sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Tag Archives: Fashion PR

Fashion PR Campaigns We Love

Campaigns We Love: Anya Hindmarch, #WhatPlanet Are You On?

Who:  English fashion accessories designer Anya Hindmarch What: An  “astro-biographical journey to discover your universal truths, astro-facts and space oddities,” the What Planet Are You On? microsite is a rich experience to promote Anya’s SS14 Collection. Filled with personal insights based on your birthday, the campaign has it’s own hashtag, results can be shared across social media, and participants can enter to win… More

How SEO Skills Can Help You Land a Job in Digital Fashion PR A PR Couture Guest Article by Erika Miller

A Beginner’s Guide to Fashion SEO Skills for Your Digital PR Toolkit

As more fashion brands operate as publishers, fashion bloggers seek to expand their digital empires and content creators across multiple verticals compete for top the top spot in search engines, PR professionals can distinguish themselves from other practitioners, and other agencies with a clear understanding of the role SEO plays in content development and digital press placement. Top PR firms representing… More

How to write the perfect fashion editor pitch A PR Couture Guest Article by Rebekah Epstein

4 DOs and DON’Ts to Write the Perfect PR Pitch

The ultimate PR irony: pitching is complicated, and chances are you will receive a significantly larger amount of declines, than yesses. However, if you don’t get those rock star placements that are expected from you, you will be left with many angry clients (and that is NEVER fun!). Nothing is more frustrating than constantly pitching and getting no results; it can make PR feel… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.