sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Tag Archives: Fashion PR

Multiple Ways to Pitch a Fashion Collection

Fashion PR: 9 Different Ways to Pitch A Little Blue Dress

You’ve been given the assignment to pitch your client’s latest collection of dresses to the media and are ecstatic at opportunities.  You gather all your product images, descriptions, prices and prepare to flood the emails of all your fashion contacts with your pitch. The dresses are to-die-for and you would bet good money that every single one of your contacts… More

4 Signs Your Ready to Transition from Freelance PR to CEO

4 Signs its Time to Transition from Freelance PR to Full-time CEO

The path I took to start my own business was probably a little bit backwards. I started doing PR as a freelancer; I would take on gigs from small businesses and in some cases, other PR firms. They would want me to do everything from writing to social media to pitching. For more than two years I operated this way:… More

crowdfunding for fashion brands A PR Couture Guest Article by Camille McClane

4 Things To Know Before Launching a Crowdfunding Campaign

Crowdfunding has quickly become a popular method by which to raise money for a variety of projects and startups, including independent designers and accessories brands. A cursory look at any crowdfunding website and you’ll find emerging fashion talent seeking support for their latest collection, cause or innovative concept. Everything from inventory and advertising campaigns, to design ideas and new clothing… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.