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Tag Archives: Media Relations

10 Pitch Tips for Holiday Gift Guide Success

10 Pitch Tips for Holiday Gift Guide Success

Gift guide season is here! Put together by editors from various media outlets – from print magazines to blogs, gift guides are a compilation of their recommendations on what products their readers should buy as gifts. This makes December one of the most competitive times of year to secure editorial coverage – because everyone in every product industry – wants… More


What One Fashion Editor Wants You to Know about Getting Publicity

Reporters and editors are jumping ship to play in the PR sandbox. For the publicists out there that have no idea what they’re doing- how to write a successful pitch, and how to appropriately follow up without being annoying, this should be cause for concern.  After all, it only makes sense that a reporter- who knows what works and what… More

Better Results from your PR Agency

5 Ways to Get the Most From Your PR Agency

When your business operations and PR strategy are running in lock-step, sales and growth will follow. Ensure a productive, successful experience working with a PR agency by following these five guiding principles.

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at