Melissa Davis

Before & After: Ruby Press Updates its Fashion PR Branding

You may have noticed that I have a tendency to… Read more »

Ruby Press’ Fashionable Bridal Soire + Event PR Tips

We at PR Couture are huge fans of Ruby Press,… Read more »

[Sponsored by Ruby Press] Top Fashion PR Links 2/27/09

This Top Fashion PR Links post is sponsored by Ruby… Read more »

How to Choose a Fashion PR Agency

Consumer spending is down to be sure, but people are still shopping – just not as much. They’re being more careful than ever with each purchase that they make, whether it’s a lipstick or a pair of shoes. They’re doing their homework (reading the magazines, scouring their favorite blogs) and educating themselves on the best buy. Editorial coverage, (specifically fashion editorial coverage) whereby an editor or writer has chosen to provide unique coverage of a brand/product/personality, is uniquely powerful, in that the potential consumer generally trusts the media outlet and its coverage. When they see that the editors have endorsed a particular product by putting it in their magazine, they trust that it’s chic and of-the-moment. And the more they see the brand in the press, the more familiar they feel with the brand and the company’s products.

Fashion PR Interview: Melissa Davis of Ruby PR

[The following is reprinted with permission from Jill Sherman of… Read more »

Top 5 Tips to Promote Your Fashion PR Agency

By Melissa Davis of Ruby Press 1. As I always… Read more »