Fashion PR Marketing Tips

Fashion PR Fridays: Fashion, PR & Marketing Links 9.16.11

Dior is making an offer to Marc Jacobs and business partner, Robert Duffy, that is going to be hard to refuse. Rumors of salaries over $10 million are circulating which would bump Jacobs up to one of  the highest paid designers. (via The High Low)

Gossip Girl is taking its fashion influences to the next level by releasing a clothing line inspired by the show this Fall. After years of the show being aired on TV, it begs one to wonder why it took them so long? (via Fashionista)

All the buzz about the Missoni for Target collection finally exploded when the collection was released this week. Not only did the Target website crash, but now there is a large selection of the products on eBay that are selling for way more than the in-store prices. (via MSNBC)

With a huge resurgence in 3D film lately, its no surprise that the fashion world is following suit. Norma Kamali launched an interactive e-commerce site that features a 3D video that she hopes will help revolutionize the shopping experience. (via Fashionably Marketing)

Jordi Constans is to succeed Yves Carcelle  as CEO at popular LVMH brand Louis Vuitton by 2013. (via Market Watch)

 

 

Fashion PR Marketing Tips

Fashion PR Fridays: Fashion’s Night Out Edition 9.9.11

Fashion’s Night Out was held for the third year in a row yesterday evening. This year, there was even more buzz around this popular event-filled evening due to a large emphasis on social media integration. However, how successful is FNO and does it achieve the goals set out for it by fashion icons Anna Wintour and Diane von Furstenburg? (via Mashable)

The official Twitter feed of Fashion’s Night Out features some great live coverage of last night’s event in NYC. (via Twitter)

If you missed out on the FNO fun in one of the many cities it was hosted in, there are still some digital celebrations going on! (via CBS)

There were tons of celebrities out and about last night celebrating with the rest of the fashion world, if you missed out on the star gazing here is a list of great events and the celebs that were in attendance! (via Guest of a Guest)

Don’t feel like sifting through the crazy amounts of Tweets about Fashion’s Night Out? Get a recap of all the best Tweets from last night! (via Stylelist)

FNO is considered by some a great way to market brands not only in store, but online and digitally as well. Here is a list of some of the best use of digital media to help promote some of the fun events last night! (via Mashable)

Wondering what FNO is like for the designers themselves? Here is a chronicle of Micheal Kors’ night (via USA Today)

Fashion PR Marketing Tips

Fashion PR Fridays: Fashion, PR & Marketing Links 9.2.11

New fashion and beauty brands are popping up on Tumblr daily (hello Maybelline New York), but Ann Taylor and fashion PR agency Starworks Group aren’t pleased with Tumblr’s business practices (via Social Warrior, Beauty High, Mashable)

Attention footwear obsessed, Bergdorf Goodman has partnered with the popular iPhone app, Instagram, to give photo updates of their “Shoes About Town” campaign. But the fun isn’t just for Bergdorf, check out the link and see how your favorite shoes can be in the spotlight. (via Fashionably Marketing)

To verify or not to verify? Fashion designers are scrambling with last minute Fashion Week planing. But when it comes to verifying accounts on Twitter,  is the little blue check ultimately worth it? (via The High Low)

Makeup company Bobbi Brown is stepping up their digital presence and launching a blog, Everything Bobbi, which goes live September 7th. (via WWD)

Madonna’s Material Girl Line is reportedly going to court next month to go head to head with another junior’s clothing brand with the same name…ooops. (via Fashionista)

Despite former words to the contrary, it would appear that teen fashion blogger Tavi Gevinson is still teaming up with editor Jane Pratt to create a new publication modeled after the famed Sassy Magazine. (via New York Times)

If attending Fashion’s Night Out next week, check out this list of special edition items, some of which are signed by your favorite designers! (via Vogue)