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Inside Scoop: Cameo PR’s Dreamy Decor on Madison Ave

October 12, 2011 5 Comments written by Crosby

Welcome to Inside Scoop, where we take a virtual tour through some of our favorite fashion PR and marketing agency workspaces!

About Cameo PR

Cameo PR is a boutique public relations agency specializing in emerging accessories designers and brands. Based in New York City, the agency was started by Malorie Kaye in 2008. The agency’s cozy yet decidedly glamorous space was recently photographed by Nichole Loiacono of Parlour Home and profiled in Adore Magazine.

As publicists we are constantly inviting others in to our space.  Designers, editors, stylists, writers…we hold press previews and meetings, invite guests for coffee or cocktails, our work is non-stop and so is theirs. We needed a place that was inviting, accommodating and makes everyone feel like they’re right at home. – Malorie Kaye

What inspired the space and decor?

The overall vision began with the idea of re-creating a living room within our office.  I always found that when a space is cozy and inviting, it not only puts a smile on your guest’s faces but entices them to stick around for a while. Our philosophy has always been “the more the merrier,” simply because having others around makes work so much fun! I’ve always had a very distinct style, I knew it needed to be just the right amount of glamour, polish and a touch of whimsical dreaminess which perfectly matches our logo & aesthetic.  In my mind, the only way to accomplish that is through a mix of vintage and modern and a juxtaposition of soft feminine colors and bold black and white accents, so that’s exactly what we did.

The plush rug, the comfy velvet couch, the chandelier, every piece reminds me of a girl’s dream home which makes me want to stay forever…that was the plan and we hope everyone who joins us feels the same. Each shelf takes our clients’ artistry to another level, not only are we displaying gorgeous jewelry, bags and shoes but we’re turning them in to key elements of decor that transform our space.We worked with an unbelievably talented designer, Nichole Loiacono of Parlour Home, who brought our ideas to life and added  important finishing touches to really personalize the space to the Cameo PR brand.

How does the space reflect Cameo PR?

When you walk in to a really pretty space you instantly feel calm.  Both the Fashion and PR industries can be intense and overwhelming, I wanted to create an atmosphere that conveyed the opposite of that, a place where clients, editors and employees would feel comfortable and relaxed, a kind of zen, even if just for a few minutes.  We are an intimate company in a very image-driven industry so it was essential that our office matched our personality as a team and a brand and that it represented each of our clients in an incredible way.

I think when you look at the office, whether as a whole or each individual detail, you really just see pretty, which is what the whole industry is about, exuding beauty.  Personal touches made all the difference too, our hand drawn logo was done by one of our talented clients, Jess Rizzuti, and truly became a one-of-a-kind piece of art, prominently displayed above the couch!

Visit Cameo PR in NYC at:
167 Madison Ave, Suite 205
New York, NY 10016

 

Filed Under: Fashion Brands, Featured Tagged With: , ,
brpr group office

Inside Scoop: The brpr Group’s Minimalist Miami Digs

October 7, 2011 0 Comment written by Crosby

Welcome to the first installment of Inside Scoop, where we take a virtual tour through some of our favorite fashion PR and marketing agency workspaces!

About The brpr Group

The brpr Group bills themselves as a Creative Social Media Agency. You may remember our previous coverage of Eva Longoria’s behind-the-scenes digital video content, conceived of  Chief Creative Director and co-founder of BRPR Gerard Bush, who is also Haute Living’s Creative Director Contributor.

The agency and was recently mentioned in the New York Times for landing Hard Rock Vodka and received ample coverage of client Bal Harbor’s now notorious Fashion’s Night Out party, wherein the “Klout Lounge” could only be accessed by those with Klout scores over 40.

We want anyone that visits our office to understand exactly who we are from the second they walk in.

brpr also just moved into an amazing new office space. Below, Gerard takes us on a walkthrough:

What inspired the space and decor?

Beauty and minimalism serve as the central theme. We do not subscribe to the creative agency template with foosball table, dart board; typical mainstays that one would expect. Instead built an environment that truly spurs creative thought.

We have three custom built 8×8 foot blonde pine wood tables built with dome lights in the center of each one, 25foot ceilings with a 16foot sheer white curtain that divides our “last supper” conference table from the common area of the space.

We have a giant speaker box (it actually plays music) from artist Adrian Sonni, and showcase works from Canadian artist Elisabetta Fantone and photographer Ivan Nava. There are no walls in our office, in an effort to invite collaboration from all team members regardless of specialty.

brpr social media agency

How does the space reflect BRPR values?

Everything is personal. We created a signature scent that blows in from the air-con system and a large portrait of my boxer Cooper hangs proudly above the bright orange couch (her twitter handle is @agirlnamedcooper and I think she is up to 500 followers by now!).

We are an agency that prides ourselves on creating stunning visuals. We take our environment very seriously because it is reflection of the agency’s personality. We have a motto at The brpr Group “the way you do anything is the way you do everything.” Our office is a visual indicator of the type of attention to detail and substance clients get when we choose to work together.

Visit The brpr Group on Twitter and in Miami at
4141 NE 2nd Ave
Miami , FL 33137

 

Filed Under: Interviews, PR Couture Tagged With: , ,

Eva Longoria Editorial Leads Haute Living’s Rebrand with Digital Storytelling

June 27, 2011 4 Comments written by Crosby

The Garden of Rapture, Haute Living, July 2011

The Garden of Rapture, Haute Living, July 2011

“Publishers are becoming curators of content rather than simply creators. As a result, digital content assets are becoming tools of immeasurable worth – both for the PR pros seeking brand control as well as supplemental content for publications.” – Gerard Bush, Creative Director of The brpr Group for Haute Living

The July issue of Haute Living magazine, out today, stars Eva Longoria in a gorgeous editorial titled The Garden of Rapture. The 10-page spread features the actress, in my favorites shot, wearing nothing but a long white skirt, canoodling with a resplendent white horse amongst the greenery.

Conceived of by Creative Director Gerard Bush and shot by legendary celebrity and fashion photographer Greg Lotus, the feature also includes a QR code linking to a digital short, driven by Gerard’s desire to “invite a participatory process and tell the fashion story utilizing a few different platforms.”

Scan me!

While noting that QR codes can be a bit “visually intrusive,” Gerard says QR codes have reached a tipping point and solve for the problem of synthesizing the print-to-digital, or vice-versa, dilemma. “We created the iPad version, that includes the digital short film, but we didn’t want anyone that was reading the traditional hard copy of the magazine to lose the 3 dimensional experience, so we solved that challenge by integrating a QR code so that the viewer could scan with their smart phone device and share via Twitter or Facebook and make comments. We have had over 10,00 views already and the magazine only officially published today.”

The move toward a more digitally-integrated experience marks Haute Living’s transition toward becoming a high fashion luxury publication that makes full use of digital tools and social opportunities. Charged with bringing a more current perspective in fashion editorial to the publication and shifting a more traditional definition of luxury to a more contemporary sentiment, Gerard notes that print and digital both hold tremendous value. “I live for still shots but the short film provides additional texture.”

In addition to Haute Living Creative Director Contributor duties Gerard is also Chief Creative Director and co-founder of award winning social media marketing agency BRPR, and sees branded content as becoming almost compulsory in the field of fashion PR. “Magazines comb the earth for great content and if you can provide really polished content in tandem with relevant information important to their readership you have a tremendous leg up on PR people that are simply sending a press pitch and look book.  That approach seems a bit antiquated and somewhat ineffective at this juncture. Creating digital branded content doesn’t require a big budget, but it does require a clear and concise point of view.”

While providing multiple ways to both access and experience fashion content increases the likelihood of views and shares, helping to build the case for advertisers, the approach also has the potential to both surprise and surround the reader with a richer, more engaging experience overall.

 

 

Filed Under: News & Events, PR Couture, Social Media Tagged With: , , ,
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