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Tag Archives: Media101

How to Pitch Business Media

Beyond Product Placement: 5 Tips to Pitch Business Media

Written by Danielle Gano While maintaining regular placements in fashion media is a must for apparel and accessories brands, there is also a lot of value that can be found in securing coverage in business and news outlets – particularly when you have a unique story to tell. While the readership of this media segment can serve as customers, business… More

How to pitch a freelance fashion editor

How to Pitch Freelancer Natalie Alcala, Racked LA, Blackbook, Vogue

Natalie Alcala is Racked LA’s associate editor, BlackBook’s daily fashion columnist and Birchbox’s contributing beauty editor. She also freelances for a number of noteworthy outlets, including Vogue and Bullett Magazine, and documents her personal style, beauty and travel musings on her own blog, Natalie’s Menagerie. For more information, visit or catch her on Twitter at @nataliealcala. How far in advance do you work? It varies. For web,… More

How to Pitch Saucie Glossie

How to Pitch Lindsey Calla, Saucy Glossie

Bloggers have become the digital voices of fashion. Getting coverage by a popular blog is almost as influential as magazine coverage or celebrity placement, sometimes even more influential. But how do you reach out to bloggers? We sat down with Lindsey Calla, the blogger behind Saucy Glossie, stylist and the face of TJ Maxx’s Maxxinista spot at the Simply Stylist New… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at