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Tag Archives: Media101


How to Pitch Dree Harper, Refinery29

Any fashion lad or lass worth a damn has Refinery29 on digital speed dial. The site combines daily local newsletter editions with a website that serves as a global style hub and, as of April 2011, reported 1.6 million monthly unique visitors, 25 million monthly pageviews and more than 350,000 email subscribers. Dree Harper is a contributor to Refinery29. How do you… More

How to Pitch Business Media

Beyond Product Placement: 5 Tips to Pitch Business Media

Written by Danielle Gano While maintaining regular placements in fashion media is a must for apparel and accessories brands, there is also a lot of value that can be found in securing coverage in business and news outlets – particularly when you have a unique story to tell. While the readership of this media segment can serve as customers, business… More

How to pitch a freelance fashion editor

How to Pitch Freelancer Natalie Alcala, Racked LA, Blackbook, Vogue

Natalie Alcala is Racked LA’s associate editor, BlackBook’s daily fashion columnist and Birchbox’s contributing beauty editor. She also freelances for a number of noteworthy outlets, including Vogue and Bullett Magazine, and documents her personal style, beauty and travel musings on her own blog, Natalie’s Menagerie. For more information, visit or catch her on Twitter at @nataliealcala. How far in advance do you work? It varies. For web,… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at