Front Row Fashion PR features insights from successful Fashion PR pro’s on a variety of topics relevant to the marketing professional and fashion designer.
Mandrake Public Relations is a boutique fashion PR agency based in Miami that specializes in searching and representing up and coming South American designers. The firm owned by Paola De Castro, who is passionate about bringing South American talent to the United States. “There is so much talent in South America that goes unrecognized in the US because of geographic distance,” explains Paola, “Mandrake PR works with designers to help ease the transition and soften the barriers. Mandrake keeps a complete set each client’s most recent collection in their showroom in the heart of Bal Harbour where they set up showroom appointments for media and potential buyers.
Marl Vilaro Accessories
Recently Mandrake PR successfully introduced Miami to Marl Vilaro, a veritable unknown Columbian designer who works with materials like coconut, rope, stones, and wood. His official launch was in an art gallery/boutique store where shoppers loved the intricate craftsmanship of his designs and Mandrake will continue to slowly introduce his work into the fashion scene.
Paola was nice enough to send over some tips on fashion PR for South American designers:
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