Tag Archives: Fashion PR
JC REPORT Celebrates 10 Years of Cutting-Edge Global Trend Reporting
I first discovered JC REPORT in 2004 as an in-house fashion publicist doing research to discover new digital opportunities for the brand. I was immediately captured by the depth and originality of founder Jason Campbell’s prowess to capture a breadth of international fashion trends. I was thrilled to be able to feature an interview with Jason back in 2008 and… More
Brand & Blogger Q&A: Canvas Lands' End Digital Holiday Blog up Shops & 2013 Marketing Predictions
Working with a nationally recognized brand like Land’s End was a natural fit for Glitter Guide. We aim to provide our readers exposure to brands they have access to with quality they can afford and Canvas Land’s End is just that. We love the every day sensibility and relaxed style of Canvas Land’s End, and that their pieces can mix… More
Fashion PR: How To Pitch TV Shows Like Girls, Mad Men & The Good Wife for Product Placement
Product placement, whether it’s a Mac computer in a movie or Blake Lively drinking Starbucks in “Gossip Girl,” has evolved into it’s own industry and a powerful extension of public relations for many brands. Though as powerful as it is, we have found a lot of fashion brands still aren’t exploring this territory. Not only is the brand entering the… More
