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Tag Archives: Media101

How to Pitch: Lindsey Calla, Saucy Glossie

Bloggers have become the digital voices of fashion. Getting coverage by a popular blog is almost as influential as magazine coverage or celebrity placement, sometimes even more influential. But how do you reach out to bloggers? We sat down with Lindsey Calla, the blogger behind Saucy Glossie, stylist and the face of TJ Maxx’s Maxxinista spot at the Simply Stylist New… More

Image Source: JVW Home

Develop a PR Editorial Calendar for Pitching Media

Editorial calendars are a very important PR tool that are often times overlooked. Having a good editorial calendar of when to pitch, what to pitch and how to pitch is very effective and will help you meet editor needs and deadlines. Research Magazine Editorial Calendars Research magazine editorial calendars. These are usually for potential advertisers, but are useful for publicists… More

Image Source: JVW Home

Develop a PR Editorial Calendar for Pitching Media

Editorial calendars are a very important PR tool that are often times overlooked. Having a good editorial calendar of when to pitch, what to pitch and how to pitch is very effective and will help you meet editor needs and deadlines. Research Magazine Editorial Calendars Research magazine editorial calendars. These are usually for potential advertisers, but are useful for publicists… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.