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Tag Archives: Fashion PR

crowdfunding for fashion brands A PR Couture Guest Article by Camille McClane

4 Things To Know Before Launching a Crowdfunding Campaign

Crowdfunding has quickly become a popular method by which to raise money for a variety of projects and startups, including independent designers and accessories brands. A cursory look at any crowdfunding website and you’ll find emerging fashion talent seeking support for their latest collection, cause or innovative concept. Everything from inventory and advertising campaigns, to design ideas and new clothing… More

Fashion PR Campaigns We Love

Campaigns We Love: Anya Hindmarch, #WhatPlanet Are You On?

Who:  English fashion accessories designer Anya Hindmarch What: An  “astro-biographical journey to discover your universal truths, astro-facts and space oddities,” the What Planet Are You On? microsite is a rich experience to promote Anya’s SS14 Collection. Filled with personal insights based on your birthday, the campaign has it’s own hashtag, results can be shared across social media, and participants can enter to win… More

How SEO Skills Can Help You Land a Job in Digital Fashion PR A PR Couture Guest Article by Erika Miller

A Beginner’s Guide to Fashion SEO Skills for Your Digital PR Toolkit

As more fashion brands operate as publishers, fashion bloggers seek to expand their digital empires and content creators across multiple verticals compete for top the top spot in search engines, PR professionals can distinguish themselves from other practitioners, and other agencies with a clear understanding of the role SEO plays in content development and digital press placement. Top PR firms representing… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.