By Anaisabel Garcia

Photo: Rolo del Campo

Leonardo Rocco, CEO and founder of Rocco Donna Hair and Beauty Salon, focuses his company’s vision on “introducing the energy of beauty.” In association with Fashion Box Studio and presenting sponsor, Suave Professionals, Rocco showcased that energy on October 14, with the inaugural Miami Hair, Beauty and Fashion 2010. The event supported the Susan G. Komen foundation at The Spa at the Viceroy Miami.

After walking down a pink carpet, media and guests were given backstage access to witness how models transform from natural to glamorous. Fashion, hair and beauty businesses exhibited their products and services as they styled runway models for a show later in the evening.

“[Miami Hair Beauty and Fashion] will become the place where beauty industry leaders come to launch and showcase their products to the US Hispanic market and Latin America,” said Leonardo Rocco, co- creator of the Miami Hair, Beauty and Fashion 2010.“There is not quite another platform like this that pulls together the most sought after Hispanic celebrities, industry leaders, and global brands invested in this category and market in South Florida. We are proud to be the first to launch this one-of-a-kind event,” said Leonardo Rocco.

Photo: Rolo del Campo

At the event, three glass suites focused on hair, makeup and wardrobe. Experts at the Suave Professionals Hair Lounge created sensational hair styles for the runway show, while The Makeup Suite used Decleor skin products to first prep the model’s skin before BECCA’s award winning make-up system created a flawless finish. The Fashion Suite was sponsored by Taca Airlines and had Irma Martinez, the event’s fashion curator and internationally renowned stylist, at hte helm. Along with her Trendy Inc. team, Irna styled and accessorized each model and celebrity with Fall fashion trends.

“Miami’s unique position as a multicultural city, coupled with dynamic interaction of cultures, make for women from all over the world share their beauty secrets resulting in vast beauty options and a highly educated audience in this category,” said Elias Maida, co-creator of Miami Hair Beauty and Fashion 2010
by Rocco Donna and Fashion Box Studio President.

“The Miami market is one that is open to a myriad of cultures. At this present time, it is not a secret that Hispanics are occupying an important position in fashion, music, cinema, gastronomy, among other areas. The world has set its eyes on the Hispanic culture with no intention of blinking. Latinos, after Asia, are the most important consumer group in the world of fashion and beauty products.

Here in Miami, where significant portions of these Latinos live, is no wonder that it is the perfect landmark to set such platform. Another of our goals is to promote Hispanic talent, such as our beauty curator and member of MHB&F, Leonardo Rocco from Rocco Donna, who today, is considered part of the elite group of top celebrity hair stylists in the United States.”

Media and guests alike enjoyed being part of this event as they were able to see first-hand how each product was used while soaking in the ambiance of a night full of Latin influences and tastes. This creative marketing initiative for each category is sure to make a bigger splash in Miami with its anticipated public launch in 2011.

About Anaisabel Garcia

Anaisabel Garcia is a contributing writer for @PR_Couture and known to be Miami’s fashion spy. She is an independent freelance journalist and publicist, covering most of Miami’s growing fashion scene for local, national and international fashion publications and blogs. Tweeting live from @anaisabelgarcia