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Tag Archives: Media Relations

Be Featured in Magpie Darling Magazine

How to Pitch Digital Fashion Magazine Magpie Darling

In August, we’re featuring interviews with the editors of some of our favorite digital fashion magazines. Enjoy! London-based fashion magazine Magpie Darling started in 2011 and has what might be the most gorgeous covers of any digital mag out there (they are currently on Issue 58 and it was very hard not to want to include all 58 covers in this post)…. More

How to deal with editor rejection

So, Your PR Pitch Was Rejected, Now What?

If the incredible high of landing a great piece of press coverage is akin to spinning straw into gold, then our own personal expectations (not to mention those of our clients) are like Rumpelstiltskin, demanding that we continually work our magic to churn out more more more! And yet, sources say that “on average, the media rejects 95% of the pitches… More

3 PR Pitch Tips

3 Reasons Your Pitch to the Media Isn’t Working

Capturing the attention of the fashion media isn’t easy but with the right pitch, it can be a whole lot easier. Set yourself up for success by running each pitch against these three common mistakes. 1. Your pitch isn’t specific enough Your job might, at first glance, to get the latest lookbook in the hands of as many fashion editors… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at