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Tag Archives: Media Relations

Molly R Leis

Front Row Fashion PR: Q&A with Retail-Marketing & Luxury Expert Molly Leis, MRL Communications

MRL President, Molly R Leis has more than a decade of experience creating brand-marketing campaigns for some of luxury’s most influential brands such as Saks Fifth Avenue and Estée Lauder. Since launching her own strategic marketing firm, MRL Communications, Molly has relied solely on word of mouth and referrals to build up an impressive client list that includes Worth Avenue,… More

Fashion PR - How to Create an Amazing Press Kit

Fashion PR 101: How to Create an Amazing Press or Media Kit

By Kristin Ann Janishefski With so much emphasis on new social tools, platforms and outreach strategies, we thought it high time to take a step back and explore some PR fundamentals. Whether you make it digital, printable, stick it in a glossy folder, CD or memory stick, the foundation of many a successful PR campaign begins with one helluva press… More

Media-Interview-Tips

Give Great Interviews with these 10 Haute Media Training Tips

Yesterday everyone’s favorite truth-teller/love-charged business maven Danielle Laporte wrote an powerful article titled “How to conduct a great interview: punctuation + emotion.” If you have ever had to interview anybody, you know how hard it can be to ask the right questions that maybe, just maybe, will blast open the mine to reveal the translucent sparkle of fascinating verbal gems…. More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.