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This is the second of a three-part series I am writing for Fast Company. Enjoy! We sing the praises of brands that appear to effortlessly lead the social conversation–Tom’s Shoes, Virgin America, Chipotle–while simultaneously hitting “refresh” on our Facebook likes, completely missing the point. The numbers game (fans, followers, traffic, sign-ups, sales) will always fail as long as we fail… More
Hi. I'm Crosby, the founder of PR Couture and a creative marketing strategist who works with fashion brands that get it (or want to get it!). I care about helping companies connect to their audiences in meaningful ways, as well as mentoring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio or get in touch.
