One thing is clear: while it may be winter in NYC, both PR Coordinator Mirta and Fashion Assistant Katelyn clearly have a taste for tangerine! Check out their fabulous fashion collages below.

Mirta Carbajal, PR Coordinator

Favorite style of pant: Favorite Fit in the Straight leg

Why I love this look: I have a petite frame, but I am still curvy so a straight leg pant paired with a great pair of heels, makes me seam and feel a bit taller.

Favorite part of working in fashion PR?: The best part about working in PR is working for a company founded by women, its always great to see women in an authoritative role in any industry. I also have the opportunity to see every aspect from consulting to event coordination, there is always something new happening, making each day different from the last.

Katelyn Sevilla, Fashion Assistant

Favorite style of pant: Pull On-Boot Leg in Black

Why I love this look: I love these pants! They look great on all body shapes and are so comfortable and easy to wear. They look great with chunky heels!

Favorite part of working in fashion PR? Working with extremely talented people and helping them grow their brands

Win a pair of Tribal Sportswear pants!

1) Leave a comment on this post with your favorite way to style the classic PR girl black pant  OR 2) Make sure you are following @pr_couture and Retweet this post be automatically entered to win a pair of your very own! Contest ends Friday, February 10 at 11:59 ET.

Any recent Hollywood event can be the catalyst for a PR frenzy– if a celebrity is wearing it, rest assured that anything framed as similar has clear pitch potential, and, if positioned correctly, will sell remarkably well. Now that award season is upon us, take heed of the following tips to be sure you are pitching appropriately.

Don’t waste an editor’s time (by sending something that looks nothing like the celebrity look)

There’s an art to pitching celebrity-inspired looks – you don’t want to be grasping at straws (i.e. choosing any remotely similar necklace, dress, or clutch) and filling up an editor’s inbox with long-shots. Pitch pieces that do in fact look strikingly similar or at least share a common motif. Also, make sure that you only connect pieces to those  “buzz-worthy” celebs that align with your brand.

Do make it easy for an editor to say yes (by doing your homework)

Fashion editors sift through hundreds of pieces of jewelry a week, on top of an inbox full of product images. Reduce their stress and grab their attention by sending emails that clearly show the similarity of a celebrity’s look to the designer’s pieces. Provide detailed product description, pricing and direct links to the items. Have hi-res, low-res, editorial and products shot against a white background at the ready. Never send enormous files via email without an editor’s ok.

Do consider pricing carefully (everyone loves a red carpet “look for less”)

While it may sound obvious, make sure your designer prices items significantly lower than the celebrity worn original. Otherwise, why would an editor consider your product over the exact celeb-endorsed product? If need be, consider a short-term price reduction in order to make full use of the award season trend – after all, the right PR story could drive significant sales to cover the margin.

Our client Roberta Chiarella matched Jessica Alba, Angelina Jolie, Julie Bowen, Stacy Keibler and Charlize Theron with a spectacularly similar jewelry look. This led to a collaboration with US Weekly on a Today Show segment, print feature and giveaway. Now that’s some PR-worthy bling!

Image credit: Credit: Jeff Vespa/WireImage.com; Jason Merritt/Getty Images; Frazer Harrison/Getty Images; Jason Merritt/Getty Images

On February 8, IFB will host the second of their bi-annual fashion blogger conference during fashion week. The conference lineup includes social media and PR maven Aliza Licht (DKNY PR GIRL), Glamour Magazine’s Suze Schwartz, Fashionista.com’s Executive Editor Leah Chernikoff, Refinery29′s Connie Wang and fashion’s favorite bloggers like BryanBoy, Wendy Nguyen from Wendy’s Lookbook, Emily Schuman from Cupcakes & Cashmere, Andy Torres from Style Scrapbook, Erica Domesek from PS I Made This, Jenni Radosevich from I Spy DIY and more.

Jennine has done it all – from trips around the world to experience fashion on behalf of brands, to creating a top denim blog on behalf of ShopBop, to most recently, starting influencer marketing agency Coveted Media, consulting directly with top fashion brands around their blogger outreach strategy. This year at IFB she’s interested in exploring how fashion bloggers can emulate the brand-building antics of fashion PR and fashion media leaders to drive community, audience, and opportunity, as well as how mobile increasingly affects the way we create and collect content, as well as blog and share online.

Especially valuable to fashion PR’s are Jennine’s thoughts about how brands can best nurture relationships with bloggers.

Conference Details

• IFB Conference, February 8, Milk Studios (live-steam will be available)
• Follow along @_IFB, #IFBcon

 PR Couture & The Coveted (aka Crosby & Jennine)