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Fashion PR Director, NYC for Instlio.com
Senior AE, Accessories PR, NYC
Fashion PR Intern, Los Angeles, CA
Senior AE, Lifestyle PR, NYC
[The following is part 2 of a series of three guest articles written by Vianka McConville, a recent University of Florida grad with a B.S. in Public Relations. Vianka completed four internships in three years, held various leadership positions and helped create an FPRA award-winning PR campaign during college. She lives for the world of fashion and can be contacted at mcconville.vianka[at]gmail.com]
Networking, while important to all professions, it is vital to PR. Simply put, the success of your public relations career is based on cultivating and sustaining successful and mutually beneficial relationships – surely with the media, but also with other practitioners, affiliates, creatives, the owner of the flower shop down the road, etc.
Successful PR for clients often depends, and is made much easier by, personal connections with key influential people. As a student, take the initiative early to begin developing your network by building professional relationships now. I have made it a goal to learn from other people and establish working friendships which helped me to grow my confidence as I begin my full-time career. The following are my tips on how to make networking work for you!
No comments[The following is part 1 of a series of three guest articles written by Vianka McConville, a recent University of Florida grad with a B.S. in Public Relations. Vianka completed four internships in three years, held various leadership positions and helped create an FPRA award-winning PR campaign during college. She lives for the world of fashion and can be contacted at mcconville.vianka[at]gmail.com]
I spent my first year of college at the University of Florida figuring out what I wanted to be when I grow up. As soon as the light bulb went off and I realized I was born to practice PR, I started interning. I plowed through four PR internships in three years. I worked at two small agencies, a credit union and a student-run firm. During this time, I learned invaluable lessons and gained undeniable experience that put me in a great position to secure full-time work after I graduated. The following are five nuggets of wisdom I acquired on how to successfully land a PR internship.
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