Tag Archives: Fashion PR
How Free People Succeeds with Branded and Customer-Generated Content
I’m so excited to be able to share with you the following conversation between Kathryn O’Connor, Senior Marketing Manager at Free People and myself, in which she openly and eloquently discuss the company’s digital marketing strategy, including mobilizing a passionate customer base to become brand content creators through the new user-generated FP Me site integration. I hope you are as inspired as I… More
8 Signs it’s Time to Fire a PR Client
We often say that PR is all about relationships. While most often in reference to media relationships, as a service-based business the relationship between publicist and client is perhaps the most important one of all. Different management styles, communication styles and expectations can all color how effectively a particular agency and brand are able to work together. One of the… More
Fashion Brand Spotlight: Justin Pace, Brand Manager at Tsubo
PR Daily just reported that PR Manager came in as the 5th Most Stressful Job in America, which comes as no surprise to those of us in the thick of it. Specifically with fashion PR comes the need to literally be fast on your feet, and fancy, at the same time. This is why I love Tsubos and think they… More
