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Tag Archives: Fashion Media

Why you should be setting up desk sides with fashion editors The Desk Side Series

4 Reasons to Book Desk Side Meetings with Editors

There really is one thing that separates a decent publicist from a rock star publicist: the ability to build real, offline relationship with clients and press contacts. Being able to make authentic connections will set you apart from your peers and setting up desk side meetings with your media contacts is a great way to do that. A desk side,… More

How to become a fashion publicist

From Entertainment Editor to Fashion Publicist: My Journey to the Other Side of the Pitch

Majoring in public relations is certainly not the only way to make it in the fashion PR industry. And that “passion for fashion” (groan) won’t guarantee you’ll be any good at it either. When I first started out in my career, becoming a publicist was not part of my game plan. I spent years working as a journalist, magazine editor… More

Multiple Ways to Pitch a Fashion Collection

Fashion PR: 9 Different Ways to Pitch A Little Blue Dress

You’ve been given the assignment to pitch your client’s latest collection of dresses to the media and are ecstatic at opportunities.  You gather all your product images, descriptions, prices and prepare to flood the emails of all your fashion contacts with your pitch. The dresses are to-die-for and you would bet good money that every single one of your contacts… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.