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Tag Archives: DIY Fashion PR

fashion marketing campaigns 2013 A PR Couture Guest Article by Hannah Conner

Fashion Marketing Campaigns that Sparkled in 2013

2013 was a great year for fashion. After a few awkward years adjusting to the new climate of social media advertising, marketers in the fashion industry have finally begun taking their campaigns to stunning heights of creativity and glam. Yet many staunch traditionalists are still failing to emerge into the drastically altered marketing landscape that has already transformed countless industries…. More

Fashion PR on a Small Budget

6 PR Essentials to Promote a Fashion Collection on a Limited Budget

The famous quote from Microsoft creator Bill Gates, “If I was down to my last dollar, I’d spend it on public relations,” proves how invaluable a well executed PR campaign is to the success of a company. Gates probably wasn’t referring to his secret plan of taking over the fashion world, but you get the idea. The main goal of… More

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Fashion PR: Bohemian Brand-Building with Kelly Cutrone-Favorite Tiny Devotions + GIVEAWAY

It’s no secret among my friends how much I love mala bead jewelry company Tiny Devotions. Last year, I spent a lovely afternoon at an incredible hotel with founder Diana Charabin during her visit to San Diego, where she gifted my with the Highest Potential Mala. Thanks to a Pinterest contest, I have since added the Adventure Mala to my… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.