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Tag Archives: Fashion PR

Fashion PR on a Small Budget

6 PR Essentials to Promote a Fashion Collection on a Limited Budget

The famous quote from Microsoft creator Bill Gates, “If I was down to my last dollar, I’d spend it on public relations,” proves how invaluable a well executed PR campaign is to the success of a company. Gates probably wasn’t referring to his secret plan of taking over the fashion world, but you get the idea. The main goal of… More

Multiple Ways to Pitch a Fashion Collection

9 Different Ways to Pitch One Dress

You’ve been given the assignment to pitch your client’s latest collection of dresses to the media and are ecstatic at opportunities.  You gather all your product images, descriptions, prices and prepare to flood the emails of all your fashion contacts with your pitch. The dresses are to-die-for and you would bet good money that every single one of your contacts… More

4 Signs Your Ready to Transition from Freelance PR to CEO

4 Signs its Time to Transition from Freelance PR to Full-time CEO

The path I took to start my own business was probably a little bit backwards. I started doing PR as a freelancer; I would take on gigs from small businesses and in some cases, other PR firms. They would want me to do everything from writing to social media to pitching. For more than two years I operated this way:… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at