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Tag Archives: Media 101

How to Pitch Clementine Daily

How to Pitch: Women’s Lifestyle Site Clementine Daily

You are likely quite familiar with the name Erin Loechner, though you might not yet recognize her as Executive Editor of the new lifestyle destination, Clementine Daily, a site that “celebrates”the beauty of today’s multi-faceted, modern woman.” Through Design For Mankind and Design For Minikind, Erin has established herself as both a design and blogging thoroughbred (a metaphor employed only because well, it’s fitting… More

JC Report 10 Years

JC REPORT Celebrates 10 Years of Cutting-Edge Global Trend Reporting

I first discovered JC REPORT in 2004 as an in-house fashion publicist doing research to discover new digital opportunities for the brand. I was immediately captured by the depth and originality of founder Jason Campbell’s prowess to capture a breadth of international fashion trends. I was thrilled to be able to feature an interview with Jason back in 2008 and… More

HTP-IFB

Fashion Blogger: How to Pitch Jennine Jacobs, Independent Fashion Bloggers

Since it’s start in 2007, Independent Fashion Bloggers, the brainchild of Jennine Jacobs, has risen to be an authoritative community hub for fashion bloggers and the brands seeking to connect with them. Whether its interviewing The Sartorialist, penning the Fair Compensation Manifesto, or hosting the biannual IFB Conference, any brand seeking to engage with fashion bloggers should be paying attention… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.