OscarPRGirl aka Erika Bearman, Oscar de la Renta’s director of communications, goes there. And we can’t stop watching!

What’s your favorite line?

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As a fellow fashion film enthusiast (is there any way to say that without sounding snooty?), I asked the ladies to please share their favorite fashion films of 2011. They one-upped me, each sharing a favorite recent film as well as their favorite fashion films of all time.

Adelle McElveen

Favorite recent fashion film: Sophia Coppola’s Marie Antoinette. It came out in 2006 but I didn’t watch it until 2011. I love that she made period costume relevant. For me, when looking at photos of people from another era it’s so easy to disassociate them from the humanity they had in their time, and to observe instead of empathize or relate. And with Marie Antoinette specifically, history has villainized her, but Sophia Coppola showed me things I could relate to; for example, I could connect with the scenes when Marie Antoinette is playing around with new hair styles and trying on shoes with her friends. And even though she squandered France’s money during a time of war, I bet there were women who still wanted to emulate her style.

Favorite fashion film of all time: Clueless, for two reasons. One: that closet. Amazeballs. Two: it was an early influence on my personal style evolution. I was 11 or 12 when Clueless came out, and afterwards I started wearing endless plaid (fashion plaid, not lumberjack plaid), knee-high socks, mary jane’s, and mini-backpacks. It was the first time that I got inspired and started to make a look my own.

Kimara Mitchell

Favorite recent fashion film: A Single Man, from first-time director but long-time designer Tom Ford.  It’s clear that Ford can easily translate this vision for clothes onto the screen. not only does the film have fabulous costumes (done by Ford and Arianne Phillips), it also has amazing art direction and cinematography. It’s a perfect snapshot into sixties American style. From George Falconer’s drawer of perfectly starched white shirts to Kenny (Nicholas Hoult) in a fuzzy mohair sweater and Charley’s (Julianne Moore) mod eyeliner, big baubles and LBD, it’s a visual feast for the eyes.

Favorite fashion film of all time: To Catch a Thief: Growing up in Philadelphia, I was well aware of Grace Kelly and her rise to become a Hollywood royalty then a princess. I used to watch her movies with my grandmother, and To Catch a Thief was our favorite. How can you resist Kelly, dressed by Edith Head, who looked impeccable day (white sunglasses with an elegant black malliot) and night (the robin’s egg blue gown without a speck of jewelry or adornment). And Cary Grant was no slouch (in his own clothes!).

Annie Wilson

Favorite recent fashion film:2011 – Midnight in Paris – I loved Marion Cotillard’s flapper gowns and found that all of the “Paris past” sequences were styled beautifully.

Favorite fashion film of all time:Of course, this title may change tomorow, but for today I’ll pick The Age of Innocence. Made in 1993 about Edith Wharton’s New York City in the 1870s, this film is so incredibly detailed and colorful. The clothing and accessories all communicate so much about each character, what they want, and how they maneuver in society. It’s a beautiful film with no element of the era overlooked.

What are your favorite fashion films?

Gift guide season is here! Put together by editors from various media outlets – from print magazines to blogs, gift guides are a compilation of their recommendations on what products their readers should buy as gifts. This makes December one of the most competitive times of year to secure editorial coverage – because everyone in every product industry – wants to be included.

For example, this year, we were able to secure a significant amount of gift guide coverage for decor client HORNE in a variety of publications from print publications such as Lucky, Marie Claire and Vanity Fair to online mentions on The Daily Best and Fashionologie – all of which help bring readers to their website for holiday shopping.

Holiday gift guides can be a vital component to garner awareness during this time of year. While holiday pitches for print pubs are best made months in advance, there is still opportunity online, particularly on blogs.

Here are 10 tips to make the best of your pitch:

Pitch at the right time

Different media outlets work at different speeds. For instance, print magazines work up to six months ahead, while online outlets may not think about the holidays until a month or even weeks prior.

Pitch the right editor

Prior to reaching out to any media outlets, read the publication that you’re reaching out to, find out the best editor to approach and ensure that your
pitch is appropriate.

Pitch for gift guide inclusion only

Make sure the subject line of your pitch includes “holiday gift guide.”

Pitch carefully

Spend time crafting your pitch. Within the pitch, keep it short and sweet, but include highlights of what you’re featuring. Prepare to have photos, retail info, linesheets, etc. on hand.

Be Ready

Have at least 2-3 samples ready to go. Editors may need items within 24 hours or less, and you will want to be able to meet their request promptly.

Send photos

Do you have professional hi-res images? These are imperative, especially for outlets who may not have the time or resources to shoot a sample of your product, but simply want to use hi-res photography in the layout. For print, make sure they are 300dpi and shoot on a white background for best results.

Know your price

Price is a concern for everyone in this economy. If your brand has a variety of price points, know what products fit for different budgets. Editors
may be working within certain price points (ex. under $50), and you will want to be able to quickly respond with a product that works.

Create categories

Think about breaking down your offerings into different categories, so editors can easily spot where your product might fit into their gift guide.
Examples: eco-friendly, celebrity favorites, or by price.

Follow up

Allow yourself at least a week before following up with the editor. Then, feel free to send a gentle reminder about your offerings to see if there is
any interest. If you don’t receive a response after that, theproduct may not have been the best fit for their guide this year.

Give Thanks

If an editor does feature your product in a gift guide, send them a thank you email – or even via social media!

About Connie

Connie Wong launched Moderne Press in 2008 with the desire to work hand in hand with boutique brands, providing them with personalized and dedicated service. She has experience in public relations, social media and marketing, working with a diverse range of brands from beauty to home décor. With her keen eye for design and style, she has carefully cultivated a complementary and editorially alluring mix of brands at Moderne Press. Her clients are regularly seen in top media outlets, generating buzz and contributing to each brand’s overall success. In the past, Connie has secured coverage in a variety of media including Allure, Better Homes & Gardens, Cosmopolitan, Elle Décor, Glamour, Health, InStyle, Ladies’ Home Journal, Lucky, Martha Stewart Weddings, New York Magazine, People StyleWatch, Real Simple, Self, Seventeen, Vogue and many, many more.

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