC REPORT Celebrates 10 Years of Cutting-Edge Global Trend Reporting

I first discovered JC REPORT in 2004 as an in-house fashion publicist doing research to discover new digital opportunities for the brand. I was immediately captured by the depth and originality of founder Jason Campbell’s prowess to capture a breadth of international fashion trends. I was thrilled to be able to feature an interview with Jason back in 2008 and… More

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a creative marketing strategist who works with fashion brands that get it (or want to get it!). I care about helping companies connect to their audiences in meaningful ways, as well as mentoring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio or get in touch.